When it comes to promoting a new product or raising the profile of a brand, augmented reality plays a crucial role in a marketing campaign. marketing strategy. Filters on TikTok are an excellent way to gain visibility, but before you get started it's important to define clear objectives and adapted to the brand. Reading this article will give you all the information you need to find a filter idea TikTok that perfectly matches your objectives.

Targeting objectives in line with the brand to come up with an idea for a TikTok filter

Since its launch in September 2016, TikTok has quickly become the world's most popular social network. In 2023, there will be more than one billion monthly users worldwide, which represents an exceptional opportunity for up-and-coming brands or in search for visibility. Given the power of augmented reality filters and TikTok, it makes sense for brands to find a filter idea relevant and engaging for their community. Many well-known companies have already taken the plunge and made TikTok their new marketing acquisition channel, while others remain reluctant to the idea. To come up with an original filter idea, we recommend that you start by setting clear, precise objectives in line with your brand. Here are just a few of them:


Promotion: coming up with an impactful idea

The event or product promotion on TikTok is undoubtedly what works best. There are several types of TikTok filter you can use to achieve this objective.

Random Wheel

Roulette filters on TikTok offer the possibility of displaying items completely at random. These filters add a touch of originality to the content on offer, as well as scanning a brand's entire range, as Adopt has done with its perfumes.

Try-On filter

If you're a cosmetics or textile brand, Try-On filters on TikTok are for you! Not only do they give users the chance to virtually try out your products from home, but they're also good for your brand. You can integrate Calls To Action buttons into the filter to boost sales on your website.

3D modelling filter

In the same way as virtual fitting filters, 3D modelling filters make it possible to visualise a product in the user's real environment. As Nespresso has done, users can admire the product from all angles and get an idea of how it will look in their own home.

Get closer to your community and be more visible on TikTok

The TikTok algorithm offers an opportunity for brands to reach a wide audience by creating attractive and original content. Augmented reality content holds users' attention five times longer than traditional content or advertising, so it's easy to convey values, build customer loyalty and attract new customers with augmented reality. augmented reality filters on TikTok.

Filters Face Animation are an excellent way of achieving this, designed to add and animate elements on the user's face. The elements can adapt to the user's head movements, eye blinks or mouth opening, leaving a multitude of possibilities and making the experience even more entertaining.

Let's talk about Drive To Store

You're probably wondering how to run a successful Drive To Store campaign. We've got the answer! Given that this strategy is very popular with brands, it's essential to innovate and stand out from the competition thanks to augmented reality.

Filters that challenge users are perfect for this, you can launch a competition and ask users to take part via an augmented reality filter. That's what the brand Walkie Talkie as part of the process of adding new features to its application. As a result, many users visited the application and downloads increased.

Regulations to be complied with before publishing a filter

Congratulations, you've come up with an idea for a filter! Now all you have to do is create it and publish it on TikTok. But be careful, several rules must be respected before getting started. Firstly, as on all social networks, respect for others is paramount. So a filter containing scenes of nudity, sexual abuse or promoting malicious organisations will not be accepted. not accepted for publication. From a technical point of view, it's essential to give your TikTok filters a distinct name so that they stand out from the others. In addition, you must ensure that the size of your filter does not exceed the limit of 5 MbOtherwise, it will not be accepted by the filter publication body.