Pizza Hut and BOSH, an immersive campaign thanks to augmented reality
The American brand is back with a new partnership!
After having presented you in our last article (Augmented reality, a lever for marketing) an augmented reality campaign with Pacman, Pizza Hut returns to France with an unexpected collaboration.
By teaming up with BOSH, a rising star of French rap, Pizza Hut is launching a unique campaign by releasing a limited edition pizza. With this pizza BOSH presents his own recipe: chicken kebab, potatoes, emmental cheese and samurai sauce.
This campaign was designed by Spöka Agency (Socialy) which has been managing the brand's image on social networks since 2020. Spöka then trusted us to create the elements of the campaign in augmented reality.
This campaign offered not only an original partnership with a rapper but also an immersive augmented reality experience.
A QR code was printed on the pizza boxes, so consumers could scan it directly and see BOSH appear in augmented reality on their smartphones. The rapper then offered a private mini-concert by performing "Gringa", a track from his latest album.
This operation allowed the customer to live a unique and completely new experience in France.
Indeed, augmented reality is an original way to be closer to the consumer and offer a personalised experience. At a time when digital has become more important, it is a powerful way to reconnect with your audience.
This campaign was an opportunity to bridge the gap between the physical medium and digital interaction, what is now called phygital.