DIGITAL BLOG
Discover all the news related to augmented reality (Instagram filter, Snapchat, Web AR etc.)
Try on and its benefits for brands
- 7 min read
Everything you need to know about try on / virtual fitting Definition Type of support Examples The advantages of try on Contact us What is the definition of try on?
Apple's augmented reality software is now called "xrOS".
- 4 min read
The augmented reality software is now called "xrOS" and will replace "RealityOS". Contact us Augmented reality is a new technology that allows the integration of 2D elements into the...
Snap Camera to cease operation from January
- 4 min read
Snap Camera will be unusable from January 2023 Contact Us Snapchat announced in early January that its Snap Camera app will stop working.
Amazon X Snapchat: an augmented reality partnership
- 4 min read
Amazon & Snapchat: a partnership in augmented reality The partnership The benefits for Snapchat The benefits for Amazon Contact us In November 2023, Snapchat and Amazon will be...
What is gamification in marketing?
- 6 min read
All about gamification Definition Type of medium Examples Contact us What is its definition? Gamification is the application of a variety of...
How much does a Snapchat filter cost?
- 3 min read
How can I find out the price of a Snapchat filter? Contact us Snapchat is the application that has most developed its Snap filters feature. However, to find out how much...
Why create an Instagram filter for an event?
- 4 min read
The benefits of an Instagram filter for an event Definition For an immersive and original event An unforgettable event Instagram filters generate UGC Contact us...
Tuto: How to use the dual camera on Snapchat?
- 3 min read
Tutorial: Using the dual camera on Snapchat Definition Snapchat features How it works How to use the dual camera Contact Us A new feature to film the world's most important people.
Why integrate a Snapchat filter into your marketing campaign?
- 5 min read
Integrating a Snapchat filter into a marketing campaign Contact us Since the pandemic, e-commerce has taken a completely different turn and consumers have seen a...
Prada invited an NFT holder to its September show
- 3 min read
Prada invites NFT owners to its fashion show NFTs are becoming increasingly popular with brands, particularly in the fashion world.
Meta's first advertisement
- 3 min read
Meta: Discover the very first advert that has been released in the metaverse The Meta group has released its first advert in its metaverse...
Capgemini in partnership with Unity
- 4 min read
Capgemini and Unity join forces to create new interactive solutions in the metaverse The digital services group Capgemini, which specialises in consulting, transition and...
An NFT collection for the city of Miami
- 3 min read
The city of Miami offers a collection of 5,000 NFTs The mayor of Miami is very involved in the city's technological development...
A music application for Tik Tok
- 3 min read
Tik Tok continues its development with a potential music streaming application Tik Tok is undoubtedly the most popular network of the moment among young people...
Meta pay: the new DM payment method is available in the US
- 4 min read
Meta pay: the new DM payment method on Instagram While the Novi project, the crypto-currency wallet, has been abandoned by...
The NFTs developed by Le Parisien
- 3 min read
Le Parisien has put on sale some legendary NFTs retracing its history For the start of the 2022 season, the popular newspaper Le Parisien has brought out 100 front pages...
Creating a customer relationship on social networks
- 4 min read
How to establish a customer relationship on social networks? The presence on digital media, and in particular on social networks, has become essential for the evolution of...
Video at the centre of Instagram
- 3 min read
Instagram continues to bring new features around video Instagram continues to grow and bring new features to its interface. Video has recently been added to the...
LEGO to launch its metaverse for children
- 3 min read
Lego has launched its metaverse for children and families The metaverse rethinks the model and the way people interact socially in the world.
University of Tokyo sets up a training course on the metaverse
- 3 min read
Tokyo University proposes metaverse training for the end of 2022 Web 3.0 is developing and offering new perspectives with NFTs, the...
Sorare's partnership with the Italian league
- 3 min read
Sorare sets up a new partnership with the Italian football league Sorare is an NFT platform specialised in football on which the Italian football league is represented.
How to create an NFT on Photoshop?
- 3 min read
4 steps to create an NFT in Photoshop In the new Photoshop update, a new feature allows you to create your own NFT...
Social networking point: screen time
- 3 min read
How will Internet users worldwide use social networks in 2022? Social networks have become platforms used on a daily basis by a large number of people...
Niantic and augmented reality
- 4 min read
Niantic aims to revolutionise the industry with augmented reality Niantic, founder with The Pokémon Company of the highly successful Pokémon Go game, has set its sights on the future.
The NFT Lady Ape Club are to be discovered
- 3 min read
A female version of the NFT Bored Ape Yacht Club has been released, the NFT Lady Ape Club.
Jamespot Land, the French professional metaverse
- 4 min read
Discover Jamespot, the first French corporate metaverse The metaverse is developing and becoming more and more present in various sectors, particularly in the field of...
Generate conversions on social networks
- 5 min read
The importance of a social media presence as a brand Consumer habits and expectations are constantly changing. With a growing number of...
Google's AR glasses on trial in the streets of the US
- 4 min read
Google's AR glasses prototypes hit the streets Google's AR glasses, which translate, transcribe and navigate through the world's most popular media, have...
Open AI's artificial intelligence in beta version
- 4 min read
DALL-E 2 Artificial Intelligence Beta Available Contact Us Open AI has developed a brand new artificial intelligence capable of "creating images that are...
Top 5 best filters for the World Cup in Qatar
- 3 min read
Top 5 filters for the Qatar World Cup Contact us On November 20th the World Cup starts in Qatar...
Snapchat on computer coming soon to France
- 3 min read
Snapchat comes to computers with its web version On July 18, 2022, Snapchat's messaging service will be available on computers. This web version will be...
The metaverse in the world of video games
- 3 min read
The metaverse and the world of video games, two entities that are evolving together The metaverse and web 3 technologies continue to evolve and disrupt...
Top 5 best filters for Christmas
- 3 min read
Top 5 Christmas filters Contact Us Christmas is an important time for everyone, both for families and especially for brands....
Using the metaverse for your digital marketing strategy
- 5 min read
How to set up a digital marketing strategy integrating the metaverse? Digital has become an essential part of business development. As a result, they are...
Top 5 best filters for Black Friday
- 4 min read
Top 5 filters for Black Friday Black Friday is an important event for brands. Indeed, it is a time when...
New NFT from the Nike x RTFKT partnership
- 3 min read
Nike offers NFT in the metaverse with RTFKT Contact Us With the acquisition of RTFKT, Nike continues to create NFT in the metaverse. Sneakers,...
An interactive map on Instagram is available
- 4 min read
An interactive map on Instagram is available thanks to its location Instagram has shared an interactive map to discover popular places near...
Art on The Sandbox
- 3 min read
Art is honoured on The Sandbox The Sandbox, the famous metaverse featuring 3D pixel worlds, is honoured...
Dubai's metaverse strategy
- 4 min read
Dubai aims to become the capital of the metaverse with its new strategy Dubai has launched its strategy to develop the metaverse and become the central economy of the...
Carrefour continues to explore the metaverse
- 3 min read
Carrefour in collaboration with Procter and Gamble continues its experiments in the metaverse After several projects in the metaverse, the Carrefour group continues to experiment with the...
Using NFTs and the metaverse for trademarks
- 4 min read
How to use NFTs and the metaverse for your brand? NFTs are increasingly present and brands must adapt. In order to...
Vrroom launches its metaverse of the show
- 4 min read
Vrroom raises funds to create its meta-show Vrroom is a company offering experiences, immersive shows and interactive entertainment...
The advantages of using a QR Code
- 5 min read
The success and advantages of the QR Code This famous pixelated square that was forgotten and left aside for a long time is back. A practical tool...
A Meta account proposed by the group
- 3 min read
A new connection possibility is possible with Meta Quest 2 Meta has brought new features to connect to the Meta Quest 2 virtual reality headset.
Samsung has its virtual space on Roblox
- 4 min read
Samsung takes a step into the metaverse with its own space on Roblox, Space Tycoon The large Korean group Samsung has launched itself into the metaverse...
Steam on Nreal available on AR glasses
- 3 min read
Nreal AR Glasses, a new beta version of Steam is available to play with Nreal Glasses, a Chinese start-up specialising in augmented reality.
Augmented reality in the world of work
- 5 min read
How is augmented reality used by companies? New technologies and tools are appearing on the market, including augmented reality.
NFT: Ternoa and Cross the Ages collaborate
- 4 min read
The revival of NFT with Ternoa and Cross the Ages Since the arrival of NFT, the increased development of the metaverse and the expansion of Web 3, the...
PatchWorld, the musical metaverse
- 4 min read
Discover PatchWorld, the application that immerses you in a musical metaverse Released for Meta Quest 2 and available on the Oculus Store since last July, discover with...
E-commerce and future shopping trends
- 5 min read
How does the e-commerce of tomorrow look like? A look at the future of our shopping habits New technologies are constantly developing and taking hold...
Retailers' strategy to combine physical and virtual
- 6 min read
Phygital: developing complementary retail strategies A study conducted by Meta in June 2021 announces that 75 % of business leaders want to put their...
Nvidia and Siemens join forces to create the industrial metaverse
- 4 min read
Alliance between Nvidia and Siemens, an industrial metaverse in development The two groups Nvidia and Siemens, which specialise in intelligent technology and the design of...
The revival of e.commerce with the metaverse
- 4 min read
How will the metaverse change our online shopping experience? The metaverse is growing and becoming part of our daily lives. This technology is also coming to the fore...
Apple enhances the Plan application
- 4 min read
Apple updates its Maps application to rival Google Maps Used very frequently for our daily journeys, applications to help internet users find their way around the world are now...
Virtual fitting by Walmart
- 4 min read
Walmart buys Memomi start-up and offers virtual fitting Walmart, the American retail giant, continues its development in the field of virtual fitting.
Underwater species visible in augmented reality in an aquarium
- 4 min read
Grand Large: underwater giants visible in augmented reality in an aquarium In order to raise awareness of the issues surrounding the high seas, the...
Magic Leap 2 headset for business
- 4 min read
The Magic Leap 2 augmented reality headset will be available on September 30, 2022 The new AR headset developed by Magic Leap and dedicated to the...
Ambassadors for Binance and Sorare
- 4 min read
Ambassadors for cryptocurrency platform Binance and NFT Sorare The NFT and cryptocurrency platforms have chosen to work...
Dressing your avatar with Meta
- 4 min read
Discover Meta's digital shop to dress your avatar in the metaverse Meta is anchoring itself in the metaverse and is gradually developing its presence...
Instagram 2022 best practices
- 5 min read
Best practices to adopt on Instagram in 2022 Over the years, Instagram has become a coveted social network and very popular with the general public.
Snapchat to integrate NFTs into its platform
- 3 min read
Snapchat to offer NFTs as filters on its platform In full development, web 3 and all the technologies that go with it...
Snapchat - integrating a filter into your social media strategy
- 6 min read
Snapchat - The benefits of creating and integrating a filter into your digital strategy Using augmented reality to build your brand has become an essential part of...
Snapchat report - the usefulness of AR
- 5 min read
Snapchat Report - The value of AR for marketers E-commerce is constantly evolving. New trends and consumer habits are emerging this year.
The benefits of live shopping as a brand
- 4 min read
How to do live shopping intelligently on the internet? Live shopping is a sales technique that consists of using the internet, a website and a...
Viva Tech and the evolution of the Meta Group
- 5 min read
Discover the latest announcements from Meta and the future evolution of the group! Meta is now considered one of the most influential groups in the world....
Meta launches its metaverse academy for the start of the 2022 school year
- 5 min read
Meta is launching a metaverse academy in France for the start of the 2022 academic year Meta has made the metaverse the focus of its development strategy. Launching...
Top 5 Instagram filters for summer 2022
- 3 min read
Top 5 Instagram filters - summer 2022 Summer is in full swing and the weather is beautiful. It's the perfect time to take a look at your...
Niantic launches Campfire
- 3 min read
Niantic has launched its own social network, Campfire Niantic is one of the major players in the field of augmented reality. Creator of the...
Virtual shopping on Snapchat
- 4 min read
Snapchat continues to expand into augmented reality with its shopping experiences Snapchat offers augmented reality filters, content that is popular with shoppers.
AR glasses to be marketed in the UK by a Chinese start-up
- 4 min read
AR glasses to be marketed in the UK by Chinese start-up Chinese start-up Nreal is to market its AR glasses in the UK which are...
What's new at Apple following their latest conference
- 5 min read
Apple presents the new iOS16 features and develops its Apple Glass The American giant has announced at its annual conference for developers its new...
The metaverse and football
- 4 min read
The metaverse in the world of football in 2022 The metaverse continues to develop and new sectors are developing in this universe, notably football....
Coca-Cola's pixel project
- 3 min read
Coca-Cola Sugar Byte: the group's new pixel project Coca Cola launched its limited edition, the Coca-Cola Sugar Byte, in May.
AR glasses developed by Qualcomm
- 4 min read
Qualcomm releases wireless AR glasses Coveted by brands and users alike, augmented reality glasses are becoming increasingly popular.
NFT x Netflix: crypto currency promoted by the group
- 5 min read
NFT x Netflix: the metaverse coming to your living room? Coveted by all, the NFTs continue to seduce brands with their originality and...
Niantic launches a new feature on Lightship
- 5 min read
Lightship VPS: Niantic's Promising New Feature At its first Lightship Developer Summit, Niantic announced a new feature that will be available to all Lightship...
Discover what's new in social networks from Instagram to Tik Tok
- 5 min read
Discover the new social networks: Instagram, Snapchat and Tik Tok Social networks are evolving fast and new features are arriving one after the other.
The most beautiful NFTs in the metaverse: a project by Binance and Dubai
- 4 min read
Binance and Dubai launch NFT project Binance and Dubai have joined forces to create a project around NFTs in the metaverse....
Meta's glasses: the Cambria project in development
- 5 min read
Project Cambria: Meta develops its mixed reality headset! Mark Zuckerberg, the CEO of Meta, recently shared a video demonstration of the...
The metaverse and crypto-currency
- 5 min read
Metaverse and crypto-currency: what is the link between these two technologies? Contact us The metaverse continues to develop and is becoming more and more attractive...
Sony in the metaverse
- 4 min read
Sony's entry into the metaverse Sony CEO Kenichiro Yoshida announced at a group meeting on 18 May the importance of the metaverse to...
RA in cosmetics
- 6 min read
Augmented reality in the world of cosmetics Contact us Augmented reality is continuing to develop and is becoming increasingly attractive to cosmetics brands. This...
Travelling with the metaverse
- 4 min read
Reinventing tourism? Travel virtually through the metaverse! Augmented reality is constantly developing and offering new possibilities. It is...
Amazon launches Virtual Try-On for Shoes in augmented reality
- 4 min read
Amazon offers a try-on feature to try on shoes in augmented reality In an attempt to attract sneakerheads, Amazon is launching a new feature that will allow them to try on shoes in augmented reality.
Coinbase launches a marketplace for NFTs
- 4 min read
Coinbase launches NFTs with Web3-style marketplace to resell NFTs Coinbase had announced in 2021 the launch of a marketplace for...
Avatars created by Kinetix
- 4 min read
Create your own avatar in the metaverse with Kinetix The metaverse is a virtual shared space where people can experience the life of the...
ARCore Geospatial API: Google's new feature
- 4 min read
ARCore Geospatial: Google's new Augmented Reality API At Google I/O on May 11 and May 12, 2022, Google announced that it would be...
Google to launch new augmented reality glasses
- 4 min read
Google announces new augmented reality glasses At the Google I/O 2022 summit, Google unveiled its brand new augmented reality glasses.
Snapchat Camera Kit
- 4 min read
Snapchat offers unique AR experiences with Camera Kit Snapchat is a network that is very involved and developed in augmented reality. Filter, shopping module, experience...
Trademarks and NFTs
- 6 min read
New brands enter the NFT market NFTs and the metaverse are technologies that continue to develop. Brands such as...
Spotify moves into the Roblox metaverse
- 4 min read
Spotify enters the Roblox metaverse with its Spotify Island world The music streaming platform is taking a step into the metaverse to make itself more...
Meta blocked filters in Texas and Illinois
- 3 min read
Meta has disabled some filters in Texas and Illinois. In the last few days, Meta has stopped filters that contained facial recognition in two states.
NFTs on Instagram are coming with Digital Collectible
- 5 min read
Digital Collectibles: NFT on Instagram is coming! Contact Us As of May 10, 2022, Instagram's CEO announced the launch of a feature, Digital...
How does augmented reality influence purchasing?
- 4 min read
How does branded augmented reality influence the user to purchase? In order to understand the benefits of branded augmented reality for consumers, the...
What's new in social networks
- 9 min read
Social networking news roundup This month's roundup - Social networking is evolving fast and new features, programmes and products are being announced. But what about...
Augmented reality for brands
- 5 min read
BRAND CONTENT: BRANDS INVESTING IN AUGMENTATED REALITY Augmented reality is gradually becoming a part of companies' marketing strategies. A real asset...
Nike NFTs
- 5 min read
THE WORLD OF SNEAKERS IS GOING NFT Nike, the big American sportswear brand, recently released CyptoKicks, its digital trainers. Other brands are also...
The value of a social media strategy
- 9 min read
STEPS TO TAKE TO CREATE YOUR SOCIAL MEDIA STRATEGY https://filtermaker.fr/wp-content/uploads/2022/05/video-SM-.mp4 Social networks are becoming more and more important in our daily lives. The place...
Calculate the ROAS of a Snapchat filter
- 5 min read
How to calculate the ROAS of a Snapchat filter campaign? Many companies are getting into Snapchat filters but some are still confused about the ROAS of a Snapchat filter campaign.
Amazon and the metaverse
- 5 min read
AMAZON AND AUGMENTATED REALITY: A PROJECT IN DEVELOPMENT Apple, Meta, Google... The biggest companies have all started using augmented reality....
New features on Spark AR thanks to Lidar!
- 4 min read
New features available on Spark AR thanks to Lidar! Meta has released new features on Spark AR, the software for creating the world's most advanced...
Horizon Worlds: buying virtual items for the Meta metaverse will be possible
- 3 min read
You will be able to buy virtual items for the Horizon Worlds metaverse Contact Us Meta is launching an application to buy items for use in the Horizon Worlds...
What is Web 3.0?
- 5 min read
What is Web 3.0? Web 3.0, also known as the "decentralised web", continues to develop into the internet of the future. In connection with the...
Snapchat publishes study on the relationship between augmented reality and GenZ
- 4 min read
What are the GenZ trends in terms of AR? For some time now, Snapchat has been publishing a lot of research on the importance of augmented reality for...
Niantic announces its latest augmented reality game: Peridot
- 4 min read
Niantic announces the release of a new augmented reality game: Peridot After releasing Pikmin Bloom, Niantic announces the future augmented reality game...
Epic Games launches a metaverse
- 5 min read
Epic Games: a metaverse project in development The metaverse race is on and one brand after another continues to develop its own metaverse.
Augmented reality glasses
- 4 min read
Mojo Vision: augmented reality lenses in development Announced at the January 2020 CES, a trade show dedicated to new technologies, the...
Influencer marketing used by brands
- 6 min read
Why integrate influencer marketing into your strategy? Influencer marketing consists of promoting your product/service by relying on the visibility of your audience...
Niantic acquires augmented reality studio NZXR
- 4 min read
Niantic buys augmented reality studio NZXR to develop AR metaverse Just one month after buying 8th Wall, Niantic has acquired NZXR, a company that has been...
Create a TikTok filter with Effect house
- 3 min read
You can now create a TikTok filter with Effect House Contact Us On April 12, TikTok issued a press release to announce the end of the TikTok...
Snapchat buys French neuroscience start-up
- 5 min read
Snapchat buys French neuroscience start-up for its Spectacles AR glasses Snapchat has bought a Paris-based start-up that works in neuroscience.
Art and augmented reality
- 8 min read
Art and augmented reality: a promising duo Contact us Augmented reality arrived in the art world around the 1970s. This new medium has been...
Snapchat partners with Sony Music Entertainment to create sound lenses
- 4 min read
Snapchat partners with Sony Music Entertainment to create augmented reality sound lenses Snapchat and Sony Music Entertainment have announced a partnership that will enable the creation of...
New Apple Keynote features
- 5 min read
A look back at the announcements of the last Apple Keynote Apple has just announced the release of its new operating system, the IOs 15.4 version, for Iphone...
New Instagram features
- 6 min read
What are the new features of Instagram? Contact us Launched in 2010, Instagram is the 3rd most popular social network in the world, excluding...
Augmented reality: a certification for Snapchat
- 6 min read
Snapchat launches augmented reality certification Snap Focus is an educational portal. It aims to help agencies and marketers in the field of augmented reality...
Kikikicks uses augmented reality with virtual fitting
- 3 min read
Kikikicks uses augmented reality to improve its customer experience Kikikicks is a French brand offering unique pairs of sneakers. Followed by enthusiasts, Kikikicks is...
How to create a Snapchat filter with Lens Web Builder
- 5 min read
How to create a sponsored Lens on Snapchat with Lens Web Builder? Step 1: Go to Lens Web Builder Step 2: Create a sponsored lens
Niantic buys 8th Wall to complement their augmented reality offering
- 4 min read
Niantic acquires 8th Wall to enter the augmented reality market On March 10, 2022, Niantic publicly announced the acquisition of 8th Wall....
Extinct species with augmented reality
- 4 min read
See a saber-toothed tiger with a few clicks of your smartphone? It's possible with AR! What if you could discover in a few clicks...
Immersive experience: augmented reality proves its worth
- 5 min read
Augmented reality advertising is more immersive than traditional advertising Contact Us To support augmented reality advertising offerings on Snapchat, the...
Tutorial: How to add a Spark AR Manager?
- 3 min read
Tutorial: How do I add a Spark AR Manager? When you create an Instagram or Facebook filter, you need to log into the Spark platform...
The phygital - 5 marketing operations
- 8 min read
Phygital: 5 examples of marketing operations 1- Mobile applications and advertising posters 2- Immersive catalogue 3- 3D representation 4- Interactive kiosk in shop 5-...
Top 5 social networking trends in 2022
- 6 min read
Hootsuite Report: What are the top 5 social media trends for 2022? Hootsuite has released its sixth report outlining the top 5 trends in social...
New Instagram update in development on stories
- 3 min read
New Instagram update in development on stories More and more sophisticated features thanks to updates After integrating...
AR web would make e-commerce more fun for 34% of Americans
- 4 min read
The AR web would make e-commerce more fun for 34% of Americans YouGov released a study on February 18, 2022 on the opinion of Americans...
Snapchat offers new monetization features
- 4 min read
Snapchat offers new monetisation features Snapchat now offers more monetisation features to its creators The popular snapchat app now offers more monetisation features to its creators.
How to create an Instagram filter on Spark AR?
- 7 min read
How to Create an Instagram Filter? Download Spark AR Creating the graphic elements Importing the Assets Animations & Interactions Publishing the Instagram Filter Managing the...
Instagram launches likes on stories!
- 4 min read
Instagram launches private likes on stories! After the announcement of the future modification of the Instagram feed, it is now the turn of the stories to evolve...
How to sponsor an Instagram filter in a story?
- 3 min read
How to sponsor your Instagram filter in a story? Contact us What are sponsored stories for Instagram filters? In order to promote a filter...
Pinterest offers a new perspective in augmented reality
- 3 min read
Pinterest offers its users a new perspective in augmented reality! Pinterest, a source of inspiration for consumers Pinterest is a website that...
Snapchat updates its AR shopping feature
- 4 min read
Snapchat updates its AR shopping feature In 2021, Snapchat is not in the top 5 most downloaded apps. This means...
Top 5 NFTs who have created an augmented reality filter
- 3 min read
5 NFTs that offer a filter for social networks NFTs have become very popular on the internet and on social networks in...
Instagram launches Instagram Subscription
- 4 min read
Instagram launches Instagram Subscription Contact Us To encourage creators to share content on Instagram, the social network is testing a subscription (Instagram...
A marketplace for NFTs soon on Instagram and Facebook?
- 4 min read
A marketplace for NFTs soon on Instagram and Facebook? While NFTs are all the rage, companies want to participate in the development of a marketplace for...
Discover the advances of Meta's haptic glove
- 4 min read
Touching elements in augmented reality? It will soon be possible thanks to Meta Meta announced the launch of their project to create a...
New Instagram features coming soon
- 3 min read
Instagram: new features to personalise Instagram Mobile developer and engineer, Alessandro Paluzzi, has announced new features being tested on Instagram. The...
Discover the top trends of 2022 on social networks
- 5 min read
Social networks: 6 trends to watch out for in 2022 While social networks have had a key role in marketing campaigns for several years, they are still not the only ones...
The power of gifs
- 3 min read
Gifs: an important lever on social networks What is a gif? A Gif, or Graphic Interchange Format, is a digital image format used to display...
NFTs and augmented reality
- 4 min read
New trend: NFTs and augmented reality What is an NFT? The NFT, Nun-Fungible Token, is a file that is used to store data...
Apple launches its first VR and AR headset!
- 3 min read
Apple to launch its first VR and AR headset! If at the beginning some theories predicted the release of glasses, it will be a...
Pizza Hut and BOSH: an unexpected augmented reality partnership
- 3 min read
Pizza Hut and BOSH, an immersive campaign thanks to augmented reality The American brand is back with a new partnership! After having presented you with the...
Augmented reality, a lever for marketing
- 4 min read
Augmented reality: a marketing lever not to be missed! Today, augmented reality has become a real marketing lever and this trend has become more and more popular.
Messenger and Cosmopolitan team up to offer a filter to celebrate the new year
- 3 min read
Messenger and Cosmopolitan team up to offer a filter to celebrate New Year's Eve With the pandemic, New Year's Eve and family dinners are being held in...
Create your own filters with Spark AR GO
- 3 min read
Create your own filters with Spark AR GO At the Connect 2021 conference on 28 October, Meta announced the launch of an IOS mobile application...
Tik Tok launches a new filter creation platform
- 4 min read
Tik Tok launches an augmented reality effects platform The Tik Tok application, well known for its short-format videos, is launching a new platform for creating...
5 Snapchat filter trends
- 5 min read
Snapchat releases its Filters / Lenses trend report Try on Pushing the Boundaries Snapchat's must-have filters Engaged filters...
Instagram releases its first Trendreport on 2022 trends
- 6 min read
Instagram releases its first Trendreport on 2022 trends Contact Us To help better understand and analyse the next trends on Instagram, the social network has released its first...
All about the metaverse: history, concept and definition
- 3 min read
What is a metaverse? Since Facebook changed its name to Meta, the word metavers has appeared on social media and networks....
Instagram badges to support creators who do live shows
- 3 min read
Instagram badges to support creators who do live shows and monetise their content To encourage and support creators, Instagram has launched the Instagram Badges...
Spark AR creator: the new certification for Instagram filter creators
- 3 min read
Spark AR Creator: certification for Instagram filter creators To evolve and improve the quality of filters and to meet the need for a more efficient...
What is the difference between Instagram and Snapchat filters?
- 3 min read
What are the differences between Instagram and Snapchat filters? What is an augmented reality filter? An augmented reality filter allows you to...
Xiaomi displays an augmented reality ad at the Paris Opera
- 3 min read
Xiaomi displays an augmented reality advert at the Paris Opera Until the end of November, Xiaomi is displaying an augmented reality advert at the Paris Opera...
You can find recipes with Snapchat
- 3 min read
Snapchat: you can now cook with the app's scanner Snapchat has launched a feature that allows you to scan your surroundings with the...
Snapchat's new try-on filter for trying on clothes
- 3 min read
Giftshop: Snapchat's new try-on filter for trying on clothes Since the pandemic, e-commerce has become even more iconic and indispensable for...
Niantic is confident that the metaverse will be in augmented reality
- 3 min read
For Niantic, the metaverse will be in augmented reality Recently, Facebook announced the change of name of the group (Facebook, Instagram and Whatsapp) to...
Organic and paid activation
- 3 min read
What is organic activation and paid activation of a filter? To activate a filter in augmented reality you have the choice of activating it organically...
Pikmin Bloom: the new augmented reality game from Nintendo and Niantic
- 3 min read
Pikmin Bloom: the new augmented reality game from Nintendo and Niantic As we all know, the game Pokémon Go has left its mark on the world...
Digital marketing: what is an immersive experience?
- 4 min read
Immersive experience, a proven digital strategy Contact us What is an immersive experience? Immersive experience is the combination of cognitive, affective and emotional aspects...
How to create a Snapchat filter?
- 4 min read
How to create a Snapchat filter in 5 steps? Download Lens Studio Understand the software Create the assets Dynamize the Snapchat filter Publish the filter...
5 reasons to use a Snapchat filter agency?
- 4 min read
Why use a Snapchat filter agency? Snapchat filters have become a major lever for a company's marketing strategy. It's a...
Facebook has released its first smart glasses
- 3 min read
Facebook has released its first smart glasses In collaboration with Ray-Ban, Facebook has launched its first pair of smart glasses to enter the race....
Why use an Instagram filter agency?
- 4 min read
Why use an Instagram filter agency? Creating an Instagram filter for your brand is an important marketing lever. However, it is important not to...
All about TikTok Filters
- 23 min read
TikTok Filters: Definition and Explanation Finding TikTok Filters I. Creating a TikTok II. In the effects gallery III. On the TikTok feed...
All about Snapchat Filters
- 7 min read
Snapchat Filters / Lenses: Definition and Explanation Finding Snapchat Filters I. Browsing Snapchat filters II. In the effects gallery III. Through the...
Snapchat Trends: a tool to analyse popular trends on Snapchat
- 3 min read
Snapchat Trends: a tool to analyse popular trends Snapchat doesn't stop. This year, a dozen new features or upgrades have been added to the site.
Top 5 best Halloween filters
- 4 min read
Top 5 Halloween filters Halloween is a holiday that many people look forward to. Synonymous with thrills and spills, anything is possible during...
How to make an Instagram filter?
- 8 min read
How to Create an Instagram Filter? Step 1: Download Meta Spark Step 2: Understand the software Step 3: Create the visuals that will be in your...
Augmented reality will become the mainstay of e-commerce sales.
- 3 min read
Augmented reality will become the pillar of e-commerce sales The famous communication application of the young generation, Snapchat, is not letting the opportunity pass...
Top 5 best Instagram filters for summer
- 4 min read
Top 5 summer Instagram filters Contact Us It's summer, it's hot, beach days are on the rise but users are still using filters to keep their photos fresh...
3 major trends in augmented reality content in 2021
- 4 min read
3 major trends in augmented reality content in 2021 Augmented reality has been around for more than 50 years but is only really used...
5 things not to do when promoting your filter
- 4 min read
5 things to avoid doing when promoting your filter After mentioning 5 things to do when promoting a filter, here is a list of things to avoid doing.
5 things to do to promote your filter
- 4 min read
5 things to do to promote your filter After creating an augmented reality filter, some people neglect to promote it. That's why...
3 new features on Spark AR
- 4 min read
Spark AR: 3 new features available Spark AR is the software for creating Instagram and Facebook filters. In order to meet the needs of creators, Spark AR is now available...
3 reasons to include augmented reality in your drive to store strategy
- 4 min read
Drive to store: 3 reasons to include augmented reality in your strategy With the covid-19 pandemic, shops have had to close or limit their sales...
What is Lens Studio?
- 3 min read
What is Lens Studio? Snapchat is the social network of reference for augmented reality filters, and this is thanks to Lens Studio, a new and innovative...
What is Spark AR?
- 5 min read
What is Spark AR? Contact us Since 2019, the Facebook group has decided to open up the creation of augmented reality filters to the public for free on...
5 reasons to include augmented reality on your e-commerce site
- 3 min read
5 reasons to include augmented reality on your e-commerce site Augmented reality is a technology that has been around for a long time but its use is becoming more widespread...
5 reasons to include a Snapchat filter in your marketing
- 4 min read
5 benefits of creating a Snapchat filter for your marketing strategy Contact Us Snapchat is the social network with the most real-world content...
5 reasons to include an AR filter on Instagram
- 4 min read
5 reasons to include an Instagram filter in your marketing strategy Contact us There are many reasons to include an Instagram filter in your marketing campaigns but we're not sure why...
Lego partners with Snapchat to create a Lens Connected
- 2 min read
Lego partners with Snapchat to create a Connected Lens After Local Lenses, Snapchat offers Connected Lenses At the annual Snap Partner Summit, Snapchat...
Top 5 things to avoid when creating your filter
- 4 min read
5 things not to do when creating an Instagram or Snapchat filter Creating a filter for your brand seems like a task...
Prada and Farfetch adopt augmented reality fitting
- 3 min read
Prada and Farfetch adopt augmented reality fitting Contact us These two brands are the first in the luxury world to offer this innovation. Already...
Google inserts athletes in AR
- 2 min read
Google inserts AR athletes At its I/O 2021 update, Google announced an expansion of its AR features. It is thanks to this...
The first ever Apple store in augmented reality
- 2 min read
The very first Apple store in augmented reality In May 2001, Apple opened its first two Apple stores in California and Virginia....
In France, Pinterest launches idea pins
- 3 min read
Pinterest France launches idea pins! Pinterest is making idea pins an innovative format on the networks. A new feature offering many more possibilities...
How to put a Snapchat filter on Twitch?
- 3 min read
Tutorial : adding a Snap Camera filter on Twitch OBS Studio Streamlabs OBS XSplit Broadcaster For video conferencing Contact us In this article you will find the...
Shiseido adapts its AR filters for men's cosmetics
- 2 min read
Shiseido adapts its cosmetics with AR filters for men https://youtu.be/0cdnMS1jH6o Shiseido, the world's oldest luxury cosmetics brand, is adapting its cosmetics to...
The first augmented reality festival comes to France
- 3 min read
The first augmented reality festival is coming to France An event organised by the Grand Palais and Fisheye This is very good news for those who are interested in...
All about Instagram Filters
- 9 min read
Instagram Filters: Definition and Explanation Finding Instagram Filters I. On the account profile II. In the effects gallery III. With the camera...
IKEA Art Event: Instagram filters available for new collection
- 2 min read
Augmented reality filters to promote Ikea's Art Event collection IKEA's Art Event collections were launched in 2015 and are released each...
Instagram: sharing AR filter links is now possible!
- 3 min read
Instagram: Sharing AR filter links is now possible! Contact us https://youtu.be/O_ttOqQpXqA Previously, on Instagram it was impossible to transfer the link of an AR filter...
TikTok now allows you to make video playlists!
- 3 min read
TikTok now allows users to make video playlists! Contact us https://youtu.be/3jQUA53NVv8 Recently, TikTok offered a new feature to its users, the creation of video playlists.
Augmented reality effects available on Clips
- 3 min read
Augmented reality effects available on Clips Clips is Apple's video creation application. Despite its low usage rate, Apple has made it possible to...
Why has Covid-19 boosted the use of augmented reality?
- 3 min read
Why did Covid-19 boost the use of augmented reality? Digital has become almost compulsory during Covid-19 to stay in touch with...
Google adds cult Japanese pop characters in augmented reality
- 3 min read
Google adds cult Japanese pop characters in augmented reality Google keeps launching new AR features. Now, you can take a look at the...
Amazon and augmented reality: a strategy that keeps on proving itself
- 4 min read
Amazon and augmented reality: a strategy that keeps proving itself Augmented reality in the shopping journey Since 2017, the...
Here are the last 6 Instagram news not to be missed!
- 5 min read
Instagram: here are the 6 latest news not to be missed Currently, Instagram is launching many tests and communicating on its latest developments. SUMMARY I....
Augmented reality monuments to appear in Los Angeles
- 3 min read
Augmented reality monuments to appear in Los Angeles https://youtu.be/lAjBa9L1CnM The Los Angeles County Museum of Art, better known as LACMA, has launched a series of augmented reality...
How do augmented reality games boost engagement on social networks?
- 2 min read
How do augmented reality games boost engagement on social networks? Contents What are AR games on social networks? Why AR games are...
Google deploys its weapons in the augmented reality sector
- 7 min read
Google deploys its weapons in the augmented reality sector Recently Google has highlighted a new collection of tools, through an application...
Snapchat: its 100% DNA in augmented reality
- 3 min read
Snapchat and its 100% DNA in augmented reality Snapchat, the social network that keeps evolving Snapchat was born in 2011 and was designed to be a...
Apple focuses on augmented reality
- 2 min read
Apple focuses on augmented reality Tim Cook, Apple's CEO, has recently shown a great interest in AR and its potential to be a powerful tool for the...
Twitch, a new communication channel for brands?
- 3 min read
Twitch, a new communication channel for brands? Twitch made its debut barely 10 years ago and has become a new communication channel for...
The immersive catalogue: a more than beneficial strategy
- 4 min read
The immersive catalogue: a more than beneficial strategy The immersive catalogue incorporating augmented reality is a sure bet for brands, especially for the...
How will 5G revolutionise augmented reality?
- 5 min read
How will 5G revolutionise the use of augmented reality? Augmented reality is likely to undergo a major change once 5G is introduced...
Gucci virtual 25: the digital trainer
- 4 min read
Gucci Virtual 25: the virtual shoe to share on all your photos A pair of trainers, new in its kind Many sectors are starting to see the need for...
AR games: the filters that make the buzz
- 7 min read
Gaming filters: the new playground for brands Contents: Our selection of the most popular games Why choose a gaming filter?
Augmented reality is making its way into our daily lives
- 9 min read
Augmented reality: a technology that is increasingly present in our daily lives As augmented reality begins to take hold more and more, it is becoming a...
Facebook unveils reel sharing available on its News Feed
- 3 min read
Reels: Facebook to share them on its News Feed Contents Facebook teams up with Instagram to share its Reels Facebook will launch its own Reel...
LiDAR: a revolution for augmented reality filters
- 4 min read
LiDAR: a revolution for augmented reality filters You've probably heard of it, Tik Tok has released a filter in...
Virtual tours: the solution for museums
- 4 min read
Virtual tours: the solution to museum closures Contents: A complicated situation pushing museums towards digital activities...
Lens studio: its new update
- 3 min read
Lens studio: What's new in the update Contents: Improved hand tracking Full body segmentation Multi-body 3D tracking Appearance of the...
Live rooms: the new Instagram feature
- 2 min read
Live rooms: the new Instagram feature The war between social networks to remain a user favourite is only getting worse. Between the arrival of...
Spark AR changes its policy on embedding photos of real people
- 2 min read
Spark AR changes its policy on embedding photos of real people Spark AR has decided to change its policy on embedding photos of real people.
Interview Aprilia - Creating an Instagram filter helped us grow our community
- 4 min read
Testimony of Tom Dessertenne, brand content manager at Aprilia and Moto Guzzi The Aprilia brand was one of Filter Maker's first clients, it was one of the...
Augmented reality to take hold in Google's search engine
- 2 min read
Augmented reality is coming to the Google search engine For more than a year Google has been experimenting with augmented reality. This is a...
The ultimate guide to Instagram filters
- 8 min read
The guide to everything you need to know about Instagram filters Introduction Since 2020, a new marketing tool has appeared: Instagram filters. From...
Why use augmented reality in your e-commerce site?
- 4 min read
Why use augmented reality in your e-commerce site? E-commerce has become a saturated business where competition is fierce and it is important to...
Ikea: strategy based primarily on augmented reality
- 5 min read
Ikea: strategy based on augmented reality IKEA Place app: the immersive catalogue Everyday Experiments platform: a way of experiencing the world...
Ariel AI: Snapchat's new investment
- 4 min read
Ariel AI: Snapchat's new investment Contents Ariel AI and its know-how in augmented reality, ideal for Snapchat's development...
Target customers and social networks: we give you the keys to a successful social media strategy
- 8 min read
Target customers and social networks: we give you the keys to a successful social media strategy Facebook, the oldest social network...
Zoom: augmented reality filters for more casual calls
- 4 min read
Zoom: augmented reality filters for more casual calls Augmented reality filters available on Zoom Snap Camera: filters for more casual...
Virtual reality, augmented reality: what is the difference?
- 5 min read
Virtual reality, augmented reality: what are the differences? Introduction Since the 1990s, a new technology has appeared: virtual reality.
Events and augmented reality: how to make the experience immersive?
- 3 min read
Events and augmented reality: how to make the experience immersive? Events also require a good marketing and communication strategy to ensure loyalty...
LEGO launches augmented reality video platform
- 3 min read
LEGO launches augmented reality video platform LEGO has announced the launch of its augmented reality video platform this month.
