You have probably seen on Snapchat some very personalised or branded augmented reality filters. It is indeed possible to create your own Snapchat filter free of charge with the downloadable Lens Studio software here.

As a reminder, an augmented reality filter is the superposition of 2D and 3D elements in the user's real environment. In the same way that the CMS WordPress, Shopify, Monsite, Weebly, Jimdo and Sitew allow you to make a website, Lens Studio allows you to create augmented reality filters on all types of devices (tablets, smartphones...). The difference between the two is simply that Lens Studio does not offer extensions or paid plugins like the WordPress editor. 

Here are some steps designed for beginners who want to create a Snapchat filter easily! 

Step 1: Download the Lens Studio design software

It is the software of creation of Snapchat filters. There are several types of Snapchat effects, including face animation, AR game, 3D products and immersive packaging. The software is available as a free version and offers several templates to create effects easily. Also, the Lens Web Builder site editor allows you to create unlimited effects. You can find the Lens Studio file to download on its professional website, which also includes web pages with tutorials for creating your own Snapchat filter.


Step 2: Knowing and understanding the software

The Lens Studio creation tool is still a technical software that requires some knowledge and skills. However, it allows you to create a simple Snapchat filter, you can help yourself with the few terms explained below. 

  • Scene: You can view the scene of your lens in 3D space. The scene is where you can manipulate the position, scale and rotation of 3D objects.
  • Objects : Lists all the objects that make up your current scene. Objects can be linked to each other by simple drag and drop.
  • Overview : Presents your Lens experiences in real time. Lens Studio comes with a series of preview videos that include tracking data. With these videos, you can get a sense of what your lenses would look like in the world or applied to a face.

Snapchat is one of the most developed free applications in augmented reality technology. That's why its software for creating Snapchat filters is quite difficult to get to grips with, but it offers many possibilities

Step 3: Model the visuals for the Snapchat filter

To create a Snapchat filter, you need create 2D or 3D elements on software other than Spark AR. Photoshop photo editor software is, for example, very useful for modelling and imagining 2D elements for your Snapchat filter! Canva is also an image editing tool that you can find on search engines and that allows you to create visuals in your image without any knowledge.

In addition to being very intuitive, Lens Studio allows you to create free customisable filters. 

Step 4: Animate the Snapchat filter

To boost your effect and encourage more people to use it, it is necessary to create animations. For this you can choose to trigger an animation when the person opens their mouth or blinks, for example.

Step 5: Publish the Snapchat filter

When you are satisfied with your effect, simply publish your filter on the social network Snapchat! All that's left to do is to provide some information about your Snapchat filter such as its name, an icon and a demo video.

Now that you know the different steps to create a Snapchat filter, all you need to do is get started! To promote your effect, you can promote it by paying for ads. This represents a real showcase for your brand and can generate many conversions and clicks on your e-commerce websites. This can have a snowball effect, improving your website's SEO and increasing brand awareness.

Do you have a project in mind or would you like to know more about our agency specialising in Snapchat filter creation? Contact us now!