Create sponsored filters on Instagram, Snap and TikTok

Promote your effects by integrating them directly into advertising filters

Whether on Spark AR or Lens Studio it is now possible to upload advertising filters on the platforms Instagram and Snapchat. During the upload process, the platforms offer to integrate the effect in community or advertising. Once the moderation is accepted, the Lens automatically appears in the Facebook Ads Manager or Snap Ads Manager.

The rate of engagement is then increased tenfold vs. traditional advertising (photo/video). It is a major asset to promote its effect.

Ad filters: Increase the engagement rate of your Ads

Ad filters have become a central element in boosting the visibility and engagement of your social media ads. By effectively targeting your audience, you can attract new customers to your business and hopefully generate more leads. Our agency specialises in creating on-demand filters for Snapchat, Instagram & TikTok, allowing you to stand out from the crowd and gain an edge over your competitors.

With a well thought-out marketing strategy and the use of relevant keywords, you can improve your website's SEO and increase your awareness on social networks. By investing in Facebook, Adwords and other media, you can target the most relevant audiences for your brand and optimise your advertising campaigns.

Customised ad filters can help to attract the attention of your targets and increase the reach of your messages. With content tailored to your followers & an attractive landing page, you can drastically improve the efficiency of your B2B & e-commerce campaigns. By combining an innovative approach on social networks & inbound marketing techniques, you can attract more customers and strengthen your company's digital footprint.

Our web marketing agency can help you create your digital marketing strategy, helping you choose the right keywords and targeting to increase the impact of your ads. We work with you to develop and optimise ad filters that will encourage prospects to discover your offer.

To take advantage of the opportunities offered by search engines and social media such as Facebook, Snapchat and TikTok, you can generate and deploy powerful and innovative ad campaigns. Lens ads are a key element in drawing your audience's attention to your products and services while promoting your company.

Use case: La Banque Postale

In partnership with Havas, we developed an Instagram filter to promote the "Parlons Citoyens" campaign. The objective of the Banque Postale was to get a large number of returns on the banking service, so the filter began with a mini double choice quiz on the theme of the campaign to arrive on a CTA to give his opinion on the website.

The filter is published in community to leverage organic, but also in advertising to increase the number of interactions with the ads content.

Use case: La Banque Postale

The filter is published in community to leverage organic, but also in advertising to increase the number of interactions with the ads content.

Use case: Galeries Lafayette

Our agency collaborated with the agency Mozzoo to develop a Snapchat filter for Galeries Lafayette. The filter aims to promote new pairs of shoes available in shop. Snapchat's technology allows us to to integrate products in "try on" mode which means that we are able to replace the user's shoes to display the new pairs in augmented reality.

The effect was published as an advertising effect to boost the engagement of the content ads.