DEVELOP THE AUDIENCE OF YOUR FILTERS THANKS TO CONTESTS
Competitions allow you to promote your filters on social networks.
SET UP COMPETITIONS TO BOOST THE VISIBILITY OF YOUR EFFECTS
Competitions allow you to promote augmented reality filters in an organic way. By giving away a product / service / discount, you encourage users to use the filter and share it again. This is an extremely effective call to action to increase the statistics of these effects at low cost.
As an agency, we support our clients in developing their competitions, so that the filter mechanics and CTAs encourage users to use the effect.
USE CASE: SUBWAY 20 YEARS
The objective is to create an activation for the Subway brand's anniversary that allows users to benefit from promotions with a gamified experience.
Recommendation and production :
Implementation of an Instagram filter in a game mechanic. With a design that matches the graphic charter, a 20-second countdown appears above the user's face as well as a scan on the head. The objective of the iInstagram filter is to not move for 20 seconds. The script created by our teams identifies the slightest movement. For each movement, the user loses 2 points. At the end of the experience, in augmented reality, the user has a score out of 20.
The competition via the filter was also pushed by influencers. This boosted visibility from the start and later on the organic nature of the game was sufficient thanks to the competition mechanism. The spirit of challenge and competition with these friends allowed us to gain important insights.
USE CASE: UNIBAIL: SUPPORT FOR RESTAURANT OWNERS
The Unibail-Rodamco-Westfield group, a leader in the retail real estate market, contacted us to create a filter with the objective of driving to store. The filter was integrated in a dozen shopping centres and appeared on the Instagram accounts of the different centres. The aim of the competition was to collect as much food as possible on a tray and to present the result at the reception desk in order to receive a discount in the various shops of the shopping centre.
Setting up the competition:
👉🏻 Publication of a post explaining the competition
👉🏻 Story with a demonstration video
👉🏻 During the competition period, stories were regularly posted to remind the community that a competition was taking place
👉🏻 Sharing participants' stories