5 advantages of creating a Snapchat filter for your strategy marketing
1. A young and exclusive audience
Snapchat has over 22 million users worldwide and is the most popular social networking site in the world. social network the most used by young people aged 13 to 24. Some of these young people have not signed up for other social networks, which makes Snapchat's audience exclusive. Thus, a brand that decides to focus its marketing and communication strategy on this social network can reach a young audience which is inaccessible on Instagram for example.
2. Augmented reality is a big part of Snapchat
Snapchat is a social network that allows you to communicate through photos and videos. This is what appeals to users and what makes this social network so popular. To encourage users to send numerous snapsthe little yellow ghost has set up lenses (Snapchat filters). And it worked very well because 4 out of 5 snapchats use AR filters every day.
3. A state-of-the-art system for AR
As augmented reality is widely used by snapchatters, Snapchat has decided to invest heavily in it to satisfy its users. Thus, at the beginning of 2021, they announced that they would invest over $1 billion in augmented realitys, particularly for their Spectacles glasses which integrates augmented reality.
In addition, there are many AR features on the application that do not exist on other social networks. For example, you can find the name of a plant or the breed of a dog by scanning them on the app. For a few months now, it has also been possible to try on branded products such as a handbag or a jacket thanks to thevirtual fitting.
4. Ability to use Snapchat filters for video conferencing and streaming
Snapchat has launched a new free software available on computers : Snap Camera. With it, you can use all the Snapchat filters for your video conferences and online streams. You can find the dog ears of course but it's a real opportunity for brands that want to establish themselves on Twitch for example. Twitch is becoming the most used online streaming platform and is a good opportunity for brands to reach an audience that shuns other social networks.
Thanks to Snap filters, you can invite streamers to use the effect during its live broadcast to communicate and increase brand awareness.
5. Sponsor your AR content
As you may have guessed, Snapchat is putting the use of augmented reality at the heart of its social network and users are very fond of this technology. Indeed, according to a Snapchat study, an AR ad is 41% more popular with Snapchatters than a traditional ad. On this social network, you can sponsor a Snapchat filter to be seen by everyone during your campaign. Moreover, you can even go through an influencer who will use your AR effect to promote your product easily.