The Face Animation filter

Face Animation augmented reality filters will add and animate 2D and 3D elements on the user's face. Perfect for boosting your brand content marketing strategy, Face Animation filters will also appeal to users of the Snapchat, Instagram and TikTok social networks. 

High value-added content, Face Animation filters are often used by brands to implement an inbound marketing strategy and increase web content.

In a content marketing campaign on social media, brands will use Face Animation augmented reality filters to create quality content, generate more visibility, increase their conversion rate, attract and retain customers. 

As a user, this can also be used to gain notoriety among a targeted audience. Making media content will enable users to stand out and create an original type of content on social networks. 

In general, the price of filters on social networks (TikTok, Snapchat or Instagram) depends on various factors, the duration and complexity of the project.

Prices can vary from €400 to €20,000 according to the types of content requested.

Face Animation filters are available on any social media platform (Instagram, TikTok or Snapchat). They're completely free, and easy to find by doing a keyword search in the social network search engines.

• Snapchat: click on Explore at bottom right of screen
• TikTok: go to Effects at bottom left of screen
• Instagram: scroll through all the effects until you reach the last one and then search for it

Depending on the complexity of the project, the creation time may vary. However, agencies work as fast as possible to produce relevant content to meet the brands' digital content strategy.

Face Animation filters can be designed by agencies that specialise in creating augmented reality filters. Every year more clients use Filter Maker to help them adopt a good marketing strategy and boost the digital content on their website.

It is also possible to create filters yourself using applications such as Lens Studio, but this kind of software is often complex to understand and creating attractive content becomes difficult.

Augmented reality filters integrate 2D and 3D elements into the user's real environment. For example, 3D elements can be glasses, a beard, a hat or jewellery (piercings, necklaces, earrings, etc.). 2D elements are visual content including questions, answers, frames, moving assets, etc.

Many other types of content can be added according to your requirements, and specialist agencies can adapt to provide the 3D and 2D elements you need.