Tik Tok launches augmented reality effects platform

 

The Tik Tok application, well known for its short videos, is entering the augmented reality race. If until now the platform did not allow users to create their own augmented reality filters, the Chinese giant now wants to bring value to the community and enrich the application's experience.

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A platform still in beta version

The reason why the launch of this new platform has not caused much of a stir so far is that it is still in the early stages of development. For now, the platform is only available in private beta. It is possible, by having a Tik Tok account, to register for early access to this new tool on  effecthouse.tiktok. Users interested in this early release are asked to provide some personal information and answer questions about their experience with AR technologies.

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New possibilities

Before today the creation or import of filters on Tik Tok was not possible, this new platform offers new possibilities to users and developers. 

This new tool is still in the beta testing stage, which gives us time to imagine various possibilities for the evolution of this platform and the uses it could be put to, as well as the advertising opportunities it could offer to brands, companies and influencers. 

At the launch conference, Tik Tok said that the tool will be easy to use and that various features such as hand tracking and body tracking will be available. 

While Tik Tok is still stingy with information and details about the platform's features and official launch dates, one can imagine that it should not be long before it becomes a major competitor to Spark AR Studio (Meta) and Lens Studio (Snapchat). 

For the moment Tik Tok wants to give access to this tool only to content creators, so we do not have the hand on the creation yet. 

If you wish to be kept informed of the progress of the possibilities of this platform or if you would be interested in a future project on Tik Tok, do not hesitate to fill in this form and we will keep you informed about the progress of the platform and its possibilities.