COMMUNICATE IN THE RIGHT WAY TO PROMOTE YOUR FILTERS ON SOCIAL NETWORKS
Organic activations on social networks to promote its effects
HOW TO PROMOTE YOUR FILTER ON SOCIAL NETWORKS
Our agency assists these clients in promoting their filters on social networks. It is important not to neglect the activations to be put in place, especially when these have organic and powerful levers. The fact of promoting your effect directly on social networks is a basis of the fact that you will reach directly and without paying the users likely to use it and who follow you.
Making stories, publishing, integrating a guide to find and use the filter, undoubtedly helps to create the first engagements on the instagram filter.
USE CASE: MC DONALDS
Mc Donalds is a fast food chain with a worldwide presence. In partnership with TBWA Corporation, we set up an Instagram filter to promote the employer brand. The filter is a random type where the objective is to have employees interact with adjectives such as "Who is the funniest, joker, strongest, etc.". Once the random has been completed, the employees must quote the corresponding employee by mentioning him or her directly on Instagram.
A story template was created on After Effect to prove the filter in stories and front page stories. An editorial calendar was also put in place and this helped to boost the filter's statistics organically.
USE CASE: UNIBAIL
In partnership with Unibail (shopping centres such as Foum des Halles, So Ouest, Confluence, etc.) we set up a competition in 11 centres in France based on the instagram filter mechanism. The objective was to play on the Instagram filter, show the use of the filter at the reception desk and to collect a promotion from the centre's restaurant partners.
We shot a demo video and created templates for the story and front page story to promote the filter and explain to the user how the competition works.