CREATION OF FACEBOOK FILTER IN AUGMENTED REALITY

Develop activations and brand content with our Facebook Filter agency/studio

FACEBOOK

COMMUNICATE TO A LARGE AUDIENCE

Use the social network with the largest audience to communicate with your prospects. Facebook now has more than 2.25 billion users connected each month (MAU) and 1.47 billion each day (DAU). It is now the platform for communicating to a wide range of people. All age groups are present on Facebook with some exclusive targetsThey are usually over 35 years of age.

Augmented reality filters posted on Facebook can also be accessed on the Instagram platform and soon on Messenger. They can be found in the story" category on the mobile version of the Facebook application and make your content more immersive and attractive to users.

MORE ...
1 BILLION IMPRESSIONS OF OUR FILTERS
500 FILTERS AND EFFECTS CREATED FOR OUR CUSTOMERS
40 MILLION SHARES IN STORIES

Integrate 2D/3D elements on users' faces and add animations and interactions to make the filter go viral.

Modeling and texturing of your products in 3D in order to integrate them in augmented reality. We can add information or animations in AR.

Via image recognition, we can improve and animate your packaging. The Facebook filter can be used to unlock the image tracker.

We can integrate games with Facebook filters. The interactions will be with head movements, mouth movements, eyes.

5x

MORE TIME

to discover the content compared to traditional content

+30%

CONVERSION

through 3D product visualization in augmented reality

+20%

INTERACTION

on AR content on Instagram

Horse_min
BRAND CONTENT

Use an Instagram filter for your brand content issues. The virality of the effects will allow you to get reputation and be regularly present on social networks.

guinea pig_min (1)
ACTIVATION

Augmented reality on Instagram is content you can use for specific activations. Setting a strategy for the launch of the filter provides important insights.

chat dj
PROMOTE AN EVENT

Integrate instagram filters to promote your events. Whether it's for on-site animation or to tease the big day, it's content that fits perfectly.

lemurien_min
PRODUCT LAUNCH

You can promote your events or your products with the Instagram filter, for example by making 3D product visualization in the environment of the future buyer

lion_min
DEVELOP THE EMPLOYER BRAND

Develop your employer brand with the Instagram filter. It is a content that allows you to animate your teams around your company or even to have more notoriety to recruit certain profiles.

COMPREHENSIVE EXPERTISE

Our area of expertise includes all the expertise necessary to create an Instagram filter. We create 2D / 3D elements according to our clients' briefs, and we animate them in motion design. For the post AR part we use Adobe, Blender, Cinema 4D, After Effect. In order to import and animate the elements on the editing software of Facebook and Instagram. This software is Spark AR. The limits of the software are unlimited, as we can code directly within it.

The only technical limitations we may have will be on the size of the final file which is limited to 4MB.

TAILOR-MADE SUPPORT

We support our clients in the distribution of Facebook filters. Starting with a clear objective, we co-create a brief We work with our clients to ensure that the Instagram filter is in line with the content's mission. After production, we support our clients to ensure that the filter has the largest possible audience.

For example, we have implemented calls to action in QR code in shopping centres linked to Facebook filters to participate in competitions. We have also set up influence campaigns for certain projects or even strategies paid media.

REFERENCES

FACEBOOK
THE 2ND MOST USED APPLICATION

This platform is the most used by 16-24 year olds, with 73.9% of internet users.
It is the 2nd most used mobile application! A huge opportunity for brands wishing to gain visibility

Good to know: 

It is the network with the highest average time of use! Allowing users to have more chances to see your content.

The potential audience is 33 million users

96.1% use Facebook via their smartphone, of which 61.9% are the vast majority who only use the mobile! A value that proves the relevance of filters on this application 

FAQ

ALL ABOUT CREATING FACEBOOK FILTERS

A Facebook filter is an augmented reality effect published on an account. These filters are available for making stories, publishing a post. Anyone can use them for free.

Facebook filters are communication elements that allow for brand content, specific activations without offering traditional content or ads that tend to scare away Internet users.

The possibilities for creating a Facebook filter are technically unlimited. The difference with Instagram filters is the ability to track a hand. The only limit that Facebook puts in place is the size of the final file. This must not exceed 4MB in order to be able to load on a maximum of smartphones.

The time it takes to create a filter depends on the brief co-created with the client. For the simplest effects, it usually takes 2-3 weeks with the back and forth. For larger projects, it can take up to 3 months. You also have to take into account the moderation time of the Facebook teams which lasts between 2 and 10 days.

Statistics are available on the Spark AR Hub. The insights are impressions (the number of times the filter appeared on a screen), recordings (the number of times the effect was recorded), captures (the number of times users downloaded the content to their phone) and shares (the number of times users shared the effect). Some audience information is now available, such as age, gender and location.

This is Facebook's tool for creating augmented reality filters for Instagram and Facebook.

This is the platform offered by Facebook to manage its filters and analyse the statistics related to the different filters.

Facebook moderation teams take between 2 and 10 days to add the effects to the account. Anecdotally it takes more like 2 to 3 days.

To add a filter to your Facebook account you just need to go through the Spark AR Hub. When we work with our customers we import the effects directly for them as AR Manager.