Digital blog
Discover all the news related to augmented reality (Instagram filter, Snapchat, Web AR etc.)
Segment Anything Model: the new AI from Meta
- 4 min read
Meta's Segment Anything Model: the revolutionary new artificial intelligence Contact us Meta has announced the release of its new artificial intelligence: Segment Anything...
AI filters available on TikTok
- 4 min read
AI filters available on TikTok TikTok's AI filters I. What are AI filters used for? II. Watch out for the Deep Fake Comment...
Snapchat filters now available on Microsoft Teams
- 3 min read
Snapchat & Microsoft: Snapchat filters are now available on Teams Contact us A few months ago, Snapchat discontinued its Snap Camera software, which allowed users to...
Mojo Vision augmented reality connected lenses ready for testing
- 6 min read
Augmented reality contact lenses from Mojo Vision ready for testing The ambitions of Mojo Lens How do the lenses work? From prototype...
Top 5 filters and effects for the NBA Finals
- 3 min read
Top 5 filters and effects for the NBA Finals 2023. Contact us The NBA finals are a very important event in the United States...
Top 5 best filters for Mother's Day
- 3 min read
Top 5 Best Mother's Day Filters Contact Us Mother's Day is a traditional and precious day to show how much you care.
XR Bazaar: the portfolio of augmented, virtual and mixed reality
- 5 min read
XR Bazaar: the augmented, virtual and mixed reality portfolio Contact us The Lenslist platform focused on the development of augmented, virtual and mixed reality solutions.
All about collaborative collections
- 3 min read
What are collaborative collections on Instagram? Definition Creating a collaborative collection on Instagram Adding a post to a collaborative collection Finding a collaborative collection...
Snapchat and TikTok launch augmented reality filters for animals.
- 5 min read
Snapchat and TikTok launch augmented reality filters for animals. Feature On Snapchat On TikTok The Filters Trends Contact Us Social Networks...
Find and use Facebook's augmented reality filters.
- 6 min read
Find and use Facebook's augmented reality filters Contact us After announcing the arrival of stories, the social network Facebook is offering the possibility of adding...
Top 5 best filters for Cinco de Mayo
- 3 min read
Top 5 best filters for Cinco de Mayo Contact Us Cinco de Mayo is a day dedicated to the commemoration of the victory of the forces...
Snapchat: an augmented reality filter to learn sign language.
- 4 min read
Snapchat: an augmented reality filter to learn sign language Contact us Want to learn sign language? What if we could help you...
Nausicaa offers a unique immersive experience
- 3 min read
Dive into the marine world with Nausicaa and discover the "Grand Large" reality experience Contact us Nausicaa, the largest aquarium in Europe, offers an artificial intelligence experience...
Two new advertising tools available on Instagram
- 4 min read
Two new advertising tools are available on Instagram Contact Us In order to offer more optimised and relevant ads, Instagram has released two new advertising tools.
Ray Tracing on Snapchat Lenses
- 6 min read
Ray Tracing is available on Snapchat filters and makes 3D objects more realistic Contact Us What is Ray Tracing on Snapchat filters?
Top 5 filters and effects for Ramadan 2023.
- 3 min read
Top 5 filters and effects for Ramadan 2023. Considered one of the five pillars of Islam, Ramadan began on the 22nd of...
Brands can rent augmented reality filters from Snapchat
- 4 min read
Brands can rent augmented reality filters from Snapchat. Contact us What if renting augmented reality filters was possible for brands...
NBA app: play in an NBA game virtually
- 4 min read
NBA App: the new digital experience to play in the NBA Contact Us Description of the new digital experience in the NBA App On February 17, the NBA...
5 digital marketing trends for 2023
- 6 min read
The 5 digital marketing trends for 2023 Contact us Digital marketing is constantly evolving and changing and this is due to new technologies...
Foot tracking and wrist tracking will be available on TikTok filters
- 3 min read
Foot tracking and wrist tracking will be available on TikTok filters Contact us Foot tracking integrated in TikTok filters Definition of foot...
The benefits of augmented reality as a conversion lever
- 4 min read
The benefits of augmented reality as a conversion lever on social networks Contact Us Snapchat released a report in partnership with Ipsos at the end of...
Bold Glamour filter
- 4 min read
The Bold Glamour: the TikTok filter in trend. Contact us New filter in vogue these days, we named the Bold Glamour. Smoothed out contours, chin...
Snap Spotlight: new features
- 4 min read
Snapchat wants to boost Snap Spotlight usage Contact Us Snap Spotlight is a part of Snapchat that copies the way TikTok works. While this feature is a great way to...
New types of TikTok filters
- 3 min read
New TikTok filter types Contact us Effect House is the software for creating TikTok filters. This new software allows you to make all the filters you want...
Search Ads on TikTok are coming and causing Google to tremble
- 4 min read
Search Ads on TikTok are coming and making Google tremble Contact Us TikTok has understood the power of its social network and wants to continue to...
Top 5 best filters for St. Patrick's Day 2023
- 3 min read
Top 5 filters and effects for St. Patrick's Day 2023 Contact us St. Patrick's Day is the Irish bank holidays and will take place on 17...
The 10 Instagram trends of 2023
- 8 min read
Top 10 2023 trends on Instagram Contact Us Instagram, the photo and video sharing platform, recently released a report on the trends...
What is the difference between a Snapchat filter vs. a Lens?
- 3 min read
Snapchat filter vs Lens: what's the difference? Contact us Many people don't know the difference between Snapchat filters and Lens...
New features in Google Maps
- 6 min read
AI and augmented reality: the new features of Google Maps Contact us Last year Google Maps announced some big changes to its applications, including a...
Apple's new mixed reality headset Reality Pro
- 6 min read
Apple's Reality Pro Headset Preview Contact Us Recently, information has been released about Apple's new Reality Pro headset. Indeed, this headset is not the only one...
Top 5 best branded TikTok filters
- 2 min read
Top 5 branded TikTok filters and effects Contact Us There are many branded effects on TikTok. That's why we've put together a...
Shop tab on Instagram will disappear
- 4 min read
Instagram's shop tab disappears in February Contact Us In February 2023, Instagram will remove its shop tab from the app. Visible on the menu of the...
5 TikTok, Instagram and Snapchat filters for Easter
- 3 min read
Top 5 Instagram and Snapchat filters to use for Easter Contact Us Instagram and Snapchat filters for Easter are plentiful and sometimes it is...
Can you use Snapchat filters on a computer?
- 3 min read
Is it possible to use Snapchat filters on a computer? Contact us Snapchat filters are content that users are very interested in and that's why we've made it possible to use them on your computer.
How to create TikTok stickers? 4 step tutorial
- 5 min read
Tutorial : How to create TikTok stickers ? Contents Definition of stickers Creating TikTok stickers Using TikTok stickers Contact us What are stickers?
Top 5 best filters for Valentine's Day
- 2 min read
Top 5 filters to use for Valentine's Day Contact Us There are many filters available on social networks for Valentine's Day.
Try on and its benefits for brands
- 7 min read
Everything you need to know about try on / virtual fitting Definition Type of support Examples The advantages of try on Contact us What is the definition of try on?
Apple's augmented reality software is now called "xrOS".
- 5 min read
The augmented reality software is now called "xrOS" and will replace "RealityOS". Contact us Augmented reality is a new technology that allows the integration of 2D elements...
Snap Camera to cease operation from January
- 4 min read
Snap Camera will be unusable from January 2023 Contact Us Snapchat announced in early January that its Snap Camera app will stop working.
Amazon X Snapchat: an augmented reality partnership
- 4 min read
Amazon & Snapchat: a partnership in augmented reality The partnership The benefits for Snapchat The benefits for Amazon Contact us In November 2023, Snapchat and Amazon will be...
What is gamification in marketing?
- 6 min read
All about gamification Definition Type of medium Examples Contact us What is its definition? Gamification is the application of a variety of...
How much does a Snapchat filter cost?
- 3 min read
How can I find out the price of a Snapchat filter? Contact us Snapchat is the application that has most developed its Snap filters feature. However, to find out how much...
Why create an Instagram filter for an event?
- 4 min read
The benefits of an Instagram filter for an event Definition For an immersive and original event An unforgettable event Instagram filters generate UGC Contact us...
Tuto: How to use the dual camera on Snapchat?
- 3 min read
Tutorial: Using the dual camera on Snapchat Definition Snapchat features How it works How to use the dual camera Contact Us A new feature to film the world's most important people.
Why integrate a Snapchat filter into your marketing campaign?
- 5 min read
Integrating a Snapchat filter into a marketing campaign Contact us Since the pandemic, e-commerce has taken a completely different turn and consumers have seen a...
Prada invited an NFT holder to its September show
- 3 min read
Prada invites NFT owners to its fashion show Contact us NFTs are becoming increasingly popular with brands, particularly in the fashion industry.
Meta's first advertisement
- 3 min read
Meta: Discover the very first advertisement that has been aired in the metaverse Contact us The Meta group has released its first advertisement in its...
Capgemini in partnership with Unity
- 4 min read
Capgemini and Unity join forces to create new interactive solutions in the metaverse Contact us The digital services group Capgemini, which specialises in consulting,...
An NFT collection for the city of Miami
- 3 min read
City of Miami offers a collection of 5,000 NFTs Contact Us The Mayor of Miami is very involved in the technological development of the city...
A music application for Tik Tok
- 3 min read
Tik Tok continues its development with a potential music streaming application Contact us Tik Tok is undoubtedly the most popular network of the moment among the...
Meta pay: the new DM payment method is available in the US
- 4 min read
Meta pay: the new DM payment method on Instagram Contact Us While the Novi project, the crypto-currency wallet, was abandoned...
The NFTs developed by Le Parisien
- 3 min read
Le Parisien has put on sale legendary NFTs retracing its history Contact us For the start of the 2022 school year, the popular newspaper Le Parisien has brought out 100...
Creating a customer relationship on social networks
- 3 min read
How to establish a customer relationship on social networks? Contact us Presence on digital media, and in particular social networks, has become essential for the...
Video at the centre of Instagram
- 3 min read
Instagram continues to bring new features around video Contact Us Instagram continues to grow and bring new features to its interface. Video is now...
LEGO to launch its metaverse for children
- 4 min read
Lego has launched its metaverse for children and families Contact us The metaverse rethinks the model and the way people interact socially...
University of Tokyo sets up a training course on the metaverse
- 4 min read
The University of Tokyo is proposing a metaverse training course for the end of 2022 Contact us Web 3.0 is developing and offering new perspectives with NFT,...
Sorare's partnership with the Italian league
- 3 min read
Sorare announces a new partnership with the Italian football league Contact us Sorare is an NFT platform specialising in football on which players are invited to take part in the...
How to create an NFT on Photoshop?
- 3 min read
4 steps to create an NFT in Photoshop Contact us In the new Photoshop update, a new feature allows you to create your own NFTs.
Social networking point: screen time
- 4 min read
How will the world's internet users use social networks in 2022? Contact us Social networks have become platforms that are used on a daily basis by...
Niantic and augmented reality
- 4 min read
Niantic aims to revolutionise the industry with augmented reality Contact Us Niantic, founder with The Pokémon Company of the highly acclaimed Pokémon Go game, has been working on a...
The NFT Lady Ape Club are to be discovered
- 4 min read
A women's version of the NFT Bored Ape Yacht Club has been released, the NFT Lady Ape Club Contact Us The NFTs have become one of the most popular assets of the...
Jamespot Land, the French professional metaverse
- 4 min read
Discover Jamespot, the first French corporate metaverse Contact us The metaverse is developing and becoming more and more present in various sectors, particularly in the...
Generate conversions on social networks
- 5 min read
The importance of a social media presence as a brand Contact us Consumer habits and expectations are constantly changing. With an ever-increasing...
Google's AR glasses on trial in the streets of the US
- 4 min read
Google AR glasses prototypes hit the streets Contact Us Google's AR glasses, which can translate, transcribe and navigate through the Internet, are a new way to...
Open AI's artificial intelligence in beta version
- 4 min read
DALL-E 2 Artificial Intelligence Beta Available Contact Us Open AI has developed a brand new artificial intelligence capable of "creating images that are...
Top 5 best filters for the World Cup in Qatar
- 3 min read
Top 5 filters for the Qatar World Cup Contact us On November 20th the World Cup starts in Qatar...
Snapchat on computer coming soon to France
- 3 min read
Snapchat comes to computers with its web version Contact Us On July 18, 2022, Snapchat messaging will be available on computers. This version will be...
The metaverse in the world of video games
- 3 min read
The metaverse and the world of video games, two entities that evolve together Contact us The metaverse and web 3 technologies continue to evolve and to...
Top 5 best filters for Christmas
- 3 min read
Top 5 Christmas filters Contact Us Christmas is an important time for everyone, both for families and especially for brands....
Using the metaverse for your digital marketing strategy
- 5 min read
How to set up a digital marketing strategy integrating the metaverse? Contact us Digital marketing has become an essential part of business development. Thus, the...
Top 5 best filters for Black Friday
- 4 min read
Top 5 filters for Black Friday Contact us Black Friday is an important event for brands. Indeed, it is a time for...
New NFT from the Nike x RTFKT partnership
- 3 min read
Nike offers NFT in the metaverse with RTFKT Contact Us With the acquisition of RTFKT, Nike continues to create NFT in the metaverse. Sneakers,...
An interactive map on Instagram is available
- 4 min read
An interactive map on Instagram is available through its location Contact Us Mark Zuckerberg announced the rollout of a new feature on the Instagram app on...
Art on The Sandbox
- 3 min read
Art is featured on The Sandbox Contact us The Sandbox, the famous metaverse featuring 3D pixel universes, at the...
Dubai's metaverse strategy
- 4 min read
Dubai aims to become the capital of the metaverse with its new strategy Contact Us Dubai has launched its strategy to develop the metaverse and become the world's leading economy.
Carrefour continues to explore the metaverse
- 3 min read
Carrefour in collaboration with Procter and Gamble continues its experiments in the metaverse Contact us After several projects in the metaverse, the Carrefour group continues to...
Using NFTs and the metaverse for trademarks
- 5 min read
How to use NFTs and the metaverse for your brand? Contact us NFTs are increasingly present and brands must adapt....
Vrroom launches its metaverse of the show
- 4 min read
Vrroom raises funds to create its meta-show Contact us Vrroom is a company offering immersive experiences, shows and entertainment...
The advantages of using a QR Code
- 5 min read
The success and benefits of the QR Code Contact us That famous pixelated square that has been forgotten and put aside for a long time is back. A tool for...
A Meta account proposed by the group
- 3 min read
A new way to connect is possible with Meta Quest 2 Contact Us Meta has brought new ways to connect to the virtual reality headset...
Samsung has its virtual space on Roblox
- 4 min read
Samsung steps into the metaverse with its own space on Roblox, Space Tycoon Contact Us The large Korean group Samsung has embarked on the metaverse.
Steam on Nreal available on AR glasses
- 4 min read
Nreal AR Glasses, a new Steam beta is available to play with Contact Us Nreal, a Chinese start-up specialising in AR glasses, has launched a new beta version of its...
Augmented reality in the world of work
- 6 min read
How is augmented reality used by companies? Contact us New technologies and tools are appearing on the market, particularly augmented reality.
NFT: Ternoa and Cross the Ages collaborate
- 4 min read
The revival of NFT with Ternoa and Cross the Ages Contact us Since the arrival of NFT, the increased development of the metaverse and the expansion of the web...
PatchWorld, the musical metaverse
- 3 min read
Discover PatchWorld, the application that immerses you in a musical metaverse Contact Us Released for Meta Quest 2 and available on the Oculus Store since last July, discover PatchWorld, the...
E-commerce and future shopping trends
- 7 min read
How does the e-commerce of tomorrow look like? Insight into the future of our shopping trends Contact us New technologies are constantly developing and...
Retailers' strategy to combine physical and virtual
- 6 min read
Phygital: developing complementary retail strategies Contact us A study conducted by Meta in June 2021 announces that 75 % of business leaders want to see their...
Nvidia and Siemens join forces to create the industrial metaverse
- 4 min read
Alliance between Nvidia and Siemens, an industrial metaverse in development Contact us The two groups Nvidia and Siemens specialised in intelligent technology and design...
The revival of e.commerce with the metaverse
- 5 min read
How will the metaverse change our online shopping experience? Contact us The metaverse is growing and becoming part of our daily lives. This technology is coming...
Apple enhances the Plan application
- 4 min read
Apple updates its Maps app to rival Google Maps Contact Us Used very frequently for our daily commute, apps to help people get around are a must.
Virtual fitting by Walmart
- 4 min read
Walmart buys start-up Memomi and offers virtual fitting Contact us Walmart, the American retail giant, continues its development in the field of virtual fitting.
Underwater species visible in augmented reality in an aquarium
- 5 min read
Grand Large: underwater giants visible in augmented reality in an aquarium Contact us In order to raise awareness of the issues surrounding the high seas, the...
Magic Leap 2 headset for business
- 4 min read
The Magic Leap 2 augmented reality headset will be available on September 30, 2022 Contact us The new AR headset developed by Magic Leap and dedicated to...
Ambassadors for Binance and Sorare
- 4 min read
Ambassadors for cryptocurrency platform Binance and NFT Sorare Contact Us NFT and cryptocurrency platforms have made the choice to...
Dressing your avatar with Meta
- 4 min read
Discover Meta's digital shop to dress your avatar in the metaverse Contact us Meta is anchoring itself in the metaverse and is gradually developing its...
Instagram 2022 best practices
- 5 min read
Best practices to adopt on Instagram in 2022 Publish videos Use AR Create a brand image Adopt the carousel format Make videos
Snapchat to integrate NFTs into its platform
- 4 min read
Snapchat to offer NFTs as filters on its platform Contact Us In full development, web 3 and all the technologies that go with it, are the most...
Snapchat - integrating a filter into your social media strategy
- 6 min read
Snapchat - The benefits of creating and integrating a filter into your digital strategy Building a brand image Storytelling A personalised experience Using Snapchat to...
Snapchat report - the usefulness of AR
- 5 min read
Snapchat Report - The value of AR for marketers Contact Us E-commerce is constantly evolving. New trends and consumer habits are emerging...
The benefits of live shopping as a brand
- 4 min read
How to do live shopping intelligently on the internet? Contact us Live shopping is a sales technique that consists of using the internet, a website, to sell products...
Viva Tech and the evolution of the Meta Group
- 6 min read
Find out about Meta's latest announcements and the future evolution of the group! Contact us Meta is now considered one of the most influential groups in the world...
Meta launches its metaverse academy for the start of the 2022 school year
- 4 min read
Meta is launching a metaverse academy in France for the start of the 2022 school year Contact us Meta has made the metaverse central to its development strategy....
Top 5 Instagram filters for summer 2022
- 3 min read
Top 5 Instagram filters - summer 2022 Contact Us Summer is in full swing and the weather is beautiful. It's the perfect time to...
Niantic launches Campfire
- 4 min read
Niantic has launched its own social network, Campfire Contact Us Established in the field of augmented reality, Niantic is one of the major players in the sector....
Virtual shopping on Snapchat
- 4 min read
Snapchat continues to expand into augmented reality with shopping experiences Contact Us Snapchat offers augmented reality filters, a popular content...
AR glasses to be marketed in the UK by a Chinese start-up
- 5 min read
AR glasses to be marketed in the UK by Chinese start-up Chinese start-up Nreal is to market its AR glasses in the UK which are...
What's new at Apple following their latest conference
- 5 min read
Apple presents the new iOS16 features and develops its Apple Glass Contact Us The American giant announced at its annual conference for developers its new iOS16 features.
The metaverse and football
- 4 min read
The metaverse in the world of football in 2022 Contact us The metaverse continues to develop and new sectors are emerging in this universe, notably the...
Coca-Cola's pixel project
- 3 min read
The Coca-Cola Sugar Byte: the group's new pixel project Contact Us Coca Cola launched its limited edition, the Coca-Cola Sugar Byte, in May this year.
AR glasses developed by Qualcomm
- 4 min read
Qualcomm Releases Wireless AR Glasses Contact Us Coveted by brands and users alike, augmented reality glasses are becoming increasingly popular.
NFT x Netflix: crypto currency promoted by the group
- 5 min read
NFT x Netflix: the metaverse soon in your living room? Contact us Coveted by all, NFTs continue to seduce brands with their originality...
Niantic launches a new feature on Lightship
- 5 min read
Lightship VPS: Niantic's Promising New Feature Contact Us At its first Lightship Developer Summit, Niantic announced a new feature that will allow users to play Lightship VPS...
Discover what's new in social networks from Instagram to Tik Tok
- 5 min read
Find out what's new on social networks: Instagram, Snapchat and Tik Tok Contact us Social networks evolve quickly and new features arrive one after the other.
The most beautiful NFTs in the metaverse: a project by Binance and Dubai
- 5 min read
Binance and Dubai launch NFT project Contact us Binance and Dubai have teamed up to create an NFT project in the region.
Meta's glasses: the Cambria project in development
- 5 min read
The Cambria Project: Meta develops its mixed reality headset! Contact us Mark Zuckerberg, Meta's CEO, recently shared a video of the...
The metaverse and crypto-currency
- 5 min read
Metaverse and crypto-currency: what is the link between these two technologies? Contact us The metaverse continues to develop and is becoming more and more attractive...
Sony in the metaverse
- 4 min read
Sony's entry into the metaverse Contact Us Sony CEO Kenichiro Yoshida announced at a group meeting on 18 May the importance of the...
RA in cosmetics
- 6 min read
Augmented reality in the world of cosmetics Contact us Augmented reality is continuing to develop and is becoming increasingly attractive to cosmetics brands. This...
Travelling with the metaverse
- 5 min read
Reinventing tourism? Travel virtually through the metaverse! Contact us Augmented reality is constantly developing and offering new possibilities....
Amazon launches Virtual Try-On for Shoes in augmented reality
- 6 min read
Amazon offers try-on feature to try on shoes in augmented reality Contact Us In an attempt to attract sneakerheads, Amazon is launching a new try-on feature to try on shoes.
Coinbase launches a marketplace for NFTs
- 4 min read
Coinbase gets into NFTs with a Web3-style marketplace to resell NFTs Contact Us Coinbase had announced in 2021 the launch of a marketplace...
Avatars created by Kinetix
- 4 min read
Create your own avatar in the metaverse with Kinetix Contact us The metaverse is a virtual shared space where people can live and work in the same space.
ARCore Geospatial API: Google's new feature
- 4 min read
ARCore Geospatial: Google's new Augmented Reality API Contact Us At Google I/O on May 11 and May 12, 2022, Google announced that it would be launching a new...
Google to launch new augmented reality glasses
- 4 min read
Google announces new augmented reality glasses Contact Us At the Google I/O 2022 summit, Google unveiled its brand new augmented reality glasses.
Snapchat Camera Kit
- 5 min read
Snapchat offers unique AR experiences with Camera Kit Contact Us Snapchat is a network very involved and developed in augmented reality. Filter, shopping module,...
Trademarks and NFTs
- 6 min read
New brands enter the NFT market Contact us NFT and metaverse are technologies that are constantly developing. The...
Spotify moves into the Roblox metaverse
- 4 min read
Spotify enters the Roblox metaverse with its Spotify Island world Contact Us The music streaming platform is taking a step into the metaverse to...
Meta blocked filters in Texas and Illinois
- 3 min read
Meta has disabled some filters in Texas and Illinois Contact Us In the last few days, Meta has stopped the filters that contained facial recognition in...
NFTs on Instagram are coming with Digital Collectible
- 5 min read
Digital Collectibles: NFT on Instagram is coming! Contact Us As of May 10, 2022, Instagram's CEO announced the launch of a feature, Digital...
How does augmented reality influence purchasing?
- 5 min read
How does branded augmented reality influence the user to purchase? Contact us In order to understand the benefits of branded augmented reality for retailers and...
What's new in social networks
- 8 min read
Social networking news roundup Contact us This month's roundup - Social networking is changing fast and new features, programs and products are being announced....
Augmented reality for brands
- 6 min read
Brand content: brands are investing in augmented reality Contact us Augmented reality is gradually becoming an integral part of corporate marketing strategy. Augmented...
Nike NFTs
- 5 min read
The world of sneakers is going NFT Contact us Nike, the great American sportswear brand, has recently released CyptoKicks, its digital trainers. Other...
The value of a social media strategy
- 9 min read
Steps to follow to create your social media strategy Contact us Social networks are becoming an increasingly important part of our daily lives. Where we...
Calculate the ROAS of a Snapchat filter
- 5 min read
How do you calculate the ROAS of a Snapchat filter campaign? Contact us A lot of companies are getting into Snapchat filters, but some are still puzzled by the...
Amazon and the metaverse
- 5 min read
Amazon and augmented reality: a project in development Contact us Apple, Meta, Google... The biggest companies have all adopted augmented reality...
New features on Spark AR thanks to Lidar!
- 5 min read
New features available on Spark AR thanks to Lidar! Contact us Meta has released some new features for Spark AR, the software for creating...
Horizon Worlds: buying virtual items for the Meta metaverse will be possible
- 4 min read
You will be able to buy virtual items for the Horizon Worlds metaverse Contact Us Meta is launching an application to buy items for use in the Horizon Worlds...
What is Web 3.0?
- 5 min read
What is Web 3.0? Contact us Web 3.0, also known as the "decentralised web", is continuing its development towards becoming the internet of the future. In connection with...
Snapchat publishes study on the relationship between augmented reality and GenZ
- 5 min read
What are GenZ's AR trends? Contact us For some time now, Snapchat has been publishing a lot of research on the importance of augmented reality...
Niantic announces its latest augmented reality game: Peridot
- 4 min read
Niantic announces the release of a new augmented reality game: Peridot Contact us After releasing Pikmin Bloom, Niantic is announcing a new augmented reality...
Epic Games launches a metaverse
- 5 min read
Epic Games: a metaverse project in development Contact us The metaverse race is on and one brand after another is continuing...
Augmented reality glasses
- 4 min read
Mojo Vision: augmented reality lenses under development Contact us Announced at CES in January 2020, a trade fair dedicated to new technologies and...
Influencer marketing used by brands
- 6 min read
Why integrate influencer marketing into your strategy? Contact us Influencer marketing consists of promoting your product or service using the influence of...
Niantic acquires augmented reality studio NZXR
- 4 min read
Niantic buys augmented reality studio NZXR to develop an AR metaverse Contact us Just one month after buying 8th Wall, Niantic has acquired NZXR, a company that...
Create a TikTok filter with Effect house
- 3 min read
You can now create a TikTok filter with Effect House Contact Us On April 12, TikTok issued a press release to announce the end of the TikTok...
Snapchat buys French neuroscience start-up
- 5 min read
Snapchat buys a French neuroscience start-up for its Spectacles AR Glasses Contact us The Snapchat group has bought a Paris-based start-up working in the field of...
Art and augmented reality
- 8 min read
Art and augmented reality: a promising duo Contact us Augmented reality arrived in the art world around the 1970s. This new medium has been...
Snapchat partners with Sony Music Entertainment to create sound lenses
- 4 min read
Snapchat joins forces with Sony Music Entertainment to create augmented reality sound lenses Contact us Snapchat and Sony Music Entertainment have announced a partnership that will see the...
New Apple Keynote features
- 5 min read
A look back at the announcements from the latest Apple Keynote Contact us Apple has just announced the release of its new operating system, version IOs 15.4, for...
New Instagram features
- 6 min read
What are the new features of Instagram? Contact us Launched in 2010, Instagram is the 3rd most popular social network in the world, excluding...
Augmented reality: a certification for Snapchat
- 6 min read
Snapchat launches an augmented reality certification Contact us Snap Focus is an educational portal. Its aim is to help agencies and marketers...
Kikikicks uses augmented reality with virtual fitting
- 3 min read
Kikikicks uses virtual fitting to improve customer experience Contact us Kikikicks is a French brand offering unique pairs of sneakers. Followed by enthusiasts...
How to create a Snapchat filter with Lens Web Builder
- 6 min read
How to create a sponsored Lens on Snapchat with Lens Web Builder? Step 1: Go to Lens Web Builder Step 2: Create a sponsored lens
Niantic buys 8th Wall to complement their augmented reality offering
- 4 min read
Niantic acquires 8th Wall to establish itself on the augmented reality market Contact us On 10 March 2022, Niantic publicly announced the acquisition of 8th Wall, a...
Extinct species with augmented reality
- 5 min read
See a sabre-toothed tiger with just a few clicks of your smartphone? AR makes it possible! Contact us What if you could see a sabre-toothed tiger in just a few clicks?
Immersive experience: augmented reality proves its worth
- 5 min read
Augmented reality advertising is more immersive than traditional advertising Contact Us To support augmented reality advertising offerings on Snapchat, the...
Tutorial: How to add a Spark AR Manager?
- 3 min read
Tuto: How do I add a Spark AR Manager? Contact us When you create an Instagram or Facebook filter, you need to log in to the platform...
The phygital - 5 marketing operations
- 8 min read
Phygital: 5 examples of marketing operations 1- Mobile applications and advertising posters 2- Immersive catalogue 3- 3D representation 4- Interactive kiosk in shop 5-...
Top 5 social networking trends in 2022
- 6 min read
Hootsuite Report: What are the top 5 social media trends for 2022? Contact us Hootsuite has released its sixth report presenting the top 5 social...
New Instagram update in development on stories
- 4 min read
New Instagram update in development on stories Contact Us Features getting more sophisticated with updates After having...
AR web would make e-commerce more fun for 34% of Americans
- 5 min read
The AR web would make e-commerce more fun for 34% of Americans Contact us YouGov released a study on 18 February 2022 on the opinions of...
Snapchat offers new monetization features
- 5 min read
Snapchat offers new monetization features Contact Us Snapchat now offers more monetization features to its creators The popular snapchat app now offers...
How to create an Instagram filter on Spark AR?
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How to Create an Instagram Filter? Download Spark AR Creating the graphic elements Importing the Assets Animations & Interactions Publishing the Instagram Filter Managing the...
Instagram launches likes on stories!
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Instagram launches private likes on stories! Contact us After the announcement of the future modification of the Instagram feed, it's now the turn of stories...
How to sponsor an Instagram filter in a story?
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How to sponsor your Instagram filter in a story? Contact us What are sponsored stories for Instagram filters? In order to promote a filter...
Pinterest offers a new perspective in augmented reality
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Pinterest offers its users a new perspective in augmented reality! Contact us Pinterest, a source of inspiration for consumers Pinterest is a website...
Snapchat updates its AR shopping feature
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Snapchat updates its AR shopping feature Contact Us In 2021, Snapchat is not in the top 5 most downloaded apps. This...
Top 5 NFTs who have created an augmented reality filter
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5 NFTs that offer an augmented reality filter for social networks Contact us NFTs have taken off on the internet and on...
Instagram launches Instagram Subscription
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Instagram launches Instagram Subscription Contact Us To encourage creators to share content on Instagram, the social network is testing a subscription (Instagram...
A marketplace for NFTs soon on Instagram and Facebook?
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An NFT marketplace coming soon to Instagram and Facebook? Contact us While NFTs are the talk of the town, companies are keen to get involved in the...
Discover the advances of Meta's haptic glove
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Touching things in augmented reality? It will soon be possible thanks to Meta Contact us Meta announced the launch of their project to create...
New Instagram features coming soon
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Instagram: new features to personalise Instagram Contact us Mobile developer and engineer Alessandro Paluzzi has just announced new features being tested on Instagram....
Discover the top trends of 2022 on social networks
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Social networks: 6 trends to watch out for in 2022 Contact us While social networks have played a key role in marketing campaigns for a number of years now,...
The power of gifs
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Gifs: an important lever on social networks Contact us What is a gif? A Gif, or Graphic Interchange Format, is a digital image format...
NFTs and augmented reality
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New trend: NFTs and augmented reality Contact us What is an NFT? The NFT, Nun-Fungible Token, is a type of token that can be...
Apple launches its first VR and AR headset!
- 3 min read
Apple to launch its first VR and AR headset! Contact us If, at the beginning, some theories predicted the release of glasses, it will be...
Pizza Hut and BOSH: an unexpected augmented reality partnership
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Pizza Hut and BOSH, an immersive campaign thanks to augmented reality Contact us After presenting you with our last article (Augmented reality, a...
Augmented reality, a lever for marketing
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Augmented reality: a marketing lever not to be missed! Today, augmented reality has become a real marketing lever and this trend has become more and more popular.
Messenger and Cosmopolitan team up to offer a filter to celebrate the new year
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Messenger and Cosmopolitan team up to offer a filter to celebrate New Year's Eve With the pandemic, New Year's Eve and family dinners are being held in...
Create your own filters with Spark AR GO
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Create your own filters with Spark AR GO At the Connect 2021 conference on 28 October, Meta announced the launch of an IOS mobile application...
Tik Tok launches a new filter creation platform
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TikTok launches an augmented reality effects platform The TikTok application, well known for its short-format videos, is launching a platform for creating...
5 Snapchat filter trends
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Snapchat releases its Filters / Lenses trend report Try on Pushing the Boundaries Snapchat's must-have filters Engaged filters...
Instagram releases its first Trendreport on 2022 trends
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Instagram releases its first Trendreport on 2022 trends Contact Us To help better understand and analyse the next trends on Instagram, the social network has released its first...
All about the metaverse: history, concept and definition
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What is a metaverse? Since Facebook changed its name to Meta, the word metavers has appeared on social media and networks....
Instagram badges to support creators who do live shows
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Instagram badges to support creators who do live shows and monetise their content To encourage and support creators, Instagram has launched the Instagram Badges...
Spark AR creator: the new certification for Instagram filter creators
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Spark AR Creator: certification for Instagram filter creators To evolve and improve the quality of filters and to meet the need for a more efficient...
What is the difference between Instagram and Snapchat filters?
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What are the differences between Instagram and Snapchat filters? What is an augmented reality filter? An augmented reality filter allows you to...
Xiaomi displays an augmented reality ad at the Paris Opera
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Xiaomi displays an augmented reality advert at the Paris Opera Until the end of November, Xiaomi is displaying an augmented reality advert at the Paris Opera...
You can find recipes with Snapchat
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Snapchat: you can now cook with the app's scanner Snapchat has launched a feature that allows you to scan your surroundings with the...
Snapchat's new try-on filter for trying on clothes
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Giftshop: Snapchat's new try-on filter for trying on clothes Since the pandemic, e-commerce has become even more iconic and indispensable for...
Niantic is confident that the metaverse will be in augmented reality
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For Niantic, the metaverse will be in augmented reality Recently, Facebook announced the change of name of the group (Facebook, Instagram and Whatsapp) to...
Organic and paid activation
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What is organic activation and paid activation of a filter? To activate a filter in augmented reality you have the choice of activating it organically...
Pikmin Bloom: the new augmented reality game from Nintendo and Niantic
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Pikmin Bloom: the new augmented reality game from Nintendo and Niantic As we all know, the game Pokémon Go has left its mark on the world...
Digital marketing: what is an immersive experience?
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Immersive experience, a proven digital strategy Contact us What is an immersive experience? Immersive experience is the combination of cognitive, affective and emotional aspects...
