What is the difference between Instagram and Snapchat filters?

What are the differences between Instagram and Snapchat filters? What is an augmented reality filter? An augmented reality filter simply adds 2D or 3D elements to a real environment. It consists in integrating assets on the screen of our smartphones when we take a video or a picture.

Organic and paid activation

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What is organic and paid activation of a filter? To activate a filter in augmented reality, you have the choice of activating it organically or by paying. To better understand this, here is a short explanation. Organic activation is simply putting your filter forward naturally and without paying. Paid activation [...]

Pikmin Bloom: the new augmented reality game from Nintendo and Niantic

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Pikmin Bloom: the new augmented reality game from Nintendo and Niantic As we all know, the game Pokémon Go has left its mark on people's minds and above all has highlighted the use of augmented reality. This game was such a success that Nintendo and Niantic are not stopping there and are launching a new game [...]

Digital marketing: what is an immersive experience?

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Immersive experience, a proven digital strategy What is an immersive experience? Immersive experience is the combination of the cognitive, affective and conative aspects of a person's experience. In order to understand what this term means, we will define the following three words: cognitive, affective and conative. [...]

How to create a Snapchat filter?

How to create a Snapchat filter? You have probably seen on Snapchat some very personalized filters or branded filters. It is indeed possible to create your own Snapchat filter thanks to the Lens Studio software that you can download here. Here are a few steps to create a Snapchat filter easily! Step 1: Download the Lens Studio software [...]

Why choose a Snapchat filter agency?

Why use a Snapchat filter agency? Snapchat filters have become a major lever for a company's marketing strategy. That's why the creation of a filter should not be taken lightly to ensure the success of your strategy. Understanding your project Creating a filter [...]

Why use an Instagram filter agency?

Why use an Instagram filter agency? Creating an Instagram filter for your brand is an important marketing lever. However, the quality of this filter must not be neglected and for this you must choose your service provider carefully. Here are 5 advantages of working with an Instagram filter agency. Personalized briefs [...]

Where can you find TikTok filters?

How to search for TikTok filters? TikTok has become the most used social network for young people and creativity is at the heart of the application. So you always have to be more imaginative than the others to gain visibility. To do this, there are hundreds of TikTok filters to personalise your video. Here is how to find [...]

Where can you find Snapchat filters?

Where can you find Snapchat filters? There are millions of filters on Snapchat and sometimes it's hard to find a specific filter or discover filters you might like. That's why Snapchat has made it easy to find Snapchat filters all over their app. Here are 5 [...]

How to create an Instagram filter?

How to create an Instagram filter? For a few years now it has been possible to create your own Instagram filter. The social network wanted to give free access to its effect creation software to encourage creators to propose ever more innovative and unique content. Step 1: Download the Spark AR software This is the software [...]