CREATION OF INSTAGRAM FILTERS IN AUGMENTED REALITY
Develop your brand content with the largest instagram filter agency
Instagram is one of the most used mobile applications on the planet. With over 1 billion monthly active users (MAU), more than 500 million stories posted per day. The platform has become indispensable for brand communication. The audience makes it possible to reach a large number of targets, but particularly 16-35 years old.
Over 200 million Instagram users view branded content every day. The content published will be photos/videos published in the feed, in stories or in reels. But other content can be published on the platform, such as augmented reality content with the famous Instagram filter.
Integrate 2D/3D elements on users' faces and add animations and interactions to make the filter go viral.
Modeling and texturing of your products in 3D in order to integrate them in augmented reality. We can add information or animations in AR.
Via image recognition, we can improve and animate your packaging. The Instagram filter allows you to unlock the image tracker.
Offer your community fun and entertaining content with AR games! It's a great way to make your subscribers interact easily.
Use an Instagram filter for your branding issues. The virality of the effects will allow you to get reputation and be regularly present on social networks.
Augmented reality is content you can use for specific campaigns. Setting a strategy for the launch of the filter on Instagram provides important insights.
Integrate instagram filters to promote your events. Whether it's for on-site animation or to tease the big day, it's content that fits perfectly.
You can promote your events or your products with the Instagram filter, for example by making 3D product visualization in the environment of the future buyer
Develop your employer brand with the Instagram filter. It is a content that allows you to animate your teams around your company or even to have more notoriety to recruit certain profiles.
spent on augmented reality content compared to traditional content
through 3D product visualization in augmented reality
on AR content on Instagram
As anInstagram filter agency, our area of expertise includes precise and complete expertise necessary to create an Instagram filter. We create 2D / 3D elements according to our clients' briefs, and we animate them in motion design. For the post AR part we use Adobe, Blender, Cinema 4D, After Effect. In order to import and animate the elements we use the Facebook and Instagram editing software. This software is Spark AR. The limits of the software are unlimited, as we can code directly within it.
The only technical limitation we may have is the size of the final file which is limited to 4MB.
INSTAGRAM FILTERS, A MUCH MORE SHARED CONTENT
Instagram filters are now the most widely used augmented reality effects. The platform has allowed brands to integrate augmented reality filters as promotional content. It is a format that can be sponsored like any other type of content, but it is organically viral.
Users using the effects of the brands become ambassadors and influencers of the company on its own Instagram profile. (UGC)
Our studio works with brands to help them create augmented reality content, but in addition, we help them set up specific activations so that the effect has a greater reach on Instagram.
We support our clients in the distribution of Instagram filters. Starting with a precise objective, we co-create a brief. We work with our clients to ensure that the Instagram filter is in line with the content's mission. Afterwards, we support our clients in the production process to ensure that the filter has the largest possible audience.
For example, we have implemented calls to action in QR code in shopping centres linked to Instagram filters to participate in competitions. We have also set up influence campaigns for certain projects or even strategies paid media.
AN OPPORTUNITY FOR BRANDS
Instagram is the third most downloaded mobile application in the world. The usage statistics are staggering, with users using the app for an average of 8.4 hours per month.
Since 2015, Instagram has been indispensable for all marketing and communication managers, whatever their industry, whether btob or btoc, it is certain that their targets are present on the application. To know that 90% of instagram accounts follow at least one brand.
Instagram filters are becoming a differentiating element, it is still easy to stand out using this type of content. Instead of paying for ads on the platform, filters can be used to capitalise on the brand's community to promote its filter, which is what we call UGC.
Our agency supports you in the production and distribution of your filter to ensure that it goes viral.
ALL ABOUT INSTAGRAM FILTER CREATION
An Instagram filter is content in augmented reality content, directly integrated into the Instagram platform. Users of the social network will then be able to use them in the effect section in order to publish them in their story or in their Reel.
This is content that is used more and more around the world. Instagram users will be able to integrate virtual elements on their faces, on their bodies, or in their environment. It is interactive and immersive content that allows for much greater engagement than traditional content.
For brands, Instagram filters can be used for different purposes. Whether for brand content or for specific activations. The communication objectives that instagram filters can meet are for example
– Carry out a drive to store action This consists of encouraging Instagram users to move through the retails by integrating the Instagram filter into a campaign including QR codes for example or a competition.
– Promote a product or an event By setting up communication campaigns linked to a product or an event, it will be possible to promote them with content that is much more engaging than traditional content.
– Increase conversion Instagram effects will, for example, be able to display products in augmented reality as a preview. This means that users will be able to display their product in their environment before they can even use it.
For more information, please contact contact our experts !
The time it takes to produce an Instagram filter will depend on the complexity of producing the filter. It can take between 2 days and 1 month. It is also necessary to anticipate the moderation time, which will be 2 to 5 days.
For more information, you can contact our experts !
It is important to promote your filter on Instagram once it has been uploaded to the platform. To do this, it is possible to use different activations:
It is quite possible to integrate the filter on Instagram and Facebook at the same time. It should be noted that the use and number of impressions of the effects on Facebook are less important. Furthermore, it has recently become possible to use the integrated effects on the Spark AR Hub on Messenger. It is possible to see the statistics of the use of the filters on Messenger on the tab "Video call experiences".
When importing the filter into the Spark AR Hub, the platform provides the option to upload theeffect in advertising effect. Once the moderation is done, the filter will be available in the Facebook Ads Manager. Thus the brand will have the possibility of integrating a filter into advertising on the various platforms. This is the so-called "sponsored content".
Spark AR is the augmented reality software for creating filters on Facebook and Instagram. It is an open source software allowing any agency/creator/brand to create their own augmented reality effect.
The Spark AR Hub is the platform for importing effects to Instagram and Facebook. Each Instagram account linked to a Facebook account will have access to this platform for free. Furthermore, it will be possible to access the statistics of the filters and effects published on Instagram and Facebook via this platform.
On the Spark AR Hub it is possible to get statistics on the effect's interactions and on the audience. First of all, you need to determine in the top right-hand corner of the screen the desired period for the insights. By default the Spark AR Hub will be set to the last 28 days.
For interactions :
- The number of impressions: This corresponds to the number of times the effect was displayed on a screen, i.e. the number of people who saw the story of a person who used the filter.
- The number of openings: This is the number of users who have used the effect on the application.
- The number of captures: This is the number of people who have used the effect by saving it on Facebook or Instagram.
- Number of recordings: The number of times a person after using the effect has recorded it in their film
- The number of shares: This is the number of users who have shared the item in their story or private message.
For the audience :
- The gender of the user
- The age range
- The main countries
- Recognition algorithms: As with any content development agency in augmented reality we are dependent on the development features on their platform. In particular the recognition algorithms, for example it is possible to recognise the user's feet on Snapchat, but not on Facebook and Instagram.
- Filter size: To keep the Instagram application User Friendly, Instagram limits the size of the filter we will upload to their platform. The limit is 4 MB for the total file (Asset + AR)
For moderation constraints :
Instagram and Facebook have a pretty strict policy on what you can and cannot post as a filter/ you can find them here. The main points are:
- No static text or logo
- No link, CTA to an external site or app, no hashtag
- No offensive content or content not suitable for a young audience (alcohol, tobacco, etc.)
Instagram filter agency : How long does it take for the instagram moderation team to accept my effect?
It is stated that the moderation time is between 2 and 5 days. Anecdotally, it usually takes a few hours. However, it is important to anticipate, it is not uncommon to have import problems when the effect includes texts or logos. The instagram algorithm will sometimes detect a static text when it is not the case.
Once the filter has been produced, other features need to be determined on the Spark AR Hub. Such as :
- The name of the effect (maximum 20 characters including spaces)
- A demonstration video
- Key words
- A sticker
- The length of time the effect will be available on Instagram
An Instagram filter will be an augmented reality content that will be applied before starting the recording of the story or the reel. A GIF will be an overlay and will be integrated once the content has been recorded. To upload an Instagram filter you need to go through the Spark AR Hub. To upload a GIF you need to use the Giphy platform.
The price of filters on Instagram ranges from €1,000 to €30,000 depending on the complexity of producing the assets, animations, and the complexity of augmented reality development. Do not hesitate to ask us about your project.
WHY USE AN AGENCY TO CREATE YOUR INSTAGRAM FILTER?
An Instagram filter undeniably brings notoriety to the account that publishes it. Now, the expertise of an agency is important to imagine the mechanics of Instagram filters. It is not enough to publish a filter on a brand's Instagram account for the effect to go viral. There are different relevant activations to promote and amplify the visibility of one's Instagram filter and it is the role of an agency to accompany brands so that the effect meets the objectives of the clients as much as possible, this can be Impressions, use, conversion, etc.
In addition, the production of the Instagram filter requires many technical skills. First of all, the creatively for the creation of 2D and 3D assets. But also on augmented reality software, in order to integrate the assets, animate them and create interactions with reality. In the case of Instagram filters, the creation of Instagram filters is done on Spark AR, which is an augmented reality platform. It is therefore preferable to delegate the creation of your Instagram filter to an agency, as this requires many different types of expertise that are not generally found in more traditional agencies.
At Filter Maker we work with 75% of our clients over the long term. It is rare for our agency to produce only one augmented reality effect. This proves the relevance of our expertise in creating Instagram filters.
We also set up regular reports on the statistics of the Instagram filters we produce. Our agency accompanies all our clients in the understanding of these statistics and the interpretation depending on their purpose and business model.
HOW TO CHOOSE AN AGENCY TO CREATE YOUR INSTAGRAM FILTER?
When you select an agency to create your Instagram filter, you have to take into account different parameters:
The budget of the operation : Some agencies do not work under a certain budget. This is often due to their internal workload, the teams that produce the filters (developers, 3D modeller, etc.), the premises, etc.
The agency's portfolio : Depending on the complexity of the Instagram filter, some agencies will have more experience in producing the filter. If the filter is technically complex or needs to support an ambitious communication campaign, it is best to use an experienced agency. At Filter Maker this is our case, we are the number one agency for Instagram filter creation and we have worked with the biggest brands in the world. You can find some of our references on our portfolio.
The technical expertise of the Instagram filter agency: Most traditional agencies outsource the creation and production of filters to agencies like ours. Often because they don't have the technical expertise in-house to create the filters. Our agency therefore works with the biggest brands directly, but also with the biggest agencies around the world.