Find out more about the history of augmented reality and its advances on this page.
THE BIRTH OF AUGMENTED REALITY
Augmented reality was born in the early 1980s thanks to the work of Sutherland who created this technology through a helmet followed by a motion sensor. It was first used in the military on fighter pilot visors in the 1980s.
Reality: the character of what is real, of what is not only a concept, but a thing, a fact.
Increased: to make greater, more considerable, by adding something of the same kind.
Augmented reality is the superimposition of virtual elements (2D or 3D) in a real environment. This technology has been around for more than 30 years but has really been democratised over the last 5 years.
AUGMENTED REALITY MEDIA
Augmented reality is currently dependent on its medium to be used.
Augmented reality can be very useful in practically all sectors of activity. The most important ones being industry and health, and of course marketing and communication.
Augmented reality in industry
Industry is a sector where precision is very important. This technology increases efficiency without disturbing or slowing down the process. This is exactly the case for Safran and the maintenance of its aircraft. Technicians have to respect standards and stay as close to zero risk as possible.
In order to optimise the safety of its aircraft, Safran has decided to use augmented reality for the maintenance of its aircraft wiring. Using a tablet, the technician projects the correct structure of the cables directly onto the cabled surface and can therefore quickly check or modify the cables without any doubts.
Augmented reality in healthcare
Surgery also requires great precision and composure and surgeons only have 2D documents and scans.
Far be it from us to criticise the experts in this field, who have our full recognition and respect, but a single surgical error can cost a patient's life. And that is why the precision in the movements of a scalpel can be helped by augmented reality.
One of the first uses of augmented reality is to display the inside of the body so that the doctor can accurately visualise the patient's abdominal area using this technology. This is a study that a doctor did in 2004 for his final thesis.
This experiment that this doctor has set up has given more than satisfactory results and according to him, "several clinical experiments on patients demonstrate that our system is usable in the operating room and suggest its routine use in the near future.
Augmented reality in communication and marketing
Marketing trends have changed dramatically over the last few years and digital has become an important part of brands' strategies.
All digital trends are exploited to reach a maximum of its target. But augmented reality is starting to take an increasingly important place in digital marketing and communication strategies. Since the release of Pokémon Go, a number of people have discovered the benefits of this technology and have started to exploit it.
In addition, social networks such as Snapchat and Instagram have highlighted the use of augmented reality through their filters. This has shown brands an alternative way to communicate on social networks without the need for ads or posts.
VISIO & STREAM