DIGITAL BLOG

Discover all the news related to augmented reality (Instagram filter, Snapchat, Web AR etc.)

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apple-news

Apple enhances the Plan application

  • 4 min read
Apple updates its Maps application to rival Google Maps Used very frequently for our daily journeys, applications to help internet users find their way around the world are now...
walmart-ar

Virtual fitting by Walmart

  • 4 min read
Walmart buys Memomi start-up and offers virtual fitting Walmart, the American retail giant, continues its development in the field of virtual fitting.
ar-snap-purchase

Dressing your avatar with Meta

  • 4 min read
Discover Meta's digital shop to dress your avatar in the metaverse Meta is anchoring itself in the metaverse and is gradually developing its presence...
best practice instagram 2022

Instagram 2022 best practices

  • 5 min read
Best practices to adopt on Instagram in 2022 Over the years, Instagram has become a coveted social network and very popular with the general public.
niantic-news

Niantic launches Campfire

  • 3 min read
Niantic has launched its own social network, Campfire Niantic is one of the major players in the field of augmented reality. Creator of the...
snapchat-dress-up

Virtual shopping on Snapchat

  • 4 min read
Snapchat continues to expand into augmented reality with its shopping experiences Snapchat offers augmented reality filters, content that is popular with shoppers.
meta-foot

The metaverse and football

  • 4 min read
The metaverse in the world of football in 2022 The metaverse continues to develop and new sectors are developing in this universe, notably football....
crypto-meta

The metaverse and crypto-currency

  • 5 min read
Metaverse and crypto-currency: what is the link between these two technologies? The metaverse continues to develop and is becoming more and more attractive...
sony-ar

Sony in the metaverse

  • 4 min read
Sony's entry into the metaverse Sony CEO Kenichiro Yoshida announced at a group meeting on 18 May the importance of the metaverse to...
ar-csometics

RA in cosmetics

  • 6 min read
Augmented reality in the world of cosmetics Augmented reality is continuing to develop and is becoming increasingly attractive to cosmetic brands. This technology has been...
metaverse

Travelling with the metaverse

  • 4 min read
Reinventing tourism? Travel virtually through the metaverse! Augmented reality is constantly developing and offering new possibilities. It is...
kinetix-blog

Avatars created by Kinetix

  • 4 min read
Create your own avatar in the metaverse with Kinetix The metaverse is a virtual shared space where people can experience the life of the...
snap-ar

Snapchat Camera Kit

  • 4 min read
Snapchat offers unique AR experiences with Camera Kit Snapchat is a network that is very involved and developed in augmented reality. Filter, shopping module, experience...
nft-blog

Trademarks and NFTs

  • 6 min read
New brands enter the NFT market NFTs and the metaverse are technologies that continue to develop. Brands such as...
recap-social-media

What's new in social networks

  • 9 min read
Social networking news roundup This month's roundup - Social networking is evolving fast and new features, programmes and products are being announced. But what about...
brand-marketing-ar

Augmented reality for brands

  • 5 min read
BRAND CONTENT: BRANDS INVESTING IN AUGMENTATED REALITY Augmented reality is gradually becoming a part of companies' marketing strategies. A real asset...
nike-nft-baksets

Nike NFTs

  • 5 min read
THE WORLD OF SNEAKERS IS GOING NFT Nike, the big American sportswear brand, recently released CyptoKicks, its digital trainers. Other brands are also...
advice-social-media

The value of a social media strategy

  • 9 min read
STEPS TO TAKE TO CREATE YOUR SOCIAL MEDIA STRATEGY https://filtermaker.fr/wp-content/uploads/2022/05/video-SM-.mp4 Social networks are becoming more and more important in our daily lives. The place...
amazon-ar

Amazon and the metaverse

  • 5 min read
AMAZON AND AUGMENTATED REALITY: A PROJECT IN DEVELOPMENT Apple, Meta, Google... The biggest companies have all started using augmented reality....
web-3.0

What is Web 3.0?

  • 5 min read
What is Web 3.0? Web 3.0, also known as the "decentralised web", continues to develop into the internet of the future. In connection with the...
mojo-vision-lenses

Augmented reality glasses

  • 4 min read
Mojo Vision: augmented reality lenses in development Announced at the January 2020 CES, a trade show dedicated to new technologies, the...
vignette-marketing-influ

Influencer marketing used by brands

  • 6 min read
Why integrate influencer marketing into your strategy? Influencer marketing consists of promoting your product/service by relying on the visibility of your audience...
advice-augmented-reality

Art and augmented reality

  • 8 min read
Art and augmented reality: a promising duo Augmented reality arrived in the art world around the 1970s. This new dimension of art and...
vignette-keynote-apple

New Apple Keynote features

  • 5 min read
A look back at the announcements of the last Apple Keynote Apple has just announced the release of its new operating system, the IOs 15.4 version, for Iphone...
thumbnail-instgram-features

New Instagram features

  • 6 min read
What are the new features of Instagram? Launched in 2010, Instagram is the 3rd most popular social network in the world, excluding the social networks...
power-of-gifts

The power of gifs

  • 3 min read
Gifs: an important lever on social networks What is a gif? A Gif, or Graphic Interchange Format, is a digital image format used to display...
trends-snapchat

5 Snapchat filter trends

  • 5 min read
Snapchat releases its filter trends report Snapchat has released its first Snapchat filter trends report of the year. We can...
organic-paid-activation-for-filters

Organic and paid activation

  • 3 min read
What is organic activation and paid activation of a filter? To activate a filter in augmented reality you have the choice of activating it organically...
filter-halloween

Top 5 best Halloween filters

  • 3 min read
Top 5 Halloween filters Halloween is a holiday that many people look forward to. Synonymous with thrills and spills, anything is possible during...
tuto-filter-insta

How to create an Instagram filter?

  • 3 min read
How to create an Instagram filter? For a few years now it has been possible to create your own Instagram filter. The social network wanted to give free access to the...
features-spark-ar

3 new features on Spark AR

  • 4 min read
Spark AR: 3 new features available Spark AR is the software for creating Instagram and Facebook filters. In order to meet the needs of creators, Spark AR is now available...
lens-studio-fiters-snapchat

What is Lens Studio?

  • 3 min read
What is Lens Studio? Snapchat is the social network of reference for augmented reality filters, and this is thanks to Lens Studio, a new and innovative...
spark-ar-explanation-filters

What is Spark AR?

  • 4 min read
What is Spark AR? Since 2019, the Facebook group has decided to open the creation of augmented reality filters on Instagram to the public for free...
gucci-virtual-25-augmented-reality

Gucci virtual 25: the digital trainer

  • 3 min read
Gucci virtual 25: the digital trainer Gucci Virtual 25: the virtual shoe to share on all your photos Contents A pair of trainers, a pair of shoes, a pair of shoes, a pair of shoes...
lens-studio-update

Lens studio: its new update

  • 3 min read
Lens studio: What's new in the update Contents: Improved hand tracking Full body segmentation Multi-body 3D tracking Appearance of the...