Activations on social networks to promote your filter
Communicate in the right way to promote your filter on social networks organically.
How to promote your filter on social networks?
Our agency assists its clients in the promotion of filters on social networks. It is important not to neglect the activations to be put in place, especially when this has organic and powerful levers. The fact of promoting your effect directly on social networks is a basis of the fact that you will reach directly and without paying the users likely to use it and who follow you.
Making stories, publishing, integrating a guide to find and use the filter, will undoubtedly create the first engagements on your filter.
Use case : Mc Donald's
McDonald's is a fast food chain with a worldwide presence. In partnership with TBWA Corporation, we set up an Instagram filter to promote the employer brand. The filter is random and the objective is to get employees to interact with each other using adjectives such as "Who is the funniest, joker, strongest, etc.". Once the random is over, the employees have to quote the corresponding employee by mentioning him/her directly on Instagram.
A story template was created on After Effect to promote the filter in stories and front page stories. An editorial calendar was also set up and this helped to boost the filter's statistics organically.
Use case: Unibail
In partnership with Unibail (shopping centres such as Forum des Halles, So Ouest, Confluence, etc.) we set up a competition in 11 centres in France based on the Instagram filter mechanism. The objective was to play on the Instagram filter, show the use of the filter at the reception desk and to collect a promotion from the centre's restaurant partners.
We shared a demo video and created templates for the stories and front page stories to promote the filter and explain to the user how the competition works.
Use case: Unibail
In partnership with Unibail (shopping centres such as Forum des Halles, So Ouest, Confluence, etc.) we set up a competition in 11 centres in France based on the Instagram filter mechanism. The objective was to play on the Instagram filter, show the use of the filter at the reception desk and to collect a promotion from the centre's restaurant partners.
We shared a demo video and created templates for the stories and front page stories to promote the filter and explain to the user how the competition works.
Contact
EN 
FR 
ES 
PT 
IT 
DE 
PL 
JA 
NL 
RO 
