DEVELOP THE AUDIENCE OF YOUR FILTERS THANKS TO INFLUENCERS

Influencer services can help you increase the reach of your filters quickly.

HOW TO SUCCESSFULLY LAUNCH YOUR FILTER ON SOCIAL NETWORKS?

Whether it's for filters or effects on Instagram, Snapchat, Facebook or TikTok, influencer services can boost the number of impressions when launching a campaign. This activation allows to increase the number of impressions drastically in order to reach a large number of users quickly. This allows the community of influencers to share the filter on social networks and thus generate other impressions, the snowball effect. 

WE SUPPORT YOU IN THE CHOICE OF INFLUENCERS

We want your filter to achieve more than satisfactory statistics and it is sometimes difficult to take the time to contact influencer agencies. That's why Filter Maker supports you with influencer services to make your filter activation a success.

THE IMPACT OF INFLUENCE

Today, influencers have become the best way to use word of mouth. Indeed, the under 35s spend more than 4 hours a day on their phone and 80% of them follow ambassadors on social networks. Influencers have become important levers for brands as they have become a source of inspiration for their community. Thus, using influencers to activate your filter will ensure that your effect is well spread.

MICRO-INFLUENCERS

Micro-influencers are ambassadors with between 1,000 and 100,000 followers. As you can see, they have a smaller audience than macro-influencers but their impact is much greater. Indeed, the communities of micro-influencers are much more engaged and therefore allow a better ROI. Moreover, while a macro-influencer offers its services at expensive rates, a micro-influencer allows small and medium-sized companies to access influencer marketing. It is therefore very interesting for a brand to use this medium to activate an augmented reality filter.

USE CASE: PUMA

Brief : 

The objective of the Instagram filter was to create an effect linked to the "Sang marseillais" campaign which appeared on physical advertisements and in a whole social media strategy. It was necessary to highlight the Olympique de Marseille club and to make the fans' fervour felt to generate UGC.

Recommendation and production : 

In collaboration with the agency La Fourmi, we set up an Instagram filter based on the graphic charter of the "Sang marseillais" campaign. The mechanics of the filter were simple, it allowed the user to randomly obtain his or her level of Marseilles blood following a scan of the face and various animations. The demonstration video was made by the famous football player Álvaro, a central defender at Olympique de Marseille. 

Many influencers used the Instagram filter at its launch, which allowed the campaign to reach a very large target audience and subsequently generate UGC. The fans' sense of belonging to the club played an important role in the campaign's success.

USE CASE: SUBWAY 20 YEARS

Subway is a fast food company offering sandwiches in over 450 restaurants in France. To celebrate the company's 20th anniversary, we created an Instagram filter. The objective of the filter was to not move for 20 seconds, each facial movement was detected by our algorithm that we developed on Spark AR. If the user moved, they lost 2 points for each movement, at the end of the game they got a score out of 20 points. 

In addition to a contest to promote the instagram filter, a campaign with influencers was made to boost the reach of the effect at its launch. We called upon the influencers of the grey house, Lucas Studio, Camille LV to promote the filter on Instagram.