5 reasons toinclude an Instagram filter in your marketing strategy
1. A very large audience
Augmented reality is used in technical fields such as health or industry, AR is also an important lever for the digital marketing. Indeed, the Facebook group of social networks has more than 3 billion monthly users, 1 billion of whom are on Instagram. It is therefore the ideal place to promote its brand regardless of the content published.
Concerning augmented reality, Instagram filters are undeniably the best in terms of ROI. A campaign based on a filter will therefore be more effective than traditional content. In addition, the AR effects are much appreciated by users and absorb much more. 8 out of 10 users spend an average of more than one minute on an augmented reality experience 5 of which lasted more than 2 minutes.
Finally, to confirm this first reason, it should also be noted that 60% Instagrammers use augmented reality effects which is totally huge and proves that the audience is very fond of Instagram filters.
2. A large and equally committed audience
You might think, "OK, I'm reaching a lot of people with a filter, but is it effective?
Yes, the importance of augmented reality does not stop at its reach. A filter asks the user tointeract with the content to explore all possibilities that the Instagram filter offers. The user will therefore be absorbed in the experienceHe will play with the filter and intuitively become interested in the brand. A person will pass by 5 times more time on an augmented reality experience than on a video posted on Instagram.
The gamification of a filter is the most opportunistic solution as it further absorbs the user into the augmented reality experience.
3. Stand out from your competitors
Instagram filters have been around for a long time on Instagram, but brand campaigns in AR on Instagram are still not very common. Therefore, it allows to to differentiate itself from its competitors by offering interactive content, 100 % customised and unique.
4. Filters serve many purposes
As explained above, AR filters are 100% customisable and therefore allow you to spread the message you want to get across.
Thus, you can easily :
- boost your image of your brand
- increase the conversion rate
- promote a new product
- optimise its drive to store strategy
5. Users become ambassadors for your brand
To conclude this top 5, we wanted to highlight the evolution of the place of users in a digital strategy. On social networks, when you post something, you can't totally control what users will do with it. On the one hand this can be a disadvantage, but for filters it is a real advantage.
Indeed, when a person discovers an Instagram filter that they really like, they will quickly share it with others through stories or private messages. The user then becomes a brand ambassador without really knowing it and thanks to this, you can even reach new people who had not seen your filter. Thus, at lower costs, your audience and visibility expands rapidly thanks to Instagram users.
Do you have a project in mind or would you like to know more about the possibilities offered by augmented reality? Contact our experts !