Examples of well-known brands using augmented reality
Augmented reality is making inroads into all sectors, and no-one is ignoring it, especially well-known brands. To increase conversion, promote a new product or attract new customers, augmented reality is seducing everyone with its originality, diversity and simplicity. Here are a few examples of world-famous brands using augmented reality for their digital marketing strategies.
A new dimension of driving with augmented reality
The automotive industry is one of the pioneers in the use of augmented reality. This constantly evolving sector puts innovation at the forefront, and many dealerships are using it to improve safety and make the driving experience easier for their customers. German manufacturers, renowned for the quality of their vehicles such as Mercedes, are making use of augmented reality to provide drivers with real-time information through simple gestures. Thanks to a side panel in augmented reality, all the data relating to driving is displayed in front of them without interfering with their driving.
But we're not, Jaguar Land Rover goes even further by offering 360-degree visibility, eliminating the blind spots created by the windscreen and body pillars. This transparency gives drivers a better overall view of the perimeter, enabling them to avoid the slightest danger.
Sports brands are also known for their use of augmented reality
Nike, Adidas, The North Face and Puma are all competitors, yet they are all adopting the same digital strategy: augmented reality. Adidas, for example, needed to promote its new Adidas Originals ZX 2K BOOST Pure trainers by working directly with Snapchat, the king of augmented reality. Working together, the result is stunning: users are transported into the Adidas ZX laboratory, watch a pair being made step by step and try them on virtually by pointing the camera at their feet.
The culinary revolution of augmented reality
The food sector is very keen on augmented reality, and is perhaps the one that uses it the most, between fast-food chains, brands and restaurant chains.
Food brands: new ranges to promote
Italian brand Barilla presented its new Al Bronzo pasta range at the Taste Of Paris 2023 trade fair. To mark this event, Barilla called on our specialist agency to create an augmented reality filter on social networks. The filterinspired by the world of Lady and the Tramp, was designed to showcase the new product and introduce it to a wider audience. This initiative demonstrates Barilla's desire to innovate and offer a modern and unique experience to lovers of Italian pasta.
Fast-food restaurants eliminate the competition with augmented reality
Burger King made its mark and outdid its competitors thanks to the use of augmented reality. Thanks to a feature on the fast-food restaurant's application, consumers were able to 'burn' the competition. The principle was simple: point a smartphone at a rival advert and it would catch fire, revealing the Burger King advert.
Its main rival Mc Donald's has also opted for augmented reality, but by offering a roulette filter on social networks. The aim was to highlight team spirit and goodwill within the company. Employees and customers were able to use this filter, which displayed a tray above their heads with the question "Who's the most ...". Answers such as "lazy", "joker", "strong", "serious" and "nice" then appeared on the screen.
Restaurants bring augmented reality to the table
The Au Bureau restaurant offers its customers an immersive experience in the colours of the events it prepares throughout the year. The restaurant chain worked with our agency to create a series of augmented reality filters, one of which promoted the carnival event in the restaurant. This filter offered three set options: the first with a disco ball, the second placing the user with a microphone in front of them, and the third creating a darker, more festive atmosphere for the evening. Customers could access these filters by scanning a QR Code on the restaurant menu, allowing them to use them at any time and share them on social networks.
Augmented reality for well-known luxury brands
Yves Saint Laurentthe luxury French brand, used augmented reality to achieve two objectives: to increase the sales conversion rate for its new Slim Velvet Radical lipstick, and to allow users to virtually test the new collection using the try-on filter. This filter gave users the chance to try out all the lipstick shades without going into a shop, and to order directly from the website using the Call To Action button highlighted at the bottom of the filter.
Try on and buy brand-name jewellery using augmented reality
Jewellers Cartier have teamed up with Snapchat to celebrate the launch of their new Tank Française watch. It has opted for an augmented reality filter that traces the evolution of this timeless watch. The filter is based on the Portal Lens concept and transports the user to various iconic Parisian locations while tracing the aesthetic evolution of the watch from 1917 to 2023.