INCREASE ITS CONVERSION RATE THANKS TO AUGMENTED REALITY

Find out how to increase your conversion rate using augmented reality!

HOW TO SUCCESSFULLY INCREASE YOUR CONVERSION RATE WITH AUGMENTED REALITY?

The conversion rate is a very important KPI for all businesses, whether physical or e-commerce. Augmented reality has proven its worth in this respect and here are the reasons why.

HOW DOES IT WORK?

With augmented reality, it is possible to project products in 3D in the user's environment or on himself. This means that the user can try on glasses, caps or jewellery or simply view products in their living room. 

Consumers will be able to virtually try out products to ensure that they fit or match the interior of their home. 

INCREASE THE CONVERSION OF 30%

On the mobile version of the 3D configurator. Simply click on the button at the top right of the product 'AR' to have the product displayed in augmented reality without any application needed to be downloaded. 

Our technology uses the AR Kit (Apple) and AR Core (Android) to display the product. We integrate a short code script into our client's website enabling this technology.

USE CASE: GALERIE LAFAYETTE

Brief : 

The aim of the Snapchat filter was to increase the conversion rate of new pairs of trainers available in the shop. There were several different colours available and the client wanted to convince users to buy the product.

Recommendation and production : 

In direct collaboration with the agency Mozoo, we created a try-on using Snapchat technology that recognises the users' feet. This way, the consumer could try on the shoes directly in 3D on his feet and test the different colours available. The user could therefore be sure of his purchase and his preferred colour and buy the product without fear. This is how Galeries Lafayette achieved the goal of increasing the conversion rate 

 

USE CASE: OYAT

Brief : 

Oyat wanted to present its brazier in real size without going to a shop. The aim was to increase the conversion rate of this online brazier. 

Recommendation and production : 

We have therefore decided to use web AR to enable our customers to achieve this objective. Thus, when a consumer visits the product sheet of this brazier, he can project it in his environment and discover the rendering on his terrace for example. 

The user did not have to go to the shop to see the brazier and could order it directly from the website.