The network preferred by young people continues its development, notably with the possibility of scheduling videos in order to facilitate the management and distribution of its content. This new feature enhances the actions of brands on the network by helping and accompanying them in their content creation. 8 publication managers have been added: Hootsuite, Brandwatch, Dash Hudson, Emplifi, Khoros, Later, Sprinkl or Sprout Social. These popular tools are widely used by communication professionals to schedule and manage their content creation to perfection. There is therefore no doubt about the relevance and practicality of these new marketing partnerships. Indeed, creating a community, maintaining a link with and generating engagement are very important for brands. As a vector of visibility and development, the creation of content is very important and therefore at the heart of brand strategies. To do this, 3 actions are possible thanks to these partnerships: planning videos, monitoring performance and managing comments.

Tik Tok has also launched another programme, Live Subscription. The aim? To pay creators during their live performances. To do this, users must pay a monthly subscription fee to receive exclusive benefits such as badges, emojis and a chat room where they can talk directly with the creator. Creators must be at least 18 years old and have at least 1,000 subscribers. This program allows creators to increase their content while developing their community, explains Tik Tok. In addition, it is a way to ensure "predictable monthly revenue" for creators. This new feature is comparable to what Twitch offers. Indeed, the streaming platform also offers subscriptions to get benefits on creators' streams.