You can now create a TikTok filter with Effect House

On 12 April TikTok issued a press release to announce the end of the Effect House beta.

Effect House is no longer in beta version

To compete with other social networks, TikTok launched the TikTok filter creation less than a year ago. The software was until now in Beta version and accessible to a very limited number of creators to test the performance of the tool. Users could make filters and publish them in their name on TikTok but were not allowed to make filters for brands.

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Effect House is now available to all

Since a few days, the TikTok filter creation software has been made public. This means that any user can download Effect House and use them to create effects. However, it is still forbidden to make branded filters with the image of brands. Thus, a brand cannot make a filter with its logo or an element representing the brand. For the moment, Effect House is only available on macOS but the software will surely be available soon on other computers.

A complete software to make filters yourself

In order to offer a simple and fun experience, TikTok has set up a site with many resources to help creators make filters. For example, you can follow a tutorial to separate the body from the background or change the appearance of the face.

Creation software such as (Spark AR, Lens Studio and Effect House) are still complex to learn and require many hours of practice to master the software like a professional.

Effect Guidelines

TikTok has put in place a guide to the rules that creators must follow when making TikTok filters. 

For example you cannot : 

  • create a blackface effect
  • allude to a negative stereotype
  • make a simulation of plastic surgery
  • promoting alcohol, drugs and tobacco

Creating branded TikTok filters is not yet possible unfortunately. If you are interested in this, please fill out the form below so we can let you know how things are going!