The phygital - 5 marketing operations
Phygital: 5 examples of marketing operations 1- Mobile applications and advertising posters 2- Immersive catalogue 3- 3D representation 4- Interactive kiosk in shop 5- Postal letters Contact us What is phygital? This term refers to the fact of combining the digital world with the physical world: phy(sic)(di)gital. This technique is part of an omnichannel approach, i.e. the use of a digital [...]
Top 5 social networking trends in 2022
Hootsuite Report: What are the top 5 social media trends for 2022? Contact us Hootsuite has released its sixth report outlining the top 5 social networking trends for 2022. Thanks to the analysis of 18,000 marketers, this report highlights behaviours and new rules. So what are the [...]
New Instagram update in development on stories
New Instagram update in development for stories Contact us More and more sophisticated features thanks to updates After integrating likes on stories, Instagram is continuing to make updates to its features to make the application more personalised and enjoyable for users. In early 2022, [...]
AR web would make e-commerce more fun for 34% of Americans
The AR web would make e-commerce more fun for 34% of Americans Contact us YouGov released a study on 18 February 2022 on Americans' opinions of the AR web in e-commerce. Although this study only concerns Americans, it gives us an idea of how the global market for augmented reality will evolve in the next few [...].
Snapchat offers new monetization features
Snapchat offers new monetisation features Contact us Snapchat is now offering more monetisation features to its creators The famous Snapchat application is now offering new monetisation features to its creators, much to their delight. Until now, in-story advertising has been reserved for brands and their advertising campaigns, but now [...]
Instagram launches likes on stories!
Instagram launches private likes on stories! Contact us Following the announcement of future changes to the Instagram feed, it's now the turn of stories to evolve with likes on stories. For a few months now, some creators have been invited to test a feature on stories with the aim of improving the user experience. We can [...]
Pinterest offers a new perspective in augmented reality
Pinterest offers its users a new perspective in augmented reality! Contact us Pinterest, a source of inspiration for consumers Pinterest is a website that can be described as a search engine for images. This network is powered by its users and allows you to pin any image in albums, from kitchen [...]
Snapchat updates its AR shopping feature
Snapchat updates its AR shopping feature Contact Us In 2021, Snapchat is not in the top 5 most downloaded apps. This means that the app is no longer able to attract new users to Snapchat. To remedy this and stay in the social networking competition, the little ghost is [...]
Top 5 NFTs who have created an augmented reality filter
5 NFTs that offer an augmented reality filter for social networks Contact us NFTs have become very popular on the internet and on social networks in general. The popularity of NFTs lies in a number of factors, one of the most important of which is the communication surrounding them. Social networks make it possible to [...]
Instagram launches Instagram Subscription
Instagram launches Instagram Subscription Contact Us To encourage creators to share content on Instagram, the social network is testing a subscription (Instagram Subscription) that subscribers will pay to access exclusive content from the creator. This "Instagram Subscriptions" feature is being tested with a dozen or so people in order to best tailor each [...]
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