Month: May 2022

Spotify moves into the Roblox metaverse

Spotify enters the Roblox metaverse with its Spotify Island world Contact Us The music streaming platform is taking a step into the metaverse to connect with Generation Z. To do so, Spotify has chosen Roblox, a metaverse made up of several islands where users can discover new content and buy [...].

Meta blocked filters in Texas and Illinois

Meta has deactivated certain filters in Texas and Illinois Contact Us In the last few days, Meta has stopped the filters that contained facial recognition in two US states. It is against its will that Facebook and Instagram had to block filters using facial recognition in two states.

NFTs on Instagram are coming with Digital Collectible

Digital Collectibles: NFTs on Instagram are coming! Contact Us As of May 10, 2022, the CEO of Instagram announced the launch of a feature, Digital Collectible, which will allow you to post your NFTs on Instagram. Here's all the information you need to know about it! What is the Digital Collectible? It's official, NFTs are now [...]

How does augmented reality influence purchasing?

How does branded augmented reality influence user purchase? Contact us To understand the benefits of branded augmented reality for consumers, Snapchat conducted a study based on the knowledge of augmented reality specialists and then surveyed consumers in France, the US and UK as well as in [...]

What's new in social networks

Social networking news roundup Contact us This month's roundup - Social networking is evolving fast and new features, programmes and products are being announced. So what are the latest social networking news? What are they for? And what are their objectives? Let's find out! Twitter Twitter launched in early May [...]

Augmented reality for brands

Brand content: brands invest in augmented reality Contact us Augmented reality is gradually becoming an integral part of corporate marketing strategy. A real asset and an even greater weighting for the digital development of brands, a great deal of original and impactful content can be created using this technology. So what are the main advantages [...]?

Nike NFTs

The world of sneakers is going NFT Contact us Nike, the major American sportswear brand, has recently released CyptoKicks, its digital trainers. Other sports brands are also investing in NFTs and the metaverse. So what are the issues and why are brands investing more and more in this world? [...]

The value of a social media strategy

Steps to follow to create your social media strategy Contact us Social networks are becoming an increasingly important part of our daily lives. As a place for exchanging and sharing ideas, trends and inspiration, it's important for brands to adapt their communications and implement digital initiatives. A marketing strategy tailored to social [...]

Calculate the ROAS of a Snapchat filter

How do you calculate the ROAS of a Snapchat filter campaign? Contact us Many companies are starting to use Snapchat filters, but some are still puzzled by their performance due to a lack of visibility. This is because the ROAS of a filter is analysed using different KPIs to other digital campaigns. To help brands understand the [...]

Amazon and the metaverse

Amazon and augmented reality: a project in development Contact us Apple, Meta, Google... The biggest companies are all involved in augmented reality. One after another, they are working on the creation of new products linked to augmented reality and virtual reality. In particular, they have developed [...]