Activations on social networks to promote your filter

Our agency assists its clients in promoting filters on social networks. There are several ways and methods to communicate about your effect that will bring you visibility and notoriety among your audience.

First of all, it is important to think about the referencing of your effect to the different targets and followers. To do so, it is enough to use the right keywords as soon as the filter is uploaded on the different social media like Instagram, Tiktok or Snapchat. This optimization and the fact of adding relevant keywords will boost the natural referencing of the effect with the prospects you wish to reach on the targeted social network. Thus, it will be easier for users to find the augmented reality filter from the search engines of the different platforms.

However, there are other digital marketing methods to develop awareness on each media. So, once you have done this first step you can start your content marketing strategy. The first digital action is to create stories, a publication, and integrate a guide to find and use the filter.

These actions will undoubtedly create the first engagements on your filter. Thus, as soon as users know about it, they can try the augmented reality experience and become ambassadors for your brand or other e-commerce business. It is also possible to use this kind of marketing strategy for B2B businesses.

Like a Facebook page or blogging with comments at the time, the aim of these actions will be to get these users to generate & distribute content with our brand image: UGC (user generated content). 

Beyond the digital communication itself, this will increase your e-reputation and potentially bring more prospects to your website (what is called inbound marketing). 

To give your webmarketing campaign more scope you can also deploy story templates for people to re-use. Similarly, to create a buzz and get people to come to the shop (drive-to-store), you can set up physical devices within the stores themselves. In addition, communicating about the effect via a messaging service such as Messenger may be an option.

All of these actions can be entrusted to a social media agency or to a community manager who will take care of the implementation of all these points. However, if you wish to do so and go further, there are various social network training courses or video guides on youtube that will allow you to go deeper into these community management practices.