You can find recipes with Snapchat

Snapchat: you can now cook using the scanner in the Contact us application Using augmented reality to develop your brand has become an important and interesting lever for action. AR can be used to create a direct link with web users, generating commitment and a sense of belonging among customers. Snapchat, [...]

Snapchat's new try-on filter for trying on clothes

Giftshop: Snapchat's new try-on filter for trying on clothes Contact us Since the pandemic, e-commerce has become even more iconic and essential for everyone. And the social networks have been quick to understand: e-commerce is a market not to be missed. Instagram and Facebook have both come up with solutions for integrating e-commerce [...].

Niantic is confident that the metaverse will be in augmented reality

For Niantic, the metaverse will be augmented reality Contact us Facebook recently announced that it was changing the name of the group (Facebook, Instagram and Whatsapp) to Meta in order to offer a virtual reality metaverse. However, Niantic, the company specialising in augmented reality games, does not see the future in the same way. For Niantic, [...]

Organic and paid activation

What is organic activation and paid activation of a filter? Contact us To activate an augmented reality filter, you can choose between organic or paid activation. To help you understand, here's a quick explanation. Organic activation simply means putting your filter forward naturally and without paying. Paid activation is [...]

Pikmin Bloom: the new augmented reality game from Nintendo and Niantic

Pikmin Bloom: the new augmented reality game from Nintendo and Niantic Contact Us As we all know, Pokémon Go has made a huge impact and, above all, highlighted the use of augmented reality. The game was such a success that Nintendo and Niantic are not stopping there and are launching a new [...]

Digital marketing: what is an immersive experience?

Immersive experience, a proven digital strategy Contact us What is an immersive experience? Immersive experience is the combination of the cognitive, affective and conative aspects of a person's experience. In order to understand what this term means, we will define the following 3 words: cognitive, affective and conative.

How to create a Snapchat filter?

How to create a Snapchat filter in 5 steps? Download Lens Studio Understand the software Create the assets Dynamise the Snapchat filter Publish the Snapchat filter Contact us You've probably seen some highly personalised or branded augmented reality filters on Snapchat. It's possible to create your own Snapchat filter [...]

5 reasons to use a Snapchat filter agency?

Why use a Snapchat filter agency? Contact us Filters on Snapchat have become a major lever for a company's marketing strategy. That's why creating a filter shouldn't be taken lightly, to ensure the success of your strategy. All you need to do is [...]

Facebook has released its first smart glasses

Facebook has released its first pair of smart glasses Contact Us In collaboration with Ray-Ban, Facebook has launched its first pair of smart glasses to get in on the action. Augmented reality will not be present on this first pair, but Facebook insists that this is just the beginning of their project. The smart glasses project has been [...]

Why use an Instagram filter agency?

Why use an Instagram filter agency? Contact us Creating an Instagram filter for your brand is an important marketing tool. However, you mustn't neglect the quality of this filter, and for that you need to choose your service provider carefully. Here are 5 advantages of working with an Instagram filter agency. Briefs [...]