Snapchat collaborates with the NFL for Super Bowl LVIII

Snapchat recently announced that it had collaborated with the NFL for the Super Bowl LVIII. With all-new features, Snapchat has immersed Snapchatters in the sporting event of the year through a complete experience.

A first in history?

Super Bowl LVIII took place on 12 February lastSnapchat has teamed up with the NFL to offer its users an immersive experience. Thanks to the integration of a new Camera Kit, AR filters, Spotlight Challenge and much more, Snapchatters were able to experience the Super Bowl like never before.

This year, Snapchat has integrated its Camera kit technology into the Allegiant Stadium in Las Vegas, marking a first in Super Bowl history. Throughout the game, the NFL offered customised filters to enhance the live fan experience, including customised Vegas Super Bowl-themed helmets and helmets for the competing teams, the 49ers and the Chiefs.


An experience to immerse spectators in the match

AR effects offer users a even more immersive experience. So with the NFL Super Bowl filter, Snapchatters could predict the outcome of the match and see other users' choices in real time. And more, the NFL Live Jersey effect allowed users to try on the official jerseys virtually of the participating teams, with the option of buying them directly from the application.

The Spotlight Challenge #TouchdownCelebration added a touch of interactivity by encouraging Snapchatters to submit their most epic touchdown celebrations for the chance to be featured on the main Challenge page and to win prizes of up to 20000$.

Finally, Snapchat has also offered Super Bowl-themed stickers to enable users to share their content in style. This collaboration between Snapchat and the NFL have offered users a unique and fun way to take part in Super Bowl LVIIIWhether in person or from home.