PROMOTE YOUR PRODUCT WITH AUGMENTED REALITY

Augmented reality is an effective way to promote new products and collections. 

WHY USE AUGMENTED REALITY TO PROMOTE A NEW PRODUCT?

The promotion of a product or a new collection is very important to reach the maximum target. It is necessary to establish a solid and omnichannel communication to ensure a good promotion. This is why augmented reality is an effective lever that does not require a large budget. Here are a few use cases that will allow you to discover the different ways to promote a product or a collection. 

USE CASE: TF1

Brief : 

The purpose of the Instagram filter was to promote her new TV series: I Promise You. 

Recommendation and production : 

The beginning of the story of the TV series took place in the same year as the presidential elections in which Mitterand won. It therefore seemed logical to contextualise this for the promotion of the filter. The filter then followed the same spirit as the official announcement of the results in order to let users discover the atmosphere of this new series through an Instagram filter. 

 

USE CASE: ADOPT

Brief : 

To promote its new perfume collection in collaboration with Monsieur et Madame, Adopt asked us to design a random filter in the colours of the new collection.

Recommendation and production : 

For this purpose, we have highlighted the products in addition to the random so that users can see the fragrances in the new collection. The use of the filter is intuitive and allows a simple but effective promotion of the new products. As the promotion was based on a collaboration, it was necessary to highlight the Mr and Mrs elements. So the key characters also appear on the user's face thanks to the face animation so that the collaboration is well identified.