Snapchat Filters / Lenses: Definition and Explanation
What is a Snapchat filter/lens? Definition?
A Snapchat filter, also known as Lens, is content that allows you to integrate 2D and 3D elements into your environment using augmented reality. This content is added to your camera in the Snapchat app when you want to take a photo or video. Snapchat lenses can be used for stories or to send to followers.
Augmented reality is a recent technology that offers a multitude of possibilities for integrating virtual elements into the real world. Snapchat Lenses are one of the main ways to take advantage of this technology, thanks to the Snapchat mobile application that has developed augmented reality features specifically for these Snapchat filters. These features allow users to have amazing experiences, such as the ability to see virtual objects appear in the real world, play augmented reality games. In addition to this, augmented reality is also a very useful technology for businesses, as it allows consumers to see how a product or service might work in the real world before they buy it. The possibilities of augmented reality are limitless and offer users a whole new way of seeing the world.<
Snapchat Filter Possibilities
Snapchat Face Animation filters are effects that allow you to integrate and animate graphic elements around or on the user's face. It is also possible to animate these elements thanks to actions that the user takes.
Random Wheel filters on Snapchat allow users to display elements randomly above their head. Typically, random wheel filters display a question first, then a random answer appears.
3D visualization offers the possibility of projecting and integrating 3D objects into your environment. This type of Snapchat filter is often used for e-commerce to offer a try-on experience.
Immersive packaging is a type of Snapchat filter that animates packaging and products using image recognition or a QR code. This triggers an animation that brings the product or packaging to life.
AR games are Snapchat filters that allow for gamification of an experience. All types of games are possible and thus offer users an immersive and playful content on Snapchat.
Where to find Snapchat filters? Search
1. Browse Snapchat filters
The easiest way to find Snapchat filters is to go directly to the app's camera. The small icon located to the right of the button to take a snap represents the filters.
By clicking on it, several new sponsored or non-sponsored effects appear on the right and left, and you can find AR games offered by Snapchat.
2. In the effects gallery
If you can't find a filter that meets your needs among the effects in the "Browse" option, there is the Lenses gallery where all available and old effects are listed. It's the small button next to "Browse" that gives access to this library. By clicking on this button, you will be directed to a homepage with your filters that you have saved as favorites and the "For You" filters.
Several options are available to you. You can browse through the existing categories that group together Snapchat filters of the same type, or type in a keyword in the search bar if you have a specific idea of what you are looking for.
3. Find Snapchat lenses using a Snapcode
Snapchat has created a very simple way to share a filter without having to remember its name or creator. Indeed, there are QR codes that, when scanned from the Snapchat app, will directly activate the filter in question. Snapcodes look like a yellow square with the filter visual inside.
To scan them, simply press and hold on the screen when viewing the Snapcode on the Snapchat camera. Once the app detects the code, the filter will automatically start.
4. Follow creators you love
Another way to find Snapchat filters is by subscribing to creators that interest you. To do this, when you're in the "Explore" option, you can find filter creators and subscribe to them to receive notifications when they release new lenses.
If you know a creator, you can search for their name directly in the search bar and subscribe to them.
Top 3 best Snapchat filters of the month
The Snapchat filter: sad
This trendy filter allows users to make their face look sad. This Snapchat filter that makes you cry is widely used to parody situations.
The Snapchat filter: Disney
The Cartoon filter transforms users' faces into cartoon and animated faces. Additionally, this Snapchat filter also works great on dogs.
The Snapchat filter : Gender
This Snapchat filter allows male users to transform their face into a female face. There is also the same filter for women to have a male face.
Why are Snapchat filters a lever for brands? Benefits?
Snapchat has heavily invested in augmented reality and is the social network with the biggest improvements in AR usage. 70% of snaps sent include the use of a Snapchat filter. It is a great way for brands to increase their visibility on this social network by offering content that boosts UGC. Snapchat is the instant messaging app with millions of users, targeting young people who do not use other social networks. Billions of snaps are sent each day (trillions each month) and new augmented reality features are added to the app to encourage a large number of global users to share photos with Snapchat filters or emojis.
Why work with our agency specialized in Snapchat filters?
Our agency specialized in creating Snapchat filters accompanies you from start to finish on your wildest projects! The expertise of our teams and the project management we provide allows us to deliver projects that match your brand image and quality. With over 700 filters created since the creation of Filter Maker, Snapchat filters no longer hold any secrets for our developers.
Promote your Snapchat filter? How?
The famous social network Snapchat offers the most choices of Snapchat filters. To stand out and ensure good performance of your filter, it is necessary to plan a digital communication strategy to promote your Snapchat filter. For this, you have two ways: organic or paid.
Promoting your filter organically
- Create a social media calendar around your Snapchat effect campaign (posting different content on various social media platforms)
- Create a contest where participants have to share a story using the filter
- Spread the snapcode of your Snapchat filter on in-store posters or flyers to reach a wider audience.
Promote your lens through paid advertising
- Create an influencer campaign to promote your Snapchat filters.
- Sponsor your filter to make it more easily visible as an advertiser.
Insights for Snapchat filters? Engagement?
To assess the performance of your effect, Snapchat provides many KPIs.
- Plays : Number of times your Lens was activated on Snap Camera
- Total Views : Total number of times your filter has been viewed on Snapchat, in direct Snaps, Stories, and in the preview in the Effect Gallery.
- Total Shares: Number of photo shares of your Snapchat filter.
- Total Favorites: Total number of people who have added the filter to their favorites.
- Session per UU: Average number of unique uses of your Lens.
- Play time per session : Average time spent using the filter per session in Snapchat.
- Play time per UU : Average time an unique active user spends playing with the filter in Snapchat.
- DAU / WAU : The proportion of weekly active users who use your lens within a one-day period.
- DAU / MAU: The proportion of Monthly Active Users who use your Lens within a one-day period.
Audience Insights :
This data is based on information recorded during the creation of your Instagram and Facebook account.
Audience Insights are based on user information when they create an account on Snapchat.
- Demographics: Age and gender of the audience reached
- Top countries
- Top Interests: Top categories of interests of the targeted audience.
Why use a Snapchat filter?
Snapchat filters allow you to integrate 2D and 3D elements into your environment through augmented reality. When you open the app and launch the video, content is added directly to the screen. It is therefore very easy to create original and unique Snapchat videos that can then be enjoyed by your contacts once the Snap is sent. Snapchat filters help to liven up social media exchanges. Furthermore, the total number of monthly users using this feature on the (Ios and Android) applications has only grown, attracting more and more advertisers at the expense of the most popular social networks Facebook Messenger, Wechat, Youtube and Viber. This also increases the number of active users seeing your content and thus the number of followers. The number of social networks using Snapchat filters and the number of social media users has only increased with millions of unique visitors on all platforms (source: Infographic - Médiametrie). However, Snapchat remains the most advanced on this subject and many of its users prefer it to the main social networks: Facebook, Twitter.
Why can't I find a Snapchat filter?
There are many Snapchat filters available on the app, so it can be difficult to find a filter that you saw on one of your friends' snaps. To do this, when you are looking for a Snapchat filter, you can go to the magnifying glass located at the top left of your screen. Type in the keywords that match the filter and you're done!
Who creates Snapchat filters?
Anyone can create Snapchat filters. By downloading the Lens Studio application, you can create 2D and 3D filters at any time and as much as you want. Another way to create filters is to visit Snapchat Create, a platform for creating community filters, basic filters, and Lenses, which are augmented reality filters.
Why does Snapchat highlight certain Snapchat filters?
Snapchat sponsors certain filters at the request of brands who wish to be featured on the platform. There are also trending filters, which are widely used by users and therefore appear first in the list of filters on the screen.
Are all Snapchat filters free?
Using augmented reality filters is completely free, which is an advantage of the social network Snapchat. The platform has chosen to make all of their filters accessible to each user, but that has not always been the case. Indeed, before some filters cost up to 0.99 cents in the Lens Store.
How to find the creator of a Snapchat filter?
To find the creator of a Snapchat filter, simply go to the "Explore" section at the bottom right of your screen. Then the creator's name will appear at the bottom of the filter in gray writing. You can also subscribe to them to receive notifications when they release new lenses.
How to remove a Snapchat filter?
To remove a Snapchat filter, you must first go to your saved photo gallery, select the image on which you want to remove the filter, and press and hold it. The option "Edit filter" should appear. You can also use the Snapchat Magic Eraser app. However, these two techniques are not possible on AR filters.