Instagram has become over the years a coveted and very popular social network among Internet users. With more than 2 billion active users worldwide, the network is the third most used social media. Sharing trends, photos, memories, anecdotes... Everyone can use this network according to their desires and this is what makes its strength! So what are the best practices to adopt on Instagram in 2022?

Posting videos: a central format on Instagram


The creation and personalisation of content are highly valued on the network. At the centre of Instagram's development strategy, new features are being announced as they become available. The latest announcement concerns Reels: the format has been extended to 90 seconds and additional elements such as quizzes, polls, emoji sliders and sound effects can be added. For audios, new sound effects are available and custom sound tracks can also be added.

Thus, by moving from 60 to 90 seconds, Instagram clearly wants to compete with TikTok with a full video format. This new feature will allow creators to offer longer content with more information and extra seconds to let their creativity shine through! And what's next? In the coming weeks, it will be possible to modify and schedule your Reels, a tool that will undoubtedly be much appreciated by community managers and influencers.


Using AR on Instagram

The augmented reality filters are very popular on social networks and especially on Instagram. Try-on filter to try on make-up, accessories, glasses... AR games or even 3D visualization, many contents are available. Thus, many brands are using augmented reality on social networks to promote their products. Internet users can then live unique and rich immersive experiences.

Creating an attractive brand image

In order to differentiate and stand out from the crowd, it is important to create a real identity for your brand on social networks, and this does not escape on Instagram. From the editorial line, to the tone adopted, the values transmitted to the visual put online, it is important to take into account all these elements. This image will allow you to capture the attention of Internet users, to engage them more easily, to get your message across more quickly and therefore to achieve your objectives in terms of visibility and notoriety. Monitoring and being on the lookout for trends are good practices to put in place.

Adopting the carousel format on Instagram


How about a focus on the carousel format? Known by most people, it is a very effective format. The carousel is a complete format that allows you to offer quality content that engages your users. It is ideal for imagination, storytelling and for highlighting your product and/or your service. 

Introduced in 2015 on the network, the carousel allows you to select up to 10 visuals (photos and videos) and combine them into a single publication. The carousel appears to be ideal for presenting your brand with different quality visuals that will catch the eye of Internet users. Depending on the strategy established, the subjects can be diverse: before/after, product presentation, tips and tricks, etc.

Making great stories on Instagram

Stories are a popular form of content on Instagram. With over 500 million uses daily, they generate interest and engage users. An advertising format can be selected by brands to complement organic stories and continue to gain visibility. But how do you make a beautiful and effective story? 

First of all, it is necessary to define the subject and what you want to put forward. You can then create the visual (photo or video) corresponding to your editorial strategy: colour, typography, tone adopted, image sent back... All these elements must also be taken into account when you create your story. Elements proposed by Instagram can then be added: location, hashtag, poll, quiz, music, emoji slider, mention, links, shopping option, call to action... All these elements will enrich your story to obtain a complete rendering. 

Now that social networks have no secrets for you, all you have to do is get started! Are you interested in creating AR content for your social networks? Don't hesitate to contact one of our experts who will be happy to answer your questions.