Category: Social Networking Tips

Snapchat: its 100% DNA in augmented reality

Snapchat and its DNA 100% in augmented reality Contact us Snapchat, the social network that never stops evolving Snapchat was born in 2011 and was designed by students at Stanford University in California. It was immediately a huge success and has only continued to grow and develop. In 2015, the little ghost [...]

Twitch, a new communication channel for brands?

Twitch, a new communication channel for brands? Contact us Twitch made its debut just 10 years ago and has become the benchmark for online streaming for young people. Its very first objective was to broadcast live streams of video games and esports, but in recent [...]

The immersive catalogue: a more than beneficial strategy

The immersive catalogue: a more than beneficial strategy Contact us The immersive catalogue incorporating augmented reality is a sure bet for brands, especially for Christmas catalogues. The magical, immersive nature of augmented reality means that children can be transported into a magical world, allowing them to [...]

AR games: the filters that make the buzz

Gaming filters: the new playground for brands Contact us Among all the creative possibilities for your filters, some will interact more with your community. This is the case for augmented reality games that animate your community on Facebook, Instagram or Snapchat. Here's a look at how they work [...].

The ultimate guide to Instagram filters

A guide to everything you need to know about Instagram filters The characteristics of an instagram filter: definition, data, typology The benefits of instagram filters for your communication Mistakes not to make when creating a filter The elements for creating a viral filter Contact us Introduction Since 2020, a new marketing tool has [...]

Why use augmented reality in your e-commerce site?

Why use augmented reality in your e-commerce site? Contact us E-commerce has become a saturated business where competition is fierce and it is difficult to stand out. Augmented reality is a tool that offers many advantages from different points of view and will enable you to offer consumers an immersive experience. [...]

Ikea: strategy based primarily on augmented reality

Ikea: a strategy based above all on augmented reality The IKEA Place app: the immersive catalogue The Everyday Experiments platform: a way to rethink your interior Contact us IKEA, the iconic Swedish company, stopped making its paper catalogues on 7 December 2020 after 70 years of production. It was distributed to [...]

Target customers and social networks: we give you the keys to a successful social media strategy

Target customers and social networks: we give you the keys to a successful social media strategy Facebook the oldest social network Instagram the trendiest social network for young people Snapchat the ephemeral social network for teenagers Contact us Facebook, Instagram, Snapchat and Linkedin now have billions of users worldwide. [...]

Virtual reality, augmented reality: what is the difference?

Virtual reality, augmented reality, extended reality: what are the differences? Specificities of augmented and virtual reality Evolution in the future Extended reality Contact us Since the 1990s, a new technology has appeared: augmented reality and virtual reality. Both have the principle of immersing the user in a virtual reality experience.

Events and augmented reality: how to make the experience immersive?

Events and augmented reality: how to make the experience immersive? A strategy to promote an event Offer an immersive experience Contact us Events also require a good marketing and communication strategy to ensure customer loyalty. It is sometimes difficult to establish a brand image, especially if the event is a one-off.