Create sponsored filters on Instagram, Snap and TikTok

Promote your effects by integrating them directly into advertising filters

Ad filters: Increase the engagement rate of your Ads

Whether on Spark AR or Lens Studio it is now possible to upload advertising filters on the platforms Instagram and Snapchat. During the upload process, the platforms offer to integrate the effect in community or advertising. Once the moderation is accepted, the Lens automatically appears in the Facebook Ads Manager or Snap Ads Manager.

The rate of engagement is then increased tenfold vs. traditional advertising (photo/video). It is a major asset to promote its effect.

Use case: La Banque Postale

In partnership with Havas, we developed an Instagram filter to promote the "Parlons Citoyens" campaign. The objective of the Banque Postale was to get a large number of returns on the banking service, so the filter began with a mini double choice quiz on the theme of the campaign to arrive on a CTA to give his opinion on the website.

The filter is published in community to leverage organic, but also in advertising to increase the number of interactions with the ads content.

Use case: La Banque Postale

The filter is published in community to leverage organic, but also in advertising to increase the number of interactions with the ads content.

Use case: Galeries Lafayette

Our agency collaborated with the agency Mozzoo to develop a Snapchat filter for Galeries Lafayette. The filter aims to promote new pairs of shoes available in shop. Snapchat's technology allows us to to integrate products in "try on" mode which means that we are able to replace the user's shoes to display the new pairs in augmented reality.

The effect was published as an advertising effect to boost the engagement of the content ads.