Yves Saint Laurent

Communicate on your lipsticks with the try-on

Goal: Convert with an Instagram filter

Yves Saint Laurent wanted to promote their lipstick collection, Slim Velvet Radical, on Instagram in order to increase the conversion rate. To do this, they wanted to give users the opportunity to try all the shades of the lipstick collection directly on themselves.

The brief

The Instagram filter had to offer a precise and qualitative try-on while providing an immersive experience. Indeed, Yves Saint Laurent wanted graphic elements symbolising the brand and the lipstick collection.

Campaign activations

The communication campaign was mainly carried out on social networks.

use case yves saint laurent, partnership with youtuber

Partnership with influencers

In order to reach a large audience, Yves Saint Laurent has chosen to partner with influencers. For example, in the photo you can see the artist BamBam very well known for the South Korean culture.

The Instagram filter

Yves Saint Laurent's Instagram filter completed the communication campaign. By proposing this effect, Yves Saint Laurent obtained a conversion rate of +27% on sales of Slim Velvet Radical lipstick.

Number of times the filter has been seen (story, video, effect gallery...).
Number of times the effect has been opened.
Number of times the filter has been used and sent to users (story, message...).
18-34 years
Users affected
Age group that has seen, used and shared the filter the most,


We will get back to you in few minutes ✔