Top 5 augmented reality filters at the music festival Coachella
Coachella is a music and arts festival held annually in Indio, California since 1999. Held every year over two weekends in April, Coachella attracts major artists and stars from all over the world, as well as over 200,000 million visitors who come to enjoy the remarkable art installations and varied musical performances.
At the cutting edge of technology, the festival is now offering augmented reality filters on various social networks. Users can try out different filters while waiting patiently for the festival to open its doors.
Augmented reality filters to promote Coachella
All the Coachella music festival filters are available free of charge on networking platforms. Users can try them out at any time of the year, although they are much more popular a few weeks before the festivities begin.
The primary aim of its augmented reality filters is to promote the festival on social networks. Even if the festival is world-famous, it's still worthwhile for the in-house organisation to attract as many visitors as possible each year. Stars and influencers are the first to talk about the event on social networks, but the best way to do this is with an augmented reality filter specially designed for the event.
As a result, the music festival is becoming better known through the celebrity and influencer communities, attracting more and more diverse visitors every year.
Coachella's best augmented reality filters
1. The Luminus filter created for Coachella
With rhinestones around the eyes and integrated make-up, this augmented reality filter is available on Instagram. You can use it to see which make-up looks best at the festival.
2. The Wings filter at Coachella
This augmented reality filter from Instagram will make you appear with butterfly wings and make-up integration that changes with every blink of an eye. Perfect for testing out the perfect make-up for your big day!
3. The virtual flower filter on Instagram
When the user turns their hand towards the screen, an augmented reality flower appears. Bright and shiny, it's reminiscent of the natural, glittering atmosphere of the Coachella festival.
4. The Coachella filter on Snapchat
Snapchat is also offering augmented reality filters for the music event of the year. By integrating rhinestones on your face, this filter will allow you to try out different make-up before coming to the festival.
5. Snapchat's augmented reality filter
This filter, available on Snapchat, has a number of features. It makes you appear to be wearing glasses and rhinestones on your face, all in a purple hue.