Discover all the news related to augmented reality (Instagram filter, Snapchat, Web AR etc.)

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what is try on and virtual fitting

Try on and its benefits for brands

  • 7 min read
Everything you need to know about try on / virtual fitting Definition Type of support Examples The advantages of try on Contact us What is the definition of try on?

Meta's first advertisement

  • 3 min read
Meta: Discover the very first advert that has been released in the metaverse The Meta group has released its first advert in its metaverse...

Capgemini in partnership with Unity

  • 4 min read
Capgemini and Unity join forces to create new interactive solutions in the metaverse The digital services group Capgemini, which specialises in consulting, transition and...

A music application for Tik Tok

  • 3 min read
Tik Tok continues its development with a potential music streaming application Tik Tok is undoubtedly the most popular network of the moment among young people...

The NFTs developed by Le Parisien

  • 3 min read
Le Parisien has put on sale some legendary NFTs retracing its history For the start of the 2022 season, the popular newspaper Le Parisien has brought out 100 front pages...

Video at the centre of Instagram

  • 3 min read
Instagram continues to bring new features around video Instagram continues to grow and bring new features to its interface. Video has recently been added to the...

Niantic and augmented reality

  • 4 min read
Niantic aims to revolutionise the industry with augmented reality Niantic, founder with The Pokémon Company of the highly successful Pokémon Go game, has set its sights on the future.

Art on The Sandbox

  • 3 min read
Art is honoured on The Sandbox The Sandbox, the famous metaverse featuring 3D pixel worlds, is honoured...

Dubai's metaverse strategy

  • 4 min read
Dubai aims to become the capital of the metaverse with its new strategy Dubai has launched its strategy to develop the metaverse and become the central economy of the...

PatchWorld, the musical metaverse

  • 4 min read
Discover PatchWorld, the application that immerses you in a musical metaverse Released for Meta Quest 2 and available on the Oculus Store since last July, discover with...

Apple enhances the Plan application

  • 4 min read
Apple updates its Maps application to rival Google Maps Used very frequently for our daily journeys, applications to help internet users find their way around the world are now...

Virtual fitting by Walmart

  • 4 min read
Walmart buys Memomi start-up and offers virtual fitting Walmart, the American retail giant, continues its development in the field of virtual fitting.

Dressing your avatar with Meta

  • 4 min read
Discover Meta's digital shop to dress your avatar in the metaverse Meta is anchoring itself in the metaverse and is gradually developing its presence...
best practice instagram 2022

Instagram 2022 best practices

  • 5 min read
Best practices to adopt on Instagram in 2022 Over the years, Instagram has become a coveted social network and very popular with the general public.

Niantic launches Campfire

  • 3 min read
Niantic has launched its own social network, Campfire Niantic is one of the major players in the field of augmented reality. Creator of the...

Virtual shopping on Snapchat

  • 4 min read
Snapchat continues to expand into augmented reality with its shopping experiences Snapchat offers augmented reality filters, content that is popular with shoppers.

The metaverse and football

  • 4 min read
The metaverse in the world of football in 2022 The metaverse continues to develop and new sectors are developing in this universe, notably football....

The metaverse and crypto-currency

  • 5 min read
Metaverse and crypto-currency: what is the link between these two technologies? Contact us The metaverse continues to develop and is becoming more and more attractive...

Sony in the metaverse

  • 4 min read
Sony's entry into the metaverse Sony CEO Kenichiro Yoshida announced at a group meeting on 18 May the importance of the metaverse to...

RA in cosmetics

  • 6 min read
Augmented reality in the world of cosmetics Contact us Augmented reality is continuing to develop and is becoming increasingly attractive to cosmetics brands. This...

Travelling with the metaverse

  • 4 min read
Reinventing tourism? Travel virtually through the metaverse! Augmented reality is constantly developing and offering new possibilities. It is...

Avatars created by Kinetix

  • 4 min read
Create your own avatar in the metaverse with Kinetix The metaverse is a virtual shared space where people can experience the life of the...

Snapchat Camera Kit

  • 4 min read
Snapchat offers unique AR experiences with Camera Kit Snapchat is a network that is very involved and developed in augmented reality. Filter, shopping module, experience...

Trademarks and NFTs

  • 6 min read
New brands enter the NFT market NFTs and the metaverse are technologies that continue to develop. Brands such as...

What's new in social networks

  • 9 min read
Social networking news roundup This month's roundup - Social networking is evolving fast and new features, programmes and products are being announced. But what about...

Augmented reality for brands

  • 5 min read
BRAND CONTENT: BRANDS INVESTING IN AUGMENTATED REALITY Augmented reality is gradually becoming a part of companies' marketing strategies. A real asset...

Nike NFTs

  • 5 min read
THE WORLD OF SNEAKERS IS GOING NFT Nike, the big American sportswear brand, recently released CyptoKicks, its digital trainers. Other brands are also...

The value of a social media strategy

  • 9 min read
STEPS TO TAKE TO CREATE YOUR SOCIAL MEDIA STRATEGY Social networks are becoming more and more important in our daily lives. The place...

Amazon and the metaverse

  • 5 min read
AMAZON AND AUGMENTATED REALITY: A PROJECT IN DEVELOPMENT Apple, Meta, Google... The biggest companies have all started using augmented reality....

What is Web 3.0?

  • 5 min read
What is Web 3.0? Web 3.0, also known as the "decentralised web", continues to develop into the internet of the future. In connection with the...

Augmented reality glasses

  • 4 min read
Mojo Vision: augmented reality lenses in development Announced at the January 2020 CES, a trade show dedicated to new technologies, the...

Influencer marketing used by brands

  • 6 min read
Why integrate influencer marketing into your strategy? Influencer marketing consists of promoting your product/service by relying on the visibility of your audience...

Art and augmented reality

  • 8 min read
Art and augmented reality: a promising duo Contact us Augmented reality arrived in the art world around the 1970s. This new medium has been...

New Apple Keynote features

  • 5 min read
A look back at the announcements of the last Apple Keynote Apple has just announced the release of its new operating system, the IOs 15.4 version, for Iphone...

New Instagram features

  • 6 min read
What are the new features of Instagram? Contact us Launched in 2010, Instagram is the 3rd most popular social network in the world, excluding...

The power of gifs

  • 3 min read
Gifs: an important lever on social networks What is a gif? A Gif, or Graphic Interchange Format, is a digital image format used to display...

5 Snapchat filter trends

  • 5 min read
Snapchat releases its Filters / Lenses trend report Try on Pushing the Boundaries Snapchat's must-have filters Engaged filters...

Organic and paid activation

  • 3 min read
What is organic activation and paid activation of a filter? To activate a filter in augmented reality you have the choice of activating it organically...

How to create a Snapchat filter?

  • 4 min read
How to create a Snapchat filter in 5 steps? Download Lens Studio Understand the software Create the assets Dynamize the Snapchat filter Publish the filter...

All about TikTok Filters

  • 23 min read
TikTok Filters: Definition and Explanation Finding TikTok Filters I. Creating a TikTok II. In the effects gallery III. On the TikTok feed...

All about Snapchat Filters

  • 7 min read
Snapchat Filters / Lenses: Definition and Explanation Finding Snapchat Filters I. Browsing Snapchat filters II. In the effects gallery III. Through the...

Top 5 best Halloween filters

  • 4 min read
Top 5 Halloween filters Halloween is a holiday that many people look forward to. Synonymous with thrills and spills, anything is possible during...

3 new features on Spark AR

  • 4 min read
Spark AR: 3 new features available Spark AR is the software for creating Instagram and Facebook filters. In order to meet the needs of creators, Spark AR is now available...

What is Lens Studio?

  • 3 min read
What is Lens Studio? Snapchat is the social network of reference for augmented reality filters, and this is thanks to Lens Studio, a new and innovative...

What is Spark AR?

  • 5 min read
What is Spark AR? Contact us Since 2019, the Facebook group has decided to open up the creation of augmented reality filters to the public for free on...

All about Instagram Filters

  • 9 min read
Instagram Filters: Definition and Explanation Finding Instagram Filters I. On the account profile II. In the effects gallery III. With the camera...

Lens studio: its new update

  • 3 min read
Lens studio: What's new in the update Contents: Improved hand tracking Full body segmentation Multi-body 3D tracking Appearance of the...