Month: February 2021

Interview Aprilia - Creating an Instagram filter helped us grow our community

Testimonial from Tom Dessertenne, brand content manager at Aprilia and Moto Guzzi Contact us The Aprilia brand was one of Filter Maker's first customers, so it's important for us to share their feedback with you. Questions to Tom Dessertenne, brand content manager at Aprilia Why did you decide to use Filter Maker?

Augmented reality to take hold in Google's search engine

Augmented reality takes hold in the Google search engine For over a year now, Google has been experimenting with augmented reality. This involves integrating 3D objects into the serps (the various suggested answers to your query) that you can project into your environment. A Google feature that is still [...]

The ultimate guide to Instagram filters

A guide to everything you need to know about Instagram filters The characteristics of an instagram filter: definition, data, typology The benefits of instagram filters for your communication Mistakes not to make when creating a filter The elements for creating a viral filter Contact us Introduction Since 2020, a new marketing tool has [...]

Why use augmented reality in your e-commerce site?

Why use augmented reality in your e-commerce site? Contact us E-commerce has become a saturated business where competition is fierce and it is difficult to stand out. Augmented reality is a tool that offers many advantages from different points of view and will enable you to offer consumers an immersive experience. [...]

Ikea: strategy based primarily on augmented reality

Ikea: a strategy based above all on augmented reality The IKEA Place app: the immersive catalogue The Everyday Experiments platform: a way to rethink your interior Contact us IKEA, the iconic Swedish company, stopped making its paper catalogues on 7 December 2020 after 70 years of production. It was distributed to [...]

Ariel AI: Snapchat's new investment

Ariel IA: Snapchat's new investment Contact us Snapchat, known for its ephemeral photo and video sharing, is increasingly offering augmented reality services through its Lens. After announcing the creation of a 3.5 million dollar fund last December, and [...]

Target customers and social networks: we give you the keys to a successful social media strategy

Target customers and social networks: we give you the keys to a successful social media strategy Facebook the oldest social network Instagram the trendiest social network for young people Snapchat the ephemeral social network for teenagers Contact us Facebook, Instagram, Snapchat and Linkedin now have billions of users worldwide. [...]

Zoom: augmented reality filters for more casual calls

Zoom: augmented reality filters for more casual calls Augmented reality filters available on Zoom Snap Camera: augmented reality filters for video calls that defy all competition Contact us Augmented reality filters available on Zoom You may have discovered the Studio Effects feature on Zoom.

Virtual reality, augmented reality: what is the difference?

Virtual reality, augmented reality, extended reality: what are the differences? Specificities of augmented and virtual reality Evolution in the future Extended reality Contact us Since the 1990s, a new technology has appeared: augmented reality and virtual reality. Both have the principle of immersing the user in a virtual reality experience.

Events and augmented reality: how to make the experience immersive?

Events and augmented reality: how to make the experience immersive? A strategy to promote an event Offer an immersive experience Contact us Events also require a good marketing and communication strategy to ensure customer loyalty. It is sometimes difficult to establish a brand image, especially if the event is a one-off.