Category: Social Networking Tips

How to create a Snapchat filter with Lens Web Builder

How do I create a sponsored Lens on Snapchat with Lens Web Builder? Step 1: Go to Lens Web Builder Step 2: Create a new Snapchat filter Step 3: Customise your Lens Step 4: Finalise the Snapchat filter Step 5: Create the ad Contact us Snapchat recently released a [...].

Immersive experience: augmented reality proves its worth

Augmented reality advertising is more immersive than traditional advertising Contact Us To support augmented reality advertising offerings on Snapchat, the social network conducted an international consumer study to analyse the quality of an immersive experience based on the type of content offered. What does an immersive experience mean? For [...]

Tutorial: How to add a Spark AR Manager?

Tutorial: How do I add a Spark AR Manager? Contact us When you create an Instagram or Facebook filter, you need to connect to the Spark AR Hub platform to publish it. However, it is also possible to add a Spark AR manager to this platform to enable it to publish for you and manage your filters.

How to create an Instagram filter on Spark AR?

How to Create an Instagram Filter? Download Spark AR Creating the graphic elements Importing the Assets Animations & Interactions Publishing the Instagram Filter Managing Instagram Filters Contact us Creating an Instagram Filter by Downloading Spark AR In order to create an Instagram filter, you must first download and install the Spark AR software. This software [...]

How to sponsor an Instagram filter in a story?

How to sponsor your Instagram filter in a story? Contact us What is sponsored stories for Instagram filters? In order to promote a branded filter, it is possible to sponsor an Instagram filter to appear in the stories feed. The user will then be able to try out the filter directly with a swipe-up that [...]

All about the metaverse: history, concept and definition

What are metavers? Contact us Ever since Facebook changed its name to Meta, the word metavers has appeared on the social media and networks. Find out all about the characteristics of metavers in this article. Definition and history of metavers The concept first appeared in 1968 in the novel Simulacron 3 by Daniel F. Galouye. [...]

What is the difference between Instagram and Snapchat filters?

What are the differences between Instagram and Snapchat filters? Contact us What is an augmented reality filter? An augmented reality filter is simply a way of adding 2D or 3D elements to a real environment. It consists of integrating assets on the screen of our smartphones when we take a video or [...].

Organic and paid activation

What is organic activation and paid activation of a filter? Contact us To activate an augmented reality filter, you can choose between organic or paid activation. To help you understand, here's a quick explanation. Organic activation simply means putting your filter forward naturally and without paying. Paid activation is [...]

Pikmin Bloom: the new augmented reality game from Nintendo and Niantic

Pikmin Bloom: the new augmented reality game from Nintendo and Niantic Contact Us As we all know, Pokémon Go has made a huge impact and, above all, highlighted the use of augmented reality. The game was such a success that Nintendo and Niantic are not stopping there and are launching a new [...]

Digital marketing: what is an immersive experience?

Immersive experience, a proven digital strategy Contact us What is an immersive experience? Immersive experience is the combination of the cognitive, affective and conative aspects of a person's experience. In order to understand what this term means, we will define the following 3 words: cognitive, affective and conative.