Category: Social Networking Tips

The benefits of live shopping as a brand

How to do live shopping intelligently on the internet? Contact us Live shopping is a sales technique that consists of using the internet, websites and social networks to showcase products. More and more used, this technique allows you to present your offer in a qualitative way while capturing the attention of your customers.

The metaverse and crypto-currency

Metaverse and crypto-currency: what is the link between these two technologies? Contact us The metaverse continues to develop and is attracting more and more users. This shared virtual universe is notably related to blockchain and crypto-currency. But what is the link? How does it work? And what [...]

RA in cosmetics

Augmented reality in the world of cosmetics Contact us Augmented reality continues to develop and is becoming increasingly popular with cosmetics brands. This technology is even becoming many brands' best friend. But what are the benefits? And what are brands putting in place? We tell you all about it! [...]

How does augmented reality influence purchasing?

How does branded augmented reality influence user purchase? Contact us In order to understand the benefits of branded augmented reality for consumers, Snapchat conducted a study based on the knowledge of augmented reality specialists and then surveyed consumers in France, the US and the UK as well as in [...].

Augmented reality for brands

Brand content: brands invest in augmented reality Contact us Augmented reality is gradually becoming an integral part of corporate marketing strategy. A real asset and an even greater weighting for the digital development of brands, a great deal of original and impactful content can be created using this technology. So what are the main advantages [...]?

The value of a social media strategy

Steps to follow to create your social media strategy Contact us Social networks are becoming an increasingly important part of our daily lives. As a place for exchanging and sharing ideas, trends and inspiration, it's important for brands to adapt their communications and implement digital initiatives. A marketing strategy tailored to social [...]

Calculate the ROAS of a Snapchat filter

How do you calculate the ROAS of a Snapchat filter campaign? Contact us Many companies are starting to use Snapchat filters, but some are still puzzled by their performance due to a lack of visibility. This is because the ROAS of a filter is analysed using different KPIs to other digital campaigns. To help brands understand the [...]

What is Web 3.0?

What is Web 3.0? Contact us Web 3.0, also known as the "decentralised web", continues to develop as the internet of the future. Linked to blockchain technology and cryptocurrency, Web 3.0 is arousing curiosity in the tech world. So what is Web 3.0? What is its purpose?

Influencer marketing used by brands

Why integrate influencer marketing into your strategy? Contact us Influencer marketing involves promoting your product/service by drawing on the visibility, reputation and power of influence of key figures: experts, opinion leaders, influencers, etc. Influencer marketing can take a variety of forms, such as presenting your product/service in a story, post, [...].

Art and augmented reality

Art and augmented reality: a promising duo Contact us Augmented reality arrived in the art world around the 1970s. This new dimension challenged the creative process of artists, but also the vision of the public. Thus, the entire artistic ecosystem has learned and evolved little by little.