Prada and Farfetch adopt augmented reality fitting

These two brands are the first in the luxury world to offer this innovation. Already known with sneaker try-ons on the Snapchat network, this offer is spreading to all fashion pieces.


A technique that adapts to current conditions

Indeed, the implementation of augmented reality fitting of pieces (Prada or Farfetch) via the Snapchat platform is proposed at the right time. With the covid pandemic restricting access to shops or even their opening, this alternative means makes it easier to try on pieces.

In addition, during the various confinements, all individuals developed their skills with new technologies and augmented reality.

The GenZ is an important part of the customer base of these brands and they spend a considerable amount of time on their smartphones. Allowing them to be comfortable with augmented reality and share this content.

Movement recognition and voice guidance

Once started, the filter Farfetch offers various features to make the consumer experience more fluid.

First of all, a vocal accompaniment is proposed, allowing you to take photos from afar by simply saying "Take a Snap" or to change your outfit among the 3 proposed.

In addition, the products adapt to your movements and give the impression that you are actually wearing them.

Finally, a "Shop Now" button is included to take you directly to the product page on the site and purchase it.

On the filter PradaThe operation is the same. The little extra will be the gesture recognition. With a wave of the hand you can change products and try the next one.

The augmented reality filters are more than ever coveted by brands to sell and innovate.