We Guide you in Creating Snapchat Filters / Lenses

Develop activations and your brand content with our Snapchat Filter agency/studio

We create your Snapchat Lenses in Augmented Reality

With our agency Filter Maker, you can create your Snapchat filter that reflects your brand. Our agency listens to you and supports you in creating your effect. Discover the process we put in place for our clients.

Our Support

1 - Setting your objectives
We will discuss with you to define your objectives and briefs for your Snapchat filter.

2 - Creation process
Our teams create the necessary assets and designs according to your objectives, digital strategy, and brand image.

3 - Filter Launch
After your approval, we will publish your lens on your Snapchat account.

4 - Debrief
At the end of the campaign, we analyze the performance of your Lens to offer you even more effective content.


Official Snapchat Partner

Filter Maker is part of the Snap Lens Network, which brings together agencies worldwide. This network allows businesses looking to create advertising campaigns to connect with expert agencies. As a member of this group, we meet the skills required by Snapchat to create immersive experiences (Snapchat Lens, Immersive Experience Campaigns...).
Filter Maker supports the biggest brands and agencies worldwide in their communication goals by creating high-performing Snapchat lenses.

Snapchat: the best app to reach millennials for advertisers.

Snapchat has become one of the most widely used applications in the world. In France alone, nearly 22 million users use Snapchat every month (MAU). The most prominent target audience on Snapchat is quite young, what is now referred to as millennials. Approximately 48% of the mobile app users are between 13 and 24 years old.

Some Snapchat audiences are even exclusive to the app, meaning they are not present on other social networks. Snapchat's usage averages (recurrence) are extremely significant, with an average of 30 daily active openings (DAU). Brands have established a presence on the app, especially on "lenses" (filters/effects), where moderation policies are simpler than on Facebook and have greater virality than on any other social networks.

Popular Filters


Incorporate 2D/3D elements onto users' faces and add animations and interactions to make a Snapchat filter go viral.

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Thanks to an algorithm, filters can display an element randomly. This Snapchat lens allows for consistently original content.

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We model and texture your products in 3D to integrate them in augmented reality. We can add AR animations.


Through image recognition, we can enhance and animate your packaging. The Snap filter enables image recognition.


We can integrate AR games into a Snapchat lens. Interactions will occur with head movements, mouth, eyes, etc.

The different objectives

Brand Content

Use a Snapchat filter for your brand content challenges. The virality of the effects will help you gain visibility and maintain a regular presence on social media. Offer users the opportunity to explore the world of your brand.


Augmented reality on Snapchat is a powerful and prominent content format. Establishing a strategy for filter launches allows you to gain valuable insights and increase your visibility among young audiences.

Product launch

You can promote your products using Snapchat Lenses, for example, by enabling 3D product visualization (try-on) in the environment of the prospective buyer. Try-on experiences are relevant tools for your digital strategy, allowing you to generate leads quickly.

Promote an Event

Integrate Snapchat filters to promote your events. Whether it's for on-site animation or to tease the big day, this type of content fits perfectly. Through this type of marketing campaign, advertisers can increase their conversion rates and gain credibility on social networks. 

Generated Impressions
Created for Brands
Shares in Stories

Snapchat Filter, Snap Camera

We design Snapchat filters in-house from A to Z. From the creation and modeling of 2D or 3D elements to the implementation and animation in Snapchat's AR software, Lens Studio. The effects on Snapchat allow us to target a fairly young population and also take advantage of one of the best AR algorithms.

Now, thanks to the Snap Camera application, available on PC and Mac, we can create augmented reality experiences on the computer. Whether it's to animate your shop window or enhance your video conferences.

We support our clients in the early stages of the Snapchat filter service to offer content that aligns with their brand objectives. Additionally, we also assist our clients in the distribution of the Snapchat Lens.

Communicating with the new generation

Snapchat, the app created in 2011, allows users to send messages, photos, and videos that disappear instantly (stories). Later, Snapchat's teams added the feature of filters that enable sending photos and videos in augmented reality. The target audience of Snapchat is quite young: 13-24 years old, and Snapchat filters are often fun animations.

Lens Studio (the creation software) allows anyone to create their own effects. Brands have seized this phenomenon to communicate with this target audience. The reach of these effects is often exponential.

The number one messaging service for young people

In France, 16 million users are on the application daily. Among 11-24 year olds, the little yellow ghost represents the messaging network the most used to communicate. Being present on this application is important because many people only use this social network :
  • 86% do not have Twitter
  • 53% are not on Facebook
  • 38% do not have a parallel Instagram account
A popular network that expects to have more than 356 million users in the next two years worldwide.

A social network that highlights augmented reality.

The AR features of Snapchat filters are highly advanced today. Some features are even exclusively available on the platform.

In addition to the Face Tracker, Snapchat's algorithms allow for Hand Tracking (hand tracking) and Foot Tracking (foot tracking) for activities like shoe try-on, for example. Moreover, certain features enable dog recognition, for instance.

Our agency supports you in creating your effects on Lens Studio (Snapchat's filter creation software) regardless of complexity.

+ 30%
Increased conversion
More time on the platform
+ 20%
Interaction with your content

Why choose an agency to create your Snapchat filter?

Snapchat filters have become very important content for brands. They allow to connect with a younger target audience that consumes a lot of filters.

However, many brands have already positioned themselves on it, and it's no longer enough to simply publish a filter to make it go viral. That's why going through a specialized agency in Snapchat filters has become mandatory to benefit from their advice and expertise.

In addition to that, there are various activations that correspond to different objectives that a brand would like to achieve. That's why a Snapchat filter agency can accompany and guide you to achieve different numbers of impressions, captures, and shares according to your goals.

Moreover, creating a Snapchat filter requires a certain mastery of augmented reality and specialized software. Indeed, some filters are quite complex and also require preparatory work to create the 2D and 3D assets, as well as the animations and the filter's sequence. That's why a more traditional agency could be limited in its Snapchat filter creations.

Finally, going through a Snapchat filter agency allows you to stay in touch with them throughout the project and even after the publication of your filter.

At Filter Maker, for example, we provide regular reporting with all the statistics on the impact of your Snapchat filter. With this, we support you in understanding these data and linking them to your primary objective.
At Filter Maker, we work with 75% of our clients in the long term. It is rare for our agency to produce only one augmented reality effect for a brand. This demonstrates the relevance of our expertise in creating Snapchat filters.

How to choose an agency to create your Snapchat filter?

Each Snapchat filter agency is different. Indeed, each one offers a different expertise, and here are a few criteria to consider when choosing:

The budget allocated for the Snapchat filter: Some agencies may not be willing to work on projects if the budget is too small due to internal costs and salaries.

The agency's portfolio: Some filters require specific skills depending on their complexity. It is sometimes advisable to look at the filters already created by an agency to ensure that they will be capable of effectively creating the Snapchat filter and delivering a high-quality project that meets the specifications. At Filter Maker, this is the case, as we specialize in creating Snapchat filters and have collaborated with some of the world's leading brands. You can find some of our references in our portfolio.

Technical expertise: Most traditional agencies often outsource the creation of Snapchat filters as their teams are not composed of Snapchat filter experts. Our agency, on the other hand, collaborates directly with top brands as well as with agencies for specific campaigns.


A Snapchat filter is created using a software called Lens Studio, which Snapchat has made available to content creators for several years. To create a Snapchat filter, you first need to download this software and sign in.

Next comes the creation of your assets (2D or 3D) that need to be compatible with Lens Studio. For this, you can use the Adobe suite to create your elements for a higher quality output. After designing your assets, you need to integrate them into Lens Studio and position them as you would like to see them on the screen. One of the most important steps is to animate your assets to bring dynamism to your Snapchat filter. Lens Studio offers various trackers for this purpose, such as the hand tracker, foot tracker, head tracker, and more.

Once you are satisfied, all you need to do is post it on Snapchat! To know the detailed steps to follow, we have written a small guide: How to create a Snapchat filter?

Creating a Snapchat filter requires a lot of experience with the software as it is quite complicated to get the hang of. You can simply rely on a Snapchat filter agency!

You can find the various statistics of your Snapchat filter on my-lens.snapchat.com. Thanks to the detailed analytics available on the site, you can learn about the demographic and geographic statistics, as well as insights into the usage of your Snapchat filter.

So there are:

  • Age
  • Gender
  • Country
  • Impressions
  • Captures
  • Shares
  • Your audience's favourite keywords
  • Favorites (the number of times your Lens has been bookmarked)

Thanks to this, you will be able to conduct a study on your audience and the performance of your Lens simply on the website.

To create a Snapchat filter, you must first know Lens Studio software by heart to be able to create any Snapchat filter. Moreover, before all that, it is important to master the software used to create assets to ensure a flawless result. Thus, 3D design software is important to master, as well as 2D content creation software. Then, you need to have expertise in Snapchat trends to make sure your Lens won't flop when published on the app. The same goes for advertising effects you can create on Snapchat; you must know how to create a detailed campaign strategy to not miss any important element and ensure the effect will perform well.

There are different ways to find your Snapchat filter within the application.

When you're on Snapchat, you can find a filter using the "Browse" option located directly in the camera features.

In addition to this option, there is a filter bank called "Explore" where you can find dozens of trending filters specially designed for you, based on your previous used Lenses, with a preview of the Snapchat filter. In this library, there are filter categories that will allow you to search for an effect that suits your preferences.

Additionally, you can also enter a keyword in the search bar of this library to find a Snapchat filter precisely, without wasting time scrolling through the entire library. From this library, you can also follow filter creators who inspire you to quickly enjoy all their filters from your camera.

Another way to find a Snapchat filter is simply by scanning a Snapcode directly from your Snapchat camera.

The final way to find a Snapchat filter is to search Snapcamera for a filter. If you want to know more about this software created by Snapchat, we have written an article on this software.
Want to know all the details on this issue? Our article "Where to find a Snapchat filter" will help you!

A community effect is activated in a predefined area and during a specific time of the year. Community effects can be created by anyone for free to celebrate a tourist site, a historical place, an occasion, or a holiday period. The features of a Community Lens are quite limited to give all users the ability to create a fairly simple filter.
On Snapchat, you have the option to sponsor your filter to reach a larger audience. An advertising effect is not considered a Lens but rather an advertising content. As a result, users will not be able to find it in the effect gallery, but it will be available directly from the Snapchat camera as sponsored content. You can then target the audience you want based on demographic and geographic characteristics. The user can use it for 1 to 2 days after activating it. A Sponsored Lens allows you to ensure an audience that corresponds to your target and achieve a higher engagement rate for your Snapchat filter, thus increasing the performance of your campaign.

Publishing a filter on Snapchat or Instagram is not the same thing. Indeed, these two social networks offer different ways of using augmented reality. There are therefore many different features that you won't find on Instagram, and vice versa on Snapchat.

For example, the Snapchat filter creation software allows tracking of the entire body of an individual, providing more filter possibilities than on Instagram. This means you can publish a much higher quality filter on Snapchat if you're looking to create a more creative or interactive filter. For instance, with foot recognition, it is possible to project 3D shoes directly onto the user or activate an animation when the user moves a foot or leg.

Snapchat is a social network that revolves around sending instant photos to contacts, so the use of filters is more widespread than on Instagram, and the numbers prove it. 500 million minutes of augmented reality photos and videos are sent on Snapchat every day.

Furthermore, Snapchat is a gathering place for younger users. So it is only natural for a brand targeting this generation to focus on a Snapchat filter rather than an Instagram filter, which attracts a slightly older audience. Gen Z and millennials are also very fond of augmented reality filters.

Lens studio is the software for creating augmented reality filters for Snapchat. It is possible to create any filter you want on Lens Studio and offer users an immersive experience that transports them into your brand world. Learn more about Lens Studio, see our dedicated article!
The price of a Snapchat filter depends on various factors. It's not just about creating a filter, but also designing all the graphics and animations that make up a Snapchat effect. Therefore, it's difficult to provide an exact price range, as a Snapchat filter can range from £400 to £20,000. To learn more about the prices, visit our Prices and Rates page!
Promoting a Snapchat filter is akin to promoting a new product. Indeed, simply publishing a Lens is not enough to ensure effective communication, as Snapchat users must be made aware of this news. Therefore, it is necessary to plan stories or even influencer campaigns to communicate about it. Find all the information about the different ways to promote a filter on social media on our dedicated page: Activations!
Just like the price of a Snapchat filter, each project does not take the same amount of design time as another. Indeed, a filter that requires the integration of 2D graphic elements will take less time to create the Lens than a filter that requires the integration of 3D elements. In general, you should allow for a minimum of 1 month from the signing of the contract to the publication of the Snapchat filter. Additionally, for your filter to be published, it must first be approved by Snapchat moderators, and this can take a bit longer than expected if the filter does not comply with Snapchat's policies.

It is practically possible to create anything on Lens Studio. Snapchat offers highly capable augmented reality content, and creativity is virtually unlimited on this social network. However, there are a few technical limitations, and here are some of them:

  • The file size should not exceed 8 MB to ensure that all smartphones can read and execute the filter and animations.
  • Track specific objects or body parts.
  • Avoid integrating animations that are too complex for the Lens Studio software.

To ensure a certain level of respect for each user on this social network, Snapchat has implemented a policy regarding filter creation. In order to avoid any privacy infringement or issues related to intellectual property rights, Snapchat has established some restrictions. Here are a few of them:

  • Prohibition to include images depicting weapons, drugs, or sexual content
  • Prohibition to include images, videos, or music for which you do not have the rights
  • A Lens can be removed if users have reported it as inappropriate

A connected effect, also known as a Connected Lens, is a Snapchat filter that allows you to invite your friends and contacts to collaborate during a Connected Lens. This way, you can chat, interact, and play with them through an effect.

To interact with a Connected Lens, simply invite your friends to join the filter launch and wait for them to join you. Lego created a community effect on Snapchat where it was possible to build a Lego car with friends directly in the application. To learn more about this topic, here's an article that might interest you: Lego teams up with Snapchat to create a Connected Lens

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