Month: July 2021

3 reasons to include augmented reality in your drive to store strategy

Drive to store: 3 reasons to include augmented reality in your strategy Contact us With the covid-19 pandemic, shops have had to close or limit accessibility. What's more, consumers have changed their shopping habits and are buying much more online. To encourage them to return to physical shops, [...]

What is Lens Studio?

What is Lens Studio? Contact us Snapchat is the reference social network for augmented reality filters, and that's thanks to Lens Studio, their software for creating a Snapchat filter. Free software to create Snapchat filters To encourage creators to get involved with Snapchat, the Phantom has decided to give [...]

What is Spark AR?

What is Spark AR? Contact us Since 2019, the Facebook group has decided to open the creation of augmented reality filters on Instagram and Facebook to the public for free. It is thanks to Spark AR Studio, that anyone can create effects. Spark AR Studio: software to create Instagram and Facebook filters This [...]

5 reasons to include augmented reality on your e-commerce site

5 reasons to include augmented reality on your e-commerce site Contact us Augmented reality is a technology that has been around for a long time, but its use is becoming increasingly popular among consumers. It is used frequently and can help brands achieve their objectives, particularly in e-commerce. 1. Augmented reality is increasing [...]

5 reasons to include a Snapchat filter in your marketing

5 benefits of creating a Snapchat filter for your marketing strategy Contact Us Snapchat is the social network that offers the most augmented reality content. In this article you will discover 5 reasons to include a Snapchat filter in your marketing strategy. 1. A young and exclusive audience Snapchat has over 22 million users [...]

5 reasons to include an AR filter on Instagram

5 reasons to include an Instagram filter in your marketing strategy Contact us There are many reasons to include an Instagram filter in your marketing campaigns, but here we'll cover the most important ones. 1. A very wide audience Augmented reality is used in technical fields such as health or industry, AR is also a [...]

Lego partners with Snapchat to create a Lens Connected

Lego joins forces with Snapchat to create Connected Lenses Contact us After Local Lenses, Snapchat is now offering Connected Lenses At the annual Snap Partner Summit, Snapchat announced a number of new augmented reality features, including Connected Lenses. These are filters that allow you to interact with other Snapchatters. In a way, thanks to [...]

Top 5 things to avoid when creating your filter

5 things not to do when creating an Instagram or Snapchat filter Contact us Creating a filter for your brand seems like an easy task, but to ensure its effectiveness you need to avoid doing certain things. That's why in this article you'll find 5 things not to do [...]

Prada and Farfetch adopt augmented reality fitting

Prada and Farfetch adopt augmented reality fitting Contact us Prada and Farfetech are the first in the luxury sector to offer this innovation. Already well known for sneaker fittings, notably on the Snapchat network, this offer is now spreading to all fashion items. A technique that adapts to current conditions In fact, the [...]

Google inserts athletes in AR

Google inserts athletes in AR Contact Us At its I/O 2021 update, Google announced an expansion of its AR functionality. Thanks to this, several internationally famous athletes are appearing in the Google search engine. What does it involve? When searching for an athlete's name among those selected, the option [...].