Augmented Reality Agency creating Immersive Experiences

We are a content creation and distribution agencyu in augmented reality, we help brands to boost their visibility on social networks thanks to the filters Instagram, Snapchat, Facebook or TikTokwe develop storytelling for our clients.We are also able to create AR content on video conferences and online streams.

We work with two types of clients:

- Direct customers: 80% of our customer base are direct brands. We work with major international brands such as Starbucks, Mc Donalds, Subway, etc. Our clients include all sectors of activity: Tourism, Retail, Food, Media, Gaming etc.

- Agencies: Most traditional communication agencies do not have in-house expertise in augmented reality. We work with many agencies such as Publicis, Havas, TBWA, etc. to produce augmented reality content for their clients. We can work seamlessly, but also in white label.

Discover our portfolio

Augmented reality is a technology that allows virtual content to be overlaid on a real environment to create an immersive experience. It is possible to watch AR content on your smartphone, tablet, computer, but also with glasses dedicated to this activity. Augmented reality is used today for different purposes: For example: industry, health or for marketing and communication purposes.

Campaigns incorporating augmented reality content can have different objectives:

- Promote something Whether it is to develop brand awareness (brand content) or for a specific activation (e.g. to promote the release of a product/employer brand/event),  etc.) the integration of augmented reality content into communications campaigns creates greater engagement than traditional content.

- Increase conversion : Augmented reality is a very powerful solution to increase the conversion of your products. By displaying products in the environment of customers or even on themselves (possible solution on social networks). This can increase the conversion on your website up to 30 %.

- Carry out a drive to store action Immersive content is highly engaging and in demand by users. This is why, via promotions or competitions, it is possible to integrate drive to store campaigns.

One of the functionalities of augmented reality is the ability to display products in one's environment in a virtual way. For example, I can display a sofa in my living room in the right dimensions and colours with one click of my phone. This allows users to project themselves more concretely in their purchasing decisions and therefore increase conversion on the merchant site. It is possible to integrate augmented reality products in one's environment or on one's face thanks to web AR and social networks. But some social networks have certain additional features, such as foot or hand detection. This makes it possible to display, for example, an augmented reality shoe directly on those feet. You want to know more more on the conversion increase ?

There are several reasons why it is necessary to go through an AR agency:

- The empirical view to judge the quality of the campaign: Before the campaign is launched, it is often necessary to think about its objective. Some augmented reality effects may seem very popular, whereas they are not widely used. An agency will be able to give you the necessary hindsight to optimise the campaign.

- The complexity of development: To develop AR content, it requires different expertise, whether in 3D modelling, and subsequently you need to be familiar with all the augmented reality software (Spark AR, Lens Studio, 8th Wall etc.)

- Turnkey solution: An agency will be able to produce weekly reports on the statistics of your augmented reality effects. Having a contact person to understand the terms and leverage effects is valuable.

If you want to know more about this subject, we have written about it.

There are different parameters to take into account to know how much an augmented reality effect costs. First of all, the platform on which it is to be broadcast, for the web AR there are for example platforms like 8th Wall which in addition to the production of the effect will charge  costs per impression. AR software on social networks (Spark AR and Lens studio) are open source and allow the content to be distributed free of charge. Thus the only cost will be the production of the effect and if the brand wishes it activations non-organic (Influence, Ads).

The price of producing filters on social networks or in Web AR varies according to the service and the complexity of developing the effect. We have created a page to explain the price and tariff of filters on social networks.

It is possible to integrate augmented reality content on several media:

- Smartphones / Tablets : Using social networks, it is possible to integrate augmented reality content. The applications that allow this are Facebook, Instagram, Snapchat and Tiktok via the famous Filters / Lens available on their platform. It is also possible to integrate AR content on phones without downloading applications by using Web AR. The AR web will be able to be created via applications such as 8th Wall or natively via the AR Kit or AR Core.

- Computers: It is possible to integrate augmented reality content via computer cameras using software such as Snap Camera. With this software, all the filters available in the community on Snapchat and created by Lens Studio will be usable on video conferences and online streams.

- Augmented reality glasses: There is currently no open source software to develop augmented reality effects on glasses. Their use is still limited and the need is not great enough. Platforms like Facebook and Snapchat will probably make their software available to the public. Spark AR and Lens Studio compatible with glasses.

The production time fluctuates depending on the content to be produced: Production of assets, AR integrations, optimisation, etc. The platforms on which the content is produced, as some have moderation times (e.g. on Instagram, this can take up to 5 days).

If you have a project, do not hesitate to contact us by indicating your deadlines on our quote page.

For any information or to join us, please send an email to bonjour@filtermaker.io

If you have a project, you can contact us directly via this form. We'll be back to you in a few minutes.