Year: 2023

Top 5 filters and effects for Ramadan 2024.

Top 5 filters and effects for Ramadan 2024. Considered one of the five pillars of Islam, Ramadan begins on 10 March 2024. For around thirty days, Muslims fast and put themselves in the shoes of the most disadvantaged. Helping each other, reciting the Koran, praying, banishing lies and slander, [...]

Brands can rent augmented reality filters from Snapchat

Brands can rent augmented reality filters from Snapchat. Contact us What if renting augmented reality filters was possible for brands? This is the challenge that the Snapchat platform has set itself in January 2021. After a difficult period due to the advertising crisis, Snapchat is renewing itself and [...]

NBA app: play in an NBA game virtually

NBA app: the new digital experience to play in the NBA Contact us Description of the new digital experience in the NBA app On February 17th, the NBA announced the release of a new feature in its NBA app. This new feature will allow users to take the place of a player during a game in streaming and [...].

5 digital marketing trends for 2023

The 5 digital marketing trends for 2023 Contact us Digital marketing is constantly evolving and changing, and this is due to new technologies and tools that evolve regularly. Here are the 5 digital marketing trends that will be important for 2023. 1- Digital marketing trend: the new "KPIs" Users are becoming more and more aware of the [...]

Foot tracking and wrist tracking will be available on TikTok filters

Foot tracking and wrist tracking will be available on TikTok filters Contact us Foot tracking integrated in TikTok filters Definition of foot tracking Foot Tracking is a feature that allows the camera to recognize and track a user's foot using augmented reality. To summarize, TikTok filters are designed to be [...]

The benefits of augmented reality as a conversion lever

The benefits of augmented reality as a conversion lever on social networks Contact Us Snapchat released a report in partnership with Ipsos in late 2022 on the use of augmented reality (AR) as a marketing lever for brands. The report was based on a sample of over 24,000 people (13 to 44 years of age) and [...]

Bold Glamour filter

The Bold Glamour: the TikTok filter on trend. Contact us A new filter that's all the rage these days is the Bold Glamour filter. Smoothed contours, a slimmer chin, a trumpet nose - it's all about looking perfect! The Bold Glamour filter: a TikTok filter, yes, but not just any TikTok filter! Interactive [...]

Snap Spotlight: new features

Snapchat wants to boost the use of Snap Spotlight Contact us Snap Spotlight is a part of Snapchat that copies the way TikTok works. Although this feature is already 3 years old, it has not managed to seduce a large number of users. Indeed, only 95 million users would go on Spotlight while the social network has more than [...]

New types of TikTok filters

New TikTok filter types Contact us Effect House is the software for creating TikTok filters. This new software allows you to create any type of filter you want and is constantly evolving to offer the best TikTok filters possible. In February 2023, Effect House released a new version of the software [...]

Search Ads on TikTok are coming and causing Google to tremble

Search Ads on TikTok arrive and make Google tremble Contact Us TikTok has well understood the power of its social network and wants to continue to develop their application. So, to attract as many brands as possible, the Chinese giant has decided to launch search ads. Search ads: definition and explanation Search [...]