CREATE ADVERTISING FILTERS ON INSTAGRAM, SNAPCHAT AND FACEBOOK
Promote your effects by integrating them directly into advertising filters
AD FILTERS: INCREASE THE ENGAGEMENT RATE OF YOUR ADS
On both Spark AR and Lens Studio it is now possible to upload advertising filters to Instagram, Facebook and Snapchat. During the upload process, the platforms propose to integrate the effect in community or in advertising. Once the moderation is accepted, the Lens will automatically appear in the Facebook Ads Manager or Snap Ads Manager.
The rate of engagement is then tenfold compared to a traditional advertisement (photo / video). This is a major asset for promoting your effect.
CASE STUDY : LA BANQUE POSTALE
In partnership with Havas, we developed an Instagram filter to promote the "Parlons Citoyens" campaign. The objective of the postal bank was to get a large number of returns on the banking service, so the filter began with a mini double choice quiz on the theme of the campaign to arrive on a CTA to give his opinion on the website.
The filter is published in community to leverage organic, but also in advertising to increase the number of interactions with the ads content.
USE CASE: GALLERIE LAFAYETTE
Our agency collaborated with the agency Mozzoo to develop a Snapchat filter for Galeries Lafayette. The filter aims to promote new pairs of shoes available in shop. Snapchat's technology allows us to integrate the products in "try on" which means that we are able to replace the user's shoes to display the new pairs in augmented reality.
The effect was published as an advertising effect to boost the engagement of the content ads.