Discover all the concepts you need to know about the Web3!

To understand the concept of Web3, we must first define Web1 and Web2. Indeed, all these terms are related and show a certain evolution.


The Web1 is an information portal that allows users to receive information without being able to interact with it. This means that you can only read the content published on a website without being able to contribute and exchange with the content and the users. Web1 is also called the "static web" which only allows the distribution of information and is one-way.


Web2 is an improvement of Web1 since in addition to being able to consult information, Internet users can also participate, contribute and share information. A very concrete example is social networks which allow users to post and communicate with others on the internet. The internet under Web2 is more focused on content creation by users and for users. This generation of web is also called the participatory web which shows the difference with Web2.


The Web3 is a new generation of the Internet that will be based on immersion and decentralisation of data. It is the latest generation of internet applications and services which is also called "decentralised web". The realisation of Web3 was thought to repair the shortcomings of Web1 and Web2 which concentrated all control of the internet in the hands of a few companies. This has made users very wary as their data and privacy is stored and used later. 3D will be at the heart of Web3's graphics as it will be focused on a virtual environment. The two most important pillars of Web3 are NFTs and metavers. These two technologies will enable a great deal, especially for brands that want to communicate with original and immersive content.

Web3: What is a metaverse?

A metaverse is a virtual universe in which users can interact with the environment and other users. It can be in virtual or augmented reality and will immerse users in a great immersive experience.

nft museum representation in Sandbox

Web3: What is an NFT?

NFTs (non-fungible tokens) are virtual items that can be purchased on the blockchain. When you buy an NFT, you become the sole owner by receiving a certificate of authenticity. It cannot be changed, adjusted or stolen thanks to the cryptography that makes the blockchain unique. In short, an NFT has a unique identifier, creator and content.





Web2 allows users to create and interact with the content offered on the internet. Web3 allows knowledge to be connected and content to be tailored to end users.

There are many companies investing and participating in Web3. Indeed, we can mention The Sanbox which offers a 3D pixel metaverse in which users can create their own universe. On the NFT side, OpenSea is a marketplace for selling and buying NFTs.

Simply put, crypto-currency is a virtual currency that allows you to buy and exchange something. An NFT is a virtual content (image, 3D object, music etc...) that can be bought with a crypto-currency.

For brands, it is necessary to invest in Web3 as it is the internet of the future. Indeed, in order to continue to reach their target, they need to position themselves in the places they frequent. Thus, as Web3 is going to become mainstream, consumers will be very present on it and will adopt this new generation of internet.

Creating an NFT is all about creating virtual content. You can create an NFT as a PNG image or as a 3D object. Thus, it is possible to sell NFTs simply without any special skills. After creating an NFT, you need to choose a marketplace to sell it and a wallet to store your crypto-currency and sell your content.