How do you determine the price of an Instagram filter?

Instagram has distinguished itself as an application that has considerably expanded its functionalities, offering Instagram filters. However, to get your own filter as an individual or business, it's best to call on the services of a specialist agency, because the software for creating Instagram filters, although free and accessible to everyone, requires a certain amount of expertise to master.


Meta Spark software

The software Meta SparkAlthough Meta Spark is free to use, it does require a certain amount of time and know-how to master and create your own Instagram effect. So if you're thinking of designing your own custom filter on Meta Spark, be prepared to invest a significant amount of patience and time.


The price of an Instagram filter at an agency

For businesses, the easiest way is to work with an agency that specialises in creating Instagram filters. In this way, you can entrust this seemingly arduous task to experts who are used to working with this software.

The initial price of an Instagram filter is around €1,000. However, several factors can influence the final cost of your Instagram effect. Firstly, the complexity of the effect is crucial. If your aim is to create a relatively simple beauty filter or roulette filter, your budget will be smaller than a project involving more sophisticated animations and elements. Not all Instagram filters require the same investment of time from production teams.

The next step, the time required to complete the filter plays a significant role in determining the cost. Agencies have other projects on the go, requiring careful management of their experts' working time. So if you need a filter for an imminent promotional campaign, the agency's teams will have to adjust their schedules to deliver your effect on time.

Finally, the agencies have fixed costs and salaries to be paidThis can lead to price variations between agencies, depending on production costs.

Instagram filter price scales

For more information on costs, we have set up a page offering an estimate. prices according to the filter creation process. Our price ranges are estimates, and it's always best to contact us to discuss them further!