Creation of Filters & Effects on Social Networks
We create your augmented reality filters for the biggest social networks: TikTok / Instagram / Snapchat
We Create your Filters on Social Networks
With our agency Filter Maker, you can create custom filters for social networks that reflect your brand image. Our agency supports you in creating your augmented reality filter available on Instagram, TikTok, and Snapchat. Contact us if you want to learn more!
Our Support
1 - Brieffing
We will contact you to find an idea that meets your objectives and requirements.
2 - Design
We create the necessary designs and assets (2D & 3D) for you.
3 - Launching
We develop your filter according to the agreed specifications.
4 - Debriefing
Once the filter has been developed, we take care of importing it into the desired social network.
Contact
Filter Maker supports the leading brands and agencies worldwide in their communication goals by creating filters on social media for their content marketing strategy.
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Instagram, Snapchat, TikTok
The biggest Social Networks
Augmented reality filters and effects on social media are 15 times more engaging than traditional content. This way of interacting with the community is increasingly used by brands, especially for the 12-34 age group, which represents over 71% of Instagram's monthly active users. The filters are available on Instagram, Snapchat, and Tiktok and are used for communication and digital marketing actions.
We are an agency that supports the biggest brands worldwide in producing and advising on filters for social media platforms (Puma, McDonald's, Subway...). So, if you want to energize your digital marketing strategy, increase your visibility, and build customer loyalty, simply choose our agency and we will take care of the rest. Discover the various possibilities and tips to assist you in choosing the right filter for social media.
Types of Filters
Face Animation
Face Animation filters available on TikTok, Instagram and Snapchat are augmented reality effects that allow your brand to transform the user into the desired world. Integrate 2D/3D elements on his face, on his head. Transform his face as you wish.
Virtual try-on
We create your filters and effects that allow you to display your products in augmented reality. We model (structure and texturing) and create the necessary animations for the virality of the filter.
For example, you can target or retarget your customers with this effect. This allows you to create engaging content that will increase your conversion rate.
Immersive Packaging
Enhance your packaging with image recognition. Once the effect is opened on TikTok, Instagram, or Snapchat, the algorithm will detect the packaging image and display animations related to it. These animations serve as additional call-to-action elements to encourage your community to purchase your products.
Augmented Reality Games
Boost the usage of your filters by creating viral animations through augmented reality games. We code within the algorithms of TikTok, Instagram, and Snapchat to create games that can be played using head movements, eye blinking, mouth opening, and more.
Filters: A format that works
Over 500 million stories are posted every day on Instagram, with 1/3 of them being marketing content created by brands. Filters allow users to identify with the brand.
- 5 times longer to discover the content
- 20% increase in shares
- Increased conversion up to 30%
What are the benefits of engaging an agency to create your Social Media Filter?
Filters have become highly popular content on social media platforms. Indeed, they are a qualitative and innovative way to engage with the target audience of social networks, which is increasingly young and influential.
Quickly becoming popular and used by a large number of brands, creating and launching a filter requires genuine strategic and creative thinking following a specific editorial line in order to go viral. A specialized agency in filter creation for social media will support you throughout your project from A to Z, providing advice and personalized expertise.
Depending on your project and objectives, different activations are possible. An agency will assist you in creating your social media filter, particularly in monitoring your performance and achieving your goals.
Augmented reality is at the heart of filter creation. Indeed, it is necessary to have knowledge and skills in this field to develop a filter. During its creation, 2D/3D elements need to be created, as well as animations, to have a clear and precise sequence in the final filter. A specialized agency in filter creation can provide you with these skills and expertise that a traditional agency may not have.
Furthermore, the project management conducted by the agency allows you to be supported from beginning to end, and even after the publication of your filter. Indeed, our agency specialized in social media filter creation accompanies you in tracking your data and statistics to see the impact of your filter on social media as well as on your website. Thus, we help you understand and interpret this data to see what worked and what should be modified in the future.
Filter Maker works with 75% of clients on a long-term basis. Many brands rely on our agency for the creation of multiple filters, which clearly demonstrates the relevance of our expertise and the quality of the filters designed in accordance with your brand image.
Creating a Social Networking Filter: how to choose your Agency?
When selecting a social media filter agency, various criteria can be taken into account to make your choice. Here are some relevant criteria to consider:
The budget for creating a social media filter: You need to determine your budget allocated for creating your filter in order to communicate it to the agencies. Indeed, some agencies may not be willing to take on a project with a budget considered too small.
The agency's portfolio: It is interesting to look at the filters that have already been created by the agency. In fact, you can see based on what you want if the filter can potentially be created. It is clear that creating a filter requires specific skills and can be more or less complex.
Filter Maker is an agency specialized in creating social media filters. We have worked with the world's biggest brands. You can find these filters in our portfolio.
Skills and Technical Expertise: Traditional agencies usually outsource the creation of social media filters because they don't have in-house experts in social media filters. By choosing Filter Maker, we have the internal skills to create a high-quality filter that meets your expectations.
FAQ
Social network filter agency: What is a filter?
A filter on social networks is a augmented reality content which allows virtual elements to be integrated into the real world and to interact with this content. This is currently the most widely used augmented reality content, as social networks have managed to create the use of AR effects. Thus, it is content in the same way as a photo or video, but even more engaging and allowing the creation of UGC (User Generated Content).
Currently most of the major social networks use filters, such as from Instagram, Snapchator TikTok. This helps to generate retention on these platforms as well as engagement, as the user will generally apply the filter to themselves.
Social network filter agency: What type of filter can be created on social networks?
It will depend on the social media platform on which we will create the effect. In general, there are four types of effects on social media.
- Filters Face animation This is the possibility of integrating virtual elements (2D or 3D) on the users' face. These elements can be animated or not and interact with the user or not.
- 3D Product Visualisation Filter This allows you to visualise your product in 3D in its environment before buying it. For Instagram and Facebook, this is currently limited to elements that can be placed on the ground (plain tracker). As previously mentioned, Snapchat will offer more important functionalities by integrating foot tracker, hand tracker or body tracker.
- Immersive packaging filter The algorithms of social networks are able to recognise pre-recorded elements in the algorithm to trigger an animation. This can be used to animate a POP, a packaging or a business card on social networks via a filter.
- Augmented Reality Games Filter : The creation of games allows the gamification of the user experience on social networks. The objective is to make virtual elements (3D or 2D) interact with the user's movements to offer fun content.
Social Media Filter Agency: Which social media platforms can our agency create filters on?
Our agency, Filter Maker, will be able to help you create filters/effects on InstagramFacebook via the Spark AR software. Also on Snapchat via the Lens Studio software. Recently, it is possible to make filters on TikTok thanks to the " Effect House" .
Social Media Filter Agency: Why Use Filters on Social Media?
Filters on social networks can have different purposes:
- Promote something Whether it is to develop brand awareness (brand content) or for a specific activation (e.g. to promote the release of a product/employer brand/event), etc.) the creation of filters on social networks allows for differentiating content to be proposed and more engaging.
- Increase conversion : Filters on social networks are relevant solutions to increase conversion on these products. This often works with 3D product visualization, that allows users to preview the product in a realistic way.
- Carry out a drive to store action Immersive content is very engaging and requested by users. We have implemented many drive to store actions where the core of the campaign was filters on social networks. This digital strategy represents one of the levers of loyalty via social content.
Social network filter agency: How to promote my filter on social networks?
It is necessary to promote your filter once it is published. For this, there are different methods depending on your objectives, we present them on our page activation :
- Method 1: To promote your filter, it is already important tousing a strategy and social networks in the right way. Communicate with stories, integrate front page stories, create publications to promote the effect, with an editorial calendar, etc.
- 2nd method: A relevant activation in some cases is to organise a competition or the filter and the tool to be used to participate in the game. This is an activation that increases the number of shares and therefore naturally the number of impressions of the filter.
- 3rd method: For drive to store operations, or in magazines for example, it is possible to integrate QR codes on physical elements that link directly to the effects link.
- Method 4: To promote your filter at launch quickly, use the services of influencers can increase the number of impressions of your effects, which can boost the launch of your campaign.
- 5 method: Whether on Instagram/Facebook or Snapchat it is possible to integrate the filter in "advertising". and not in community. This is a method of having differentiating ads content vs. photo or video content.
Social network filter agency: What is the price of a social network filter?
The price of a filter on social networks varies according to the service. You can expect to pay between €1,000 and €30,000. If you would like to know more, please visit our page: Price of filters.
Social network filter agency: What software is used to create filters on social networks?
To create filters on social networks, different expertise is required. Whether it's 2D graphic design using Adobe Suite, 3D design using software like Blender, or motion design using Cinema 4D. This already encompasses a range of software that needs to be mastered to create assets for your own social media effects. For creating the filter itself, you can use Spark AR for filters on Facebook and Instagram, or Lens Studio for Snapchat filters.
Social network filter agency: How long does it take to create a filter?
The development time of a filter on social networks depends on the complexity of the production. The filter development can range from 2 days to 1 month, but typically it takes between 1 and 2 weeks.
Social network filter agency: What are the statistics of my filter on social networks?
It will be possible to find the statistics of your filter for Facebook and Instagram on the Spark AR Hub, for Snapchat on My Lenses Snapchat Insight. The available statistics will include:
- Impressions
- Open
- The recordings
- Captures
- Sharing
Recently, Snapchat and Instagram have provided the ability to obtain information about the audience of people using filters on social networks, such as gender, age group, country, etc.
Social network filter agency: Which social networks should I choose to create my filter?
Depending on the nature of the campaign and its target audience, certain social networks will be more relevant than others. For example, to reach a young audience and generate viral content, it is interesting to publish filters on Snapchat. For drive-to-store actions targeting a broader audience, publishing the effect on Facebook and Instagram will be relevant and contribute to improving your online reputation.
Social network filter agency: Is it necessary to go through an agency to create a filter?
It is not necessary to go through an agency to publish a filter on social networks. All augmented reality creation software (apart from TikTok) will be open source. Moreover, it requires skills in different areas (2D, 3D, Motion, AR development, etc.). We have made a page if you want to learn how to create a filter on Instagram or Snapchat.
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