Agency specialized in Augmented Reality immersive experiences creation

We are an agency specializing in the creation and distribution of augmented reality content. We help brands boost their visibility on social media through filters for Instagram, Snapchat, or TikTok. We develop augmented reality content for the web and mobile applications (Web AR), and we also have the ability to create AR content for video conferences and online streaming.

We work with two types of clients:

- Direct clients: 80% of our client base consists of direct brands. We collaborate with major international brands such as Starbucks, McDonald's, Subway, etc. We cater to various sectors including Tourism, Retail, Food, Media, Gaming, etc.

- Agencies: Most traditional communication agencies do not have in-house expertise in augmented reality. We partner with numerous agencies such as Publicis, Havas, TBWA, etc., to produce augmented reality content for their clients. We can work transparently or even under white label arrangements.

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Augmented Reality is a technology that allows virtual content to be overlaid onto the real environment to create an immersive experience. AR content can be viewed on smartphones, tablets, computers, and also with dedicated AR glasses. Augmented Reality is now used for various purposes, such as in industries, healthcare, and for marketing and communication purposes.

Campaigns incorporating augmented reality content can have different objectives:

- Promote something: Whether it's to develop brand awareness (brand content) or for a specific activation (e.g., promoting a product launch, employer branding, event, etc.), integrating augmented reality content into communication campaigns helps create a higher level of engagement compared to traditional content.
- Increase conversion: Augmented reality is an extremely powerful solution to increase conversion in product sales. By displaying products in the customers' environment or even on themselves (possible solution on social media), it can increase website conversion rates by up to 30%.
- Drive-to-store action: Immersive content is highly engaging and sought after by users. Therefore, it is possible to integrate drive-to-store campaigns through promotions or contests.

One of the features of augmented reality is the ability to display products in a virtual environment. For example, I can display a sofa in my living room with the right dimensions and desired colors with just a click on my phone. This allows users to visualize their purchase decisions more concretely, thereby increasing conversion rates on e-commerce websites. It is possible to integrate augmented reality products into one's environment or on one's face through web AR and social media platforms. However, certain social media platforms have additional functionalities, such as foot or hand detection, which allows, for example, displaying a shoe in augmented reality directly on the user's feet. Want to learn more about increasing conversion rates?

There are several reasons why it is necessary to go through an AR agency:

- The empirical vision to judge the quality of the campaign: Prior to the campaign, it is often necessary to consider its objective. Some augmented reality effects may appear very popular, but they are not widely used. Thus, an agency can provide you with the necessary perspective to optimize the campaign. - The complexity of development: Developing AR content requires different expertise, including 3D modeling, and subsequently, familiarity with various augmented reality software (Spark AR, Lens Studio, 8th Wall, etc.) - Turnkey solution: An agency can provide you with weekly reports on the statistics of your augmented reality effects. Having a contact person to understand the terms and leverage is invaluable. - Not every agency is necessarily competent in this area, so a web agency (specialized in creating showcase websites, SEO, AdWords, WordPress, mailing) may not have the expertise compared to an augmented reality studio.

There are different parameters to consider to determine the cost of an augmented reality effect. First, the platform on which it should be deployed, for web AR there are platforms like 8th Wall that, in addition to effect production, will charge costs per impressions. AR software on social media platforms (Spark AR and Lens Studio) are open source and allow for free content distribution. Thus, the only cost will be the production of the effect and, if desired by the brand, non-organic activations (influence, ads).

The production price of filters on social media or in Web AR varies depending on the service and the complexity of effect development. We have created a page to explain the price and rates of filters on social media.

It is possible to integrate augmented reality content on several media:

- Les smartphones / Tablettes: By using social media platforms, it is possible to integrate augmented reality content. The applications that allow this are Facebook, Instagram, Snapchat, and TikTok through the famous Filters / Lens available on their platforms. It is also possible to integrate AR content on phones without downloading any applications using Web AR. Web AR can be created using applications like 8th Wall or natively using AR Kit or AR Core. - Les ordinateurs: It is possible to integrate augmented reality content using computer cameras using software such as Snap Camera. With this software, all the filters available in the Snapchat community and created with Lens Studio can be used in video conferences and online streams. - Les lunettes de réalité augmentée: Currently, there are no open-source software options to develop augmented reality effects for glasses. Their usage is still limited, and the demand is not significant enough. Platforms like Facebook and Snapchat will likely make their software, Spark AR and Lens Studio, compatible with glasses in the future.