Year: 2021

Messenger and Cosmopolitan team up to offer a filter to celebrate the new year

Messenger and Cosmopolitan team up to offer a filter to celebrate New Year's Eve Contact us With the pandemic, New Year's Eve celebrations and family meals are being held in smaller groups, sometimes even by videoconference to protect the most vulnerable. That's why Messenger and Cosmopolitan have decided to offer new features to help [...]

Create your own filters with Spark AR GO

Create your own filters with Spark AR GO Contact us At the Connect 2021 conference on 28 October, Meta announced the launch of a simplified and intuitive augmented reality effects creation mobile application for iOS. The application, originally announced as Polar, has recently been renamed to align with the brand image already developed [...].

Tik Tok launches a new filter creation platform

TikTok launches a platform for creating augmented reality effects Contact us The TikTok application, well known for its short-format videos, is entering the augmented reality race. Until now, the platform has not allowed users to create their own TikTok filters in augmented reality, but the Chinese giant is now looking to add value to the [...].

5 Snapchat filter trends

Snapchat releases its Filters / Lenses Trend Report Try on Pushing Boundaries Snapchat Must-Have Filters Engaged Filters Music Lenses Contact Us Snapchat has released its first Snapchat Filter Trend Report of the year. You can find the most used filters and the ones that [...]

Instagram releases its first Trendreport on 2022 trends

Instagram releases its first TrendReport on 2022 trends Contact Us To help better understand and analyse upcoming trends on Instagram, the social network has released its first TrendReport edition to highlight the topics of interest to Generation Z in 2022. The report is based on a survey conducted by YPulse in October 2021 with [...]

All about the metaverse: history, concept and definition

What are metavers? Contact us Ever since Facebook changed its name to Meta, the word metavers has appeared on the social media and networks. Find out all about the characteristics of metavers in this article. Definition and history of metavers The concept first appeared in 1968 in the novel Simulacron 3 by Daniel F. Galouye. [...]

Instagram badges to support creators who do live shows

Instagram badges to support creators who do live shows and monetise their content Contact us To encourage and support creators, the application has launched Instagram badges that allow the community to donate money during live shows. Instagram badges: reserved for creators During an initial test phase, these badges will be [...]

Spark AR creator: the new certification for Instagram filter creators

Spark AR Creator: certification for Instagram filter creators Contact us To develop and improve the quality of filters and meet the needs of brands, Spark AR has launched an online course with a certificate giving Spark AR creators greater visibility. The online courses [...]

What is the difference between Instagram and Snapchat filters?

What are the differences between Instagram and Snapchat filters? Contact us What is an augmented reality filter? An augmented reality filter is simply a way of adding 2D or 3D elements to a real environment. It consists of integrating assets on the screen of our smartphones when we take a video or [...].

Xiaomi displays an augmented reality ad at the Paris Opera

Xiaomi displays an augmented reality advert at the Paris Opera Contact us Until the end of November, Xiaomi will be displaying an augmented reality advert on one of the walls of the Paris Opera building. It's an immersive experience that showcases Xiaomi's new smartphone. Using a QR code, passers-by are redirected to [...].