Omnichannelity has taken on great importance over the last two years and continues to develop. New models combining various channels are therefore emerging, particularly with the metaverse on the digital side. The aim is to propose coherent and efficient actions combining social networks, physical shops and e.commerce. 

From an AR point of view, companies have already set up services to help Internet users in their purchasing process. Pinterest, for example, offers the option of try-on home decor to visualise and project the perfect decoration for one's interior! Staying in the same universe, Castorama also uses augmented reality, but on the social networks. Using filters, users can project the furniture of their choice into their homes and see what will be most suitable. This technology really helps internet users and for brands to widen their scope of action. 

The use of new technologies, particularly augmented reality, makes it possible to rethink purchasing habits by placing greater value on experimentation before making a purchase. The fusion between these different modes of purchase facilitates and optimises purchasing options. The use of 3D has a real influence on sales since consumers would be ready to pay up to 40 % more for a product accessible in 3D.