The Instagram dashboard: a new business tool for professionals to adopt

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In the course of 2020, Instagram has decided to offer a new interface to its platform.

Indeed, thanks to its digital resources, Instagram wanted to help professionals achieve their goals through their shop, ads on the news feed and in the users' story.

Instagram has therefore decided to consolidate its efforts in terms of monitoring, by offering a new tool adapted to this demand: the dashboard.

Instagram Dashboard: features, functionality, accessibility

This new tool will only be available to business accounts and creators.
It will allow these accounts to :
👉🏻 Tracking their performance: discovering key insights based on their statistics and trends
👉🏻 Develop their business: by monitoring the eligibility and monetisation of their publications through new tools
👉🏻 Managing their Instagram account: using the educational resources (tips, tricks) shared by Instagram 

To take advantage of each of these tools, simply click on the link on your profile in the "information on your profile" section. Then scroll down to discover all the information centralised on the dashboard. 


A dashboard with a very specific purpose

By setting up this Dashboard, Instagram intends to optimise the use of this social network by facilitating the work of creators, companies and influencers present on the platform. Their objective is to bring together and support these professionals in the management of their account. 

But also to develop their professional activity through digital means.

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By bringing these various tools together in a central location, Instagram makes it easier for users to discover and access the tools that are most relevant to them. Instagram also notifies users that'over timeThe platform intends to expand this toolkit with the aim of encouraging businesses to use Instagram as a marketing tool.