Boost your Brand Content and engage your Audience with our TikTok Filter's Agency / Studio
We Create your TikTok Filters in Augmented Reality
With our agency Filter Maker you can create your own TikTok filter in the image of your brand. Our agency listens to you and accompanies you in the realization of your effect. Discover the process we put in place for our clients.
1 - Understand your objectives
We will work with you to define your objectives and the TikTok filter brief
2 - Creation
We create the necessary assets and designs according to your objectives and expectations.
2 - Publication
After your validation, we publish your filter on your TikTok account.
2 - Debriefing
At the end of the campaign, we analyse the performance of the TikTok filter in order to offer you even better content.
Filter Maker accompanies the leading brands and agencies around the world in their communication objectives by creating effective TikTok filters.
TikTok, the place to be for Brands
TikTok is one of the most widely used social networks in the world, with over 600 million active users per month. It is the most downloaded application in the world and 41% of users have between 16 and 24 years old.
The aim of this application is to create short videos and TikTok does not want to limit the creators' ideas. This allows brands to create content in their own image on the social network most popular with young people.
TikTok in figures
25 million companies have already adopted TikTok, why not you?
- 90% of users go on TikTok more than once a day
- 83% of users say that TikTok played a role in their purchase decision.
...Allowing to discover new items or brands on TikTok for 67% of them.
Offer interactive content thanks to the animation side (2D and 3D elements). Add animations that will allow your filter to go viral. Take users on a journey through your world
Thanks to the algorithm, TikTok filters can display an element in a completely random way. This TikTok filter makes it possible to offer ever more original and engaging content.
Modeling and texturing of your products in 3D in order to integrate them in AR. We can add information or animations in AR. The try-on is a very important lever for e-commerce.
Via image recognition, we can enhance and animate your packaging. These TikTok filters unlock the image tracker that will transform the atmosphere of the room and animate it.
Offer your community fun and entertaining content with AR games! It's a great way to make your subscribers interact easily and to offer original content.
TikTok Filters: a powerful Platform for Brands
Get closer to your community
TikTok offers user-generated content only. The content can be humorous, creative, artistic or informative. Free access to the software for creating TikTok filters allows the brand to offer resources to users to increase the quality of the content. This way, if your effects are original, you have a good chance of share your world with users.
Increase the visibility of your brand
With more than 1 billion users and creators per month on TikTok, don't miss your chance! Proposing a TikTok filter branded with your image allows you to increase your visibility through the virality of the content on the social network. TikTok's algorithm allows any account to be given a chance, which is a boon for brands!
An augmented reality filter enables original branded content that creators can use and mass broadcasting on TikTok easily.
Offer interactive content
TikTok brings together a highly engaged and active community on the social network. It is a place where brands can easily communicate with their followers. A TikTok filter allows you to increase interaction with your community by launching a trend or a hashtag with your effect.
A user will spend 5 times more time to real content than to traditional content or advertising.
Use a TikTok filter for your brand content issues. The virality of the effects will allow you to get reputation and have a regular presence on social networks. Offer users the opportunity to travel through your brand's world.
Augmented reality on TikTok is content that you can use for specific activations that users love. Strategising the launch of the filter provides important insights.
You can promote your events or products with TikTok filters, for example by making 3D product visualisation (the try-on) in the environmentof the future buyer.
Promoting an event
Integrate TikTok filters to promote your events. Whether it's for on-site animation or to tease the day, it's content that fits perfectly.
Why work with an agency to create your TikTok filter?
A TikTok filter is an important lever to boost your brand's presence on the social network. Going through a agency specialising in TikTok filters is essential to help you create a project that will work. Indeed, not all filters are meant to buzz on TikTok, so you need to think about a relevant activation and a filter style that will suit your objectives to be sure of its virality. The role of the agency is tosupporting brands in all this thinking.
In addition, the production of the TikTok filter requires specific software and a lot of technical skills. First of all, the 2D and 3D assets must be created and integrated into the software in order to animate them and create interactions. The software of TikTok filter creation, Effect Houseis an augmented reality tool that requires lots of practice time to achieve an effect. This is why it can be complicated to achieve This project is not a good one to be carried out internally, as the people responsible for creating it will spend too much time on it.
At Filter Maker we work with 75% of our customers in the long term. It is very rare that we produce only one filter for our customers and this shows that we are not only producing one filter, but that we are also producing one filter for our customers. the relevance of our expertise to create TikTok filters.
Finally, we systematically propose regular reporting on the performance of your TikTok filters in order to help you understand and use them.analyse the statistics..
How to choose an agency to create your TikTok filter?
When choosing an agency to create a TikTok filter, you should look at several criteria :
The budget for your project : Depending on internal costs, team size and premises, some agencies do not work under a certain budget.
The portfolio of the agency : Depending on the complexity of the TikTok filter you want to create, you can create a TikTok filter.However, some agencies will have more experience and expertise. Indeed, if the filter requires particular technical skills or if your communication campaign is ambitious, it is advisable to go through an experienced agency. This is the case at Filter Maker as we are the leading agency in terms of TikTok filter creation and we work with major international brands.
Technical expertise : Many traditional agencies outsource the creation of filters to agencies like ours. This is because they don't usually have the expertise in-house or the time. So we work with big brands directly but also with big agencies.
TikTok filter agency: Why create a filter on TikTok when we are a brand?
TikTok has become the social network on which young people are very present. A brand that is visible on TikTok can therefore reach a target that is inaccessible on other channels in a fun way. Indeed, the codes and values on TikTok are different from other social networks and proposing an engaging and punchy filter allows your brand to get closer to users by proposing, for example, a challenge around the effect you have just created.
TikTok filter agency : What is Effect House?
Effect House is the software for creating TikTok filters. This software requires skills in 2D/3D as well as in filter development and logic.
TikTok filter agency : How to make a TikTok filter ?
To create a TikTok filter, you first need to create 2D or 3D assets to integrate them into the filter. To do this, you can use software such as the Adobe suite to create qualitative 2D or 3D elements. You will then need to download Effect House, the TikTok filter creation software, to your computer. After having integrated your assets, you must then animate your filter to make it more dynamic by choosing various trackers such as the hand tracker, the head tracker etc...
When you're done, just publish it on the TikTok platform.
TikTok filter agency: What is the price of a TikTok filter?
The price of a TikTok filter depends, as on all other social networks, on the complexity and the assets to be integrated into the filter. To give you an idea of the price range, please visit our rates and prices.
TikTok filter agency: Why use a TikTok filter agency?
Working with a TikTok filter design agency reduces the time needed to create the project, as experts will design your filter. Moreover, an agency will be at your side throughout the project to answer your questions. Finally, a TikTok filter design agency is, as the name suggests, specialised in filters. This means that you can take advantage of the agency's advice and expertise to guide you through your campaign.
TikTok filter agency: How to create a viral filter?
On TikTok, there are many different codes and standards than on other social networks. In order to make a viral filter, it is first necessary to analyse which type of filter is the most used and shared on TikTok. Often users are hungry for filters that challenge or create a universe. To ensure that the filter has a chance of going viral, you also need to think about communicating about the filter and giving it visibility.
TikTok filter agency: What are the filter possibilities on TikTok?
Creatively, you can do anything on TikTok. On a technical level, you can use hand tracking, head tracking, body tracking, and background segmentation to dynamise the TikTok filter. In addition to this, it is possible to add animations to trigger predefined actions and make the filter more dynamic (e.g. change of colour, appearance/disappearance of elements in 3D/2D, zooming etc.).
TikTok filter agency: What are the constraints imposed by TikTok
Like all social networks that offer filters, TikTok has established guidelines for filter content. Violence, incitement to violence, alcohol, drugs and tobacco are prohibited on TikTok and therefore on TikTok filters. In terms of technical capacity, the filter file should not exceed 5MB and should not take more than 4 seconds to load.
TikTok filter agency: How long does it take to create and publish a TikTok filter?
The time it takes to create a filter depends on the complexity of the filter and the creation of the assets. It can therefore take between 2 days and 1 month, including feedback from our customers. There is also the time it takes for your filter to be accepted by the TikTok moderators, which can be a few hours or a few days. If the filter is accepted, it will be published immediately, if not, it will be necessary to modify the filter and make the request again. This is why it is important to respect the conditions and policies of the social network from the start, so that there are no surprises.
For interactions :
- The number of impressions: This corresponds to the number of times the effect was displayed on a screen, i.e. the number of people who saw the story of a person who used the filter.
- The number of openings: This is the number of users who have used the effect on the application.
- The number of captures: This is the number of people who have used the effect by saving it on Facebook or Instagram.
- Number of recordings: The number of times a person after using the effect has recorded it in their film
- The number of shares: This is the number of users who have shared the item in their story or private message.
For the audience :
- The gender of the user
- The age range
- The main countries