Augmented reality in luxury retail

Augmented reality in luxury retail has been around for many years, but it has become even more popular since the Covid-19 crisis. With travel restricted and health precautions to be taken, it was necessary for luxury brands not to be forgotten by customers and continue to prosper.

Dior: luxury in augmented reality

AR Makeup filter for 3D make-up

Dior is also known for the quality of its make-up. So, at the end of 2019, the luxury brand is offering users the chance to test make-up with the filter AR Makeup. The effects touch on the brand's universe, with luminous rhinestones integrated into users' faces. Many other filters have since been created and are available on Snapchat and Instagram.

Augmented reality filters for the festive season

For the 2020 holiday season, Dior developed a series of augmented reality filters on Instagram and Snapchat. The filters revealed LuminarieThe filter was created using the emblematic decorations of southern Italy to highlight its new collection. By activating the filters, users were immersed in this Italian decor and could promote the Parisian haute couture house to their community by sharing the filter on social networks.

Virtual fitting of the latest sneaker

Dior has launched a lense dedicated to virtual try-ons of the latest sneaker designed by Kim Jones. Try-on filters like this one are very popular on social networks, especially since the Covid-19 crisis and oil inflation. Available on Snapchat, Dior's filter was also designed to increase conversion to the brand's website and boost sales.

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Yves Saint Laurent promotes a new product

With this augmented reality filter, Yves Saint Laurent had two aims: to increase the conversion rate on sales of the new Slim Velvet Radical lipstick, but also to give users the opportunity to try out the new collection virtually thanks to the filter. Taking the form of a try-on filter, users could try out all the shades without having to go to the shop, saving money on journeys and reducing pollution.

The mission was a success for the luxury brand, which was able to increase its conversion rate by 27% with the launch of the filter. And with over 267,000 impressions of the filter, the shades have been tested and discovered by many users.

Louis Vuitton: luxury in your home

A partnership with Snapchat

To mark the new collaboration between Louis Vuitton and Yayoi Kasuma, Snapchat is lending its augmented reality expertise and creating a filter in the colours of Yayoi Kasuma's collection reflected on monuments in Paris and around the world. Snapchatters can thus admire Yayoi Kusama's iconic signature from their smartphone and promote the luxury brand Louis Vuitton around the world.

Viewing 3D objects

There's nothing better than previewing designer furniture from home. Louis Vuitton. This is what the brand has made possible on its application with its Nomadic Objects collection. Customers can use their smartphones to launch the experience, with the furniture appearing in augmented reality in their homes.

Luxury in augmented reality, Burberry style

To promote its Lola Bag, Burberry has spared no expense and turned to augmented reality. By launching the application, users can view the bag in real size with their smartphone and zoom in on details to judge its quality. Burberry's teams worked with Snap Inc's Vertebrae department to develop this functionality.

The Brown and Farfetch collaboration

By working with Farfetch, Brown is offering its customers the chance to try on luxury watches at home. Augmented reality makes everything possible, and it integrates perfectly with all websites. So Brown can safely present its new collection in collaboration with Farfetch.