DEVELOP THE AUDIENCE OF YOUR FILTERS THANKS TO INFLUENCERS
Influencer services can help you increase the reach of your filters quickly.
HOW TO SUCCESSFULLY LAUNCH YOUR FILTER ON SOCIAL NETWORKS?
Whether it is for filters or effects on Instagram, Snapchat, Facebook or Tiktok, the services of influencers allow to boost the number of impressions when launching a campaign. This activation allows to increase the number of impressions drastically in order to reach a large number of users quickly. This allows the community of influencers to re-share the filter on social networks and thus regenerate other impressions, the snowball effect.
USE CASE: PUMA
The objective of the instagram filter was to create an effect linked to the "Sang marseillais" campaign which appeared on physical advertisements and in a whole social media strategy. It was necessary to highlight the Olympique de Marseille club and to make the fans' fervour felt to generate UGC.
Recommendation and production :
In collaboration with the agency La Fourmi, we set up an Instagram filter based on the graphic charter of the "Sang marseillais" campaign. The mechanics of the filter was simple, it allowed to obtain a random rate of Marseilles blood following a scan of the face and various animations. The demonstration video was made by the famous football player Álvaro Jour, a central defender for L'Olympique de Marseille.
Many influencers used the instagram filter at its launch, which enabled the campaign to reach a very large target group and subsequently generate UGC. The feeling of belonging to the supporters' club played a big part in the success of the campaign.
USE CASE: SUBWAY 20 YEARS
Subway is a fast food company offering sandwiches in over 450 restaurants in France. To celebrate the company's 20th anniversary, we created an Instagram filter. The objective of the filter was to not move for 20 seconds, each facial movement was detected by our algorithm that we developed on Spark AR. If the user moved, they lost 2 points for each movement, at the end of the game they got a score out of 20 points.
In addition to a contest to promote the instagram filter, a campaign with influencers was made to boost the reach of the effect at its launch. We called upon the influencers of the grey house, Lucas Studio, Camille LV to promote the filter on Instagram.