Develop a drive to store strategy thanks to the filters
Drive to store is a goal that can be achieved with augmented reality filters, here's why.
How to run a successful drive to store campaign with a filter?
A drive to store campaign must necessarily start outside the shop. It can start in a magazine, on billboards or on the internet. Social media filters can become important levers if you decide to use digital communication to bring consumers into your shops.
What is drive to store?
The drive to store strategy is simply the fact ofencourage a targeted audience to visit your physical shope in order to buy a product. There are several ways to implement a drive to store strategy but they are all already heavily exploited by most brands and are becoming less and less effective.
This is why, in order to stand out from the competition, it is necessary to think outside the box and opt for a unique and original strategy and this is exactly what augmented reality offers. Filters meet different objectives that you want to achieve with your drive to store strategy.
Use case: Unibail
The aim of the Instagram filter was to support the restaurant owners after the confinements. The objective was to encourage the public to come to the shopping centres and to consume in the restaurants present. This drive to store strategy was accompanied by a reward to encourage users to come to the centres.
Recommendation and production :
In direct collaboration with Unibail-Rodamco-Westfield, we created an AR game available on behalf of a dozen shopping centres. The mechanics of the filter were playful but captivating. You simply had to collect as much food as possible on a board. When the user finished the game, they could present their score at the front desk of a mall to get a discount at different restaurants.
To date we have had over 20,000 uses of the filter on the centres' Instagram accounts.