Year: 2022

Art and augmented reality

Art and augmented reality: a promising duo Contact us Augmented reality arrived in the art world around the 1970s. This new dimension challenged the creative process of artists, but also the vision of the public. Thus, the entire artistic ecosystem has learned and evolved little by little.

Snapchat partners with Sony Music Entertainment to create sound lenses

Snapchat joins forces with Sony Music Entertainment to create augmented reality sound lenses Contact us Snapchat and Sony Music Entertainment have announced a partnership that will enable sound lenses to be created using Sony Music music. Sound lenses arrive to compete with Instagram and TikTok The aim of this partnership is to develop sound [...].

New Apple Keynote features

A look back at the announcements from the latest Apple Keynote Contact us Apple has just announced the release of its new operating system, version IOs 15.4, for iPhone and iPad. So what are the latest features and products? We tell you all about it! New Apple products Apple announced at its [...]

New Instagram features

What are the new features of Instagram? Contact us Launched in 2010, Instagram is the 3rd most popular social network in the world, excluding messaging networks. It has 1.2 billion active users worldwide: an impressive figure! Specific algorithm, timeline, short format for videos... Numerous features and updates have been added to [...].

Augmented reality: a certification for Snapchat

Snapchat launches augmented reality certification Contact us Snap Focus is an educational portal. Its aim is to help agencies and marketers set up advertising products and learn more about the general functions of the application. For example, Snapchat has introduced its first augmented reality certification. The benefits of [...]

Kikikicks uses augmented reality with virtual fitting

Kikikicks uses virtual fitting to improve customer experience Contact us Kikikicks is a French brand offering unique pairs of sneakers. Followed by trainer lovers and enthusiasts, its main aim is to offer its customers authentic products and quality service. In order to offer a unique experience for Black Friday week, Kikikicks is [...]

How to create a Snapchat filter with Lens Web Builder

How do I create a sponsored Lens on Snapchat with Lens Web Builder? Step 1: Go to Lens Web Builder Step 2: Create a new Snapchat filter Step 3: Customise your Lens Step 4: Finalise the Snapchat filter Step 5: Create the ad Contact us Snapchat recently released a [...].

Niantic buys 8th Wall to complement their augmented reality offering

Niantic acquires 8th Wall to establish itself on the augmented reality market Contact us On 10 March 2022, Niantic publicly announced the acquisition of 8th Wall. The aim of this move is to secure a leading position in the augmented reality market. Niantic: the augmented reality specialist Niantic is a leading [...]

Extinct species with augmented reality

See a sabre-toothed tiger with just a few clicks of your smartphone? AR makes it possible! Contact us What if you could use your smartphone to discover extinct species such as a tiger, a mammoth or an elephant in just a few clicks? It's crazy, but it's possible thanks to augmented reality. It can be used on a variety of [...]

Immersive experience: augmented reality proves its worth

Augmented reality advertising is more immersive than traditional advertising Contact Us To support augmented reality advertising offerings on Snapchat, the social network conducted an international consumer study to analyse the quality of an immersive experience based on the type of content offered. What does an immersive experience mean? For [...]