Yves Saint Laurent
Communicate on your lipsticks with the try-on
Goal: Convert with an Instagram filter
Yves Saint Laurent wanted to promote their lipstick collection, Slim Velvet Radical, on Instagram in order to increase the conversion rate. To do this, they wanted to give users the opportunity to try all the shades of the lipstick collection directly on themselves.
The Instagram filter had to offer a precise and qualitative try-on while providing an immersive experience. Indeed, Yves Saint Laurent wanted graphic elements symbolising the brand and the lipstick collection.
The communication campaign was mainly carried out on social networks.
Partnership with influencers
In order to reach a large audience, Yves Saint Laurent has chosen to partner with influencers. For example, in the photo you can see the artist BamBam very well known for the South Korean culture.
The Instagram filter
Yves Saint Laurent's Instagram filter completed the communication campaign. By proposing this effect, Yves Saint Laurent obtained a conversion rate of +27% on sales of Slim Velvet Radical lipstick.