DIGITAL BLOG

What are the differences between Instagram and Snapchat filters? What is an augmented reality filter? An augmented reality filter simply adds 2D or 3D elements to a real environment. It consists in integrating assets on the screen of our smartphones when we take a video or a picture.

Xiaomi displays an augmented reality advert at the Paris Opera House Until the end of November, Xiaomi is displaying an augmented reality advert on one of the walls of the Paris Opera House. An immersive experience that exposes the new Xiaomi smartphone. Using a QR code, passers-by are redirected to the Xiaomi application.

Snapchat: you can now cook with the app's scanner Snapchat has launched a feature that allows you to scan your surroundings with its machine learning. It used to be possible to find the breed of a dog or determine the name of a plant from the Snapchat app. But since a few days, you can now [...]

Giftshop: Snapchat's new try-on filter for trying on clothes Since the pandemic, e-commerce has become even more iconic and indispensable for everyone. Social networks have been quick to understand this: e-commerce is a market not to be missed. Instagram and Facebook have both proposed solutions to integrate the possibility of [...]

For Niantic, the metaverse will be in augmented reality Recently, Facebook announced the change of name of the group (Facebook, Instagram and Whatsapp) to Meta in order to offer a metaverse in virtual reality. However, Niantic, the company specialising in augmented reality games, does not see the future in the same way. For Niantic, the [...]

What is organic and paid activation of a filter? To activate a filter in augmented reality, you have the choice of activating it organically or by paying. To better understand this, here is a short explanation. Organic activation is simply putting your filter forward naturally and without paying. Paid activation [...]

Pikmin Bloom: the new augmented reality game from Nintendo and Niantic As we all know, the game Pokémon Go has left its mark on people's minds and above all has highlighted the use of augmented reality. This game was such a success that Nintendo and Niantic are not stopping there and are launching a new game [...]

Immersive experience, a proven digital strategy What is an immersive experience? Immersive experience is the combination of the cognitive, affective and conative aspects of a person's experience. In order to understand what this term means, we will define the following three words: cognitive, affective and conative. [...]