Spark AR creator: the new certification for Instagram filter creators

spark ar creator certification

Spark AR Creator: certification for Instagram filter creators Contact us To develop and improve the quality of filters and meet the needs of brands, Spark AR has launched an online course with a certificate giving Spark AR creators greater visibility. The online courses [...]

What is the difference between Instagram and Snapchat filters?

difference between insta and snap filters

What are the differences between Instagram and Snapchat filters? Contact us What is an augmented reality filter? An augmented reality filter is simply a way of adding 2D or 3D elements to a real environment. It consists of integrating assets on the screen of our smartphones when we take a video or [...].

Xiaomi displays an augmented reality ad at the Paris Opera

xiaomi augmented reality advertising

Xiaomi displays an augmented reality advert at the Paris Opera Contact us Until the end of November, Xiaomi will be displaying an augmented reality advert on one of the walls of the Paris Opera building. It's an immersive experience that showcases Xiaomi's new smartphone. Using a QR code, passers-by are redirected to [...].

You can find recipes with Snapchat

recipes on snapchat

Snapchat: you can now cook using the scanner in the Contact us application Using augmented reality to develop your brand has become an important and interesting lever for action. AR can be used to create a direct link with web users, generating commitment and a sense of belonging among customers. Snapchat, [...]

Snapchat's new try-on filter for trying on clothes

try-on snapchat filter

Giftshop: Snapchat's new try-on filter for trying on clothes Contact us Since the pandemic, e-commerce has become even more iconic and essential for everyone. And the social networks have been quick to understand: e-commerce is a market not to be missed. Instagram and Facebook have both come up with solutions for integrating e-commerce [...].

Niantic is confident that the metaverse will be in augmented reality

niantic metaverse

For Niantic, the metaverse will be augmented reality Contact us Facebook recently announced that it was changing the name of the group (Facebook, Instagram and Whatsapp) to Meta in order to offer a virtual reality metaverse. However, Niantic, the company specialising in augmented reality games, does not see the future in the same way. For Niantic, [...]

Organic and paid activation

organic activation

What is organic activation and paid activation of a filter? Contact us To activate an augmented reality filter, you can choose between organic or paid activation. To help you understand, here's a quick explanation. Organic activation simply means putting your filter forward naturally and without paying. Paid activation is [...]

Pikmin Bloom: the new augmented reality game from Nintendo and Niantic

nintendo and augmented reality

Pikmin Bloom: the new augmented reality game from Nintendo and Niantic Contact Us As we all know, Pokémon Go has made a huge impact and, above all, highlighted the use of augmented reality. The game was such a success that Nintendo and Niantic are not stopping there and are launching a new [...]

Digital marketing: what is an immersive experience?

immersive experience

Immersive experience, a proven digital strategy Contact us What is an immersive experience? Immersive experience is the combination of the cognitive, affective and conative aspects of a person's experience. In order to understand what this term means, we will define the following 3 words: cognitive, affective and conative.

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