Activations on social networks to promote your filter

Communicate in the right way to promote your filter on social networks organically.

How to promote your filter on social networks?

Our agency assists its clients in promoting filters on social networks. There are several ways and methods to communicate about your effect that will bring you visibility and notoriety among your audience.

First of all, it is important to think about the referencing of your effect to the different targets and followers. To do so, it is enough to use the right keywords as soon as the filter is uploaded on the different social media like Instagram, Tiktok or Snapchat. This optimization and the fact of adding relevant keywords will boost the natural referencing of the effect with the prospects you wish to reach on the targeted social network. Thus, it will be easier for users to find the augmented reality filter from the search engines of the different platforms.

However, there are other digital marketing methods to develop awareness on each media. So, once you have done this first step you can start your content marketing strategy. The first digital action is to create stories, a publication, and integrate a guide to find and use the filter.

These actions will undoubtedly create the first engagements on your filter. Thus, as soon as users know about it, they can try the augmented reality experience and become ambassadors for your brand or other e-commerce business. It is also possible to use this kind of marketing strategy for B2B businesses.

Like a Facebook page or blogging with comments at the time, the aim of these actions will be to get these users to generate & distribute content with our brand image: UGC (user generated content). 

Beyond the digital communication itself, this will increase your e-reputation and potentially bring more prospects to your website (what is called inbound marketing). 

To give your webmarketing campaign more scope you can also deploy story templates for people to re-use. Similarly, to create a buzz and get people to come to the shop (drive-to-store), you can set up physical devices within the stores themselves. In addition, communicating about the effect via a messaging service such as Messenger may be an option.

All of these actions can be entrusted to a social media agency or to a community manager who will take care of the implementation of all these points. However, if you wish to do so and go further, there are various social network training courses or video guides on youtube that will allow you to go deeper into these community management practices.

Contact

Use case : Mc Donald's

McDonald's is a fast food chain with a worldwide presence. In partnership with TBWA Corporation, we set up an Instagram filter to promote the employer brand. The filter is random and the objective is to get employees to interact with each other using adjectives such as "Who is the funniest, joker, strongest, etc.". Once the random is over, the employees have to quote the corresponding employee by mentioning him/her directly on Instagram.

A story template was created on After Effect to promote the filter in stories and front page stories. An editorial calendar was also set up and this helped to boost the filter's statistics organically.

Use case: Unibail

In partnership with Unibail (shopping centres such as Forum des Halles, So Ouest, Confluence, etc.) we set up a competition in 11 centres in France based on the Instagram filter mechanism. The objective was to play on the Instagram filter, show the use of the filter at the reception desk and to collect a promotion from the centre's restaurant partners. 

We shared a demo video and created templates for the stories and front page stories to promote the filter and explain to the user how the competition works. 

Use case: Unibail

In partnership with Unibail (shopping centres such as Forum des Halles, So Ouest, Confluence, etc.) we set up a competition in 11 centres in France based on the Instagram filter mechanism. The objective was to play on the Instagram filter, show the use of the filter at the reception desk and to collect a promotion from the centre's restaurant partners. 

We shared a demo video and created templates for the stories and front page stories to promote the filter and explain to the user how the competition works. 

Contact

We will get back to you in few minutes ✔
+ 1 BILLION
Generated Impressions
500+ FILTERS
Created for Brands
+ 40 MILLION
Shares in Stories
en_GBEN
Logo-subway-client
yves-saint-laurent-logo
WIX
ufc logo
Ford-logo-client
subway-logo-client
mac do logo
logo-pizza-hut-min
Logo-starbuckes-client
haagen dazs logo
logo-client-filter-social-network-nespresso
toyota customer logo
logo kleenex colour
dkny logo
netflix logo - Filter Maker client
galeries lafayette logo