DEVELOPING A DRIVE TO STORE STRATEGY USING AUGMENTED REALITY
The drive to store is a goal that can be achieved with augmented reality, here's why.
HOW TO MAKE A SUCCESSFUL DRIVE TO STORE CAMPAIGN WITH AUGMENTED REALITY?
A drive to store campaign must necessarily start outside the shop. It can start in a magazine, on advertising posters or on the internet. Augmented reality can then become an important lever if you decide to choose digital communication to bring consumers into your stores.
WHAT IS DRIVE TO STORE?
A drive to store strategy is simply the act of encouraging a targeted audience to visit your physical shop in order to purchase a product. There are several ways to implement a drive to store strategy but they are all already heavily exploited by most brands and are becoming less and less effective.
This is why, to stand out from the competition, you need to think outside the box and opt for a unique and original strategy, and this is exactly what augmented reality offers. AR meets different objectives that you want to achieve with your drive to store strategy.
USE CASE: UNIBAIL RODAMCO WESTFIELD
The aim of the Instagram filter was to support the restaurant owners after the confinements. The objective was to encourage the public to come to the shopping centres and to consume in the restaurants present. This drive to store strategy was accompanied by a reward to encourage users to come to the centres.
Recommendation and production :
In direct collaboration with Unibail-Rodamco-Westfield, we created an AR game available on behalf of a dozen shopping centres. The mechanics of the filter were playful but captivating. You simply had to collect as much food as possible on a board. When the user finished the game, they could present their score at the front desk of a mall to get a discount at different restaurants.
To date we have had over 20,000 uses of the filter on the centres' Instagram accounts.